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Madeleine Chan

Madeleine Chan

Marketing Communications Manager

Followers of Madeleine Chan214 followers
location of Madeleine ChanSingapore

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  • Timeline

  • About me

    Brand Motivator | Strategic Enabler | Marketing Weaver | Data Analyser | Experienced in Operations

  • Education

    • Maastricht University

      2003 - 2003
      Exchange programme International Marketing

    • Nanyang Technological University

      2001 - 2004
      Bachelor of Business Administration (BBA) International Marketing

      Activities and Societies: Karate, inter-hall sports competition, student exchange volunteer, etc....

  • Experience

    • Piaggio Group

      May 2008 - Apr 2011
      Marketing Communications Manager

      PR and in-market launch events, creation and management of assets library, pricing and product marketing strategy

    • Sony

      May 2011 - May 2013
      Regional Senior Marketing Executive

      Assets Developemt, Regional product launch, Local market launch activation, budget management, Digital marketing & Social media marketing

    • Lexus Asia Pacific

      Jul 2013 - Dec 2018

      Regional product launch communication strategy, Regional media buy, Regional customer events, Brand communication strategy, Digital media (SEM), Budget Management Regional Product Launch, Brand Development and Regional CRM activities, Digital marketing

      • Regional Brand Manager

        Jan 2015 - Dec 2018

      • Regional Assistant Brand Manager

        Jul 2013 - Dec 2014

    • Toyota Motor Asia Pacific

      Jan 2019 - now

      A strategist, planner and executor: translating high level goals into actionable marketing campaigns with proven track resultsHeading the Lexus regional Brand and Toyota GR(Motorsport) communications Goal-oriented, expertise in regional brand & product marketing, communications strategy. Familiar with digital and media platforms. On a constant drive to learn and improve hence currently expanding experience into sales operations function.

      • Deputy General Manager

        Jan 2021 - now

      • Deputy General Manager

        Jan 2019 - Dec 2020

  • Licenses & Certifications

    • Bachelor of Business