Ashlyn Oswalt

Experience

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  Roosevelt University

  Nov 2010 - Apr 2011

  Research Assistant

  Assisted a university psychology professor in administering surveys for a nationwide research project. Coded and analyzed results for her use.

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  The Torch

  Jan 2011 - Dec 2011

  Staff Reporter

  Wrote three weekly articles covering Roosevelt University and Chicago news. I researched and reported investigative stories to expose local injustices. My largest piece uncovered our university president's pay increase while staff endured pay freezes, classes cut, and tuitions rose. I contributed my own photography and collaborated with illustrators for commissioned pieces.

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  Topel Forman, LLC

  Aug 2012 - Feb 2013

  Receptionist

  Provided administrative support to the firm's accountants while managing the front desk, switchboard, and delivery services.

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  Chicago SUP

  Dec 2012 - Mar 2013

  Marketing Intern

  - Worked alongside the Director of Marketing to create a cohesive brand strategy, including a re-brand and market reposition- Conducted market research to determine the best partnerships and advertising opportunities- Helped launch the brand’s social media presence and strategies

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  Lino's Italian Restaurant

  Jul 2013 - Jun 2014

  Social Media Manager

  - Developed and managed Lino's Italian Restaurant's online brand presence, including:- Creation of a website and social media accounts- Utilisation of HootSuite to maintain content calendars across platforms- Daily creation and curation of engaging content- Organised off-site events and promoted catering services, chef dinners, and banquet events through online platforms

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  Rosa's Closet

  Dec 2013 - Apr 2018

  Digital Marketing Specialist

  - Created marketing strategies including the establishment of social media platforms, an e-commerce website, and Mailchimp email campaigns- Oversaw all in-store and digital communications, branding, and ambassador initiatives- Managed and curated the e-commerce website, ensuring weekly updates of stock through photography, editing, and listing items online.- Created unique graphics for online and print- Developed brand voice and style, ensuring consistent use of imagery and messaging internally and externally- Collaborated with local businesses, bloggers, and community leaders to promote events and sales- Managed internal communications and implemented employee training programs- Initially served as in-store manager, collaborating with the owner to enhance sales, online brand awareness, customer service, and store atmosphere Show less

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  Wet Nose Inc.

  Nov 2015 - Jun 2016

  Assistant Manager

  - Managed a team of three, providing training and guidance to enhance customer shopping experiences and achieve sales targets- Attended training sessions on dog and cat nutrition, wellness, basic dog behaviour, and selling philosophies, and trained team members accordingly- Merchandised the store and assisted the district manager in creating seasonal window displays- Contributed articles to the company blog on topics including pet nutrition, training, and care

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  Sport NZ Limited

  Oct 2017 - Aug 2018

  Digital Marketing Coordinator

  - Managed marketing efforts at Champions of the World, the largest New Zealand seller of licensed rugby and sporting merchandise, and Allblackshop.com- Increased the company's social media following and engagement through strategic campaigns and paid advertising- Created graphics for eDMs, social media, stadium signage, and in-store POS using Adobe Photoshop and Illustrator- Assisted in developing an updated WordPress site with WooCommerce integration and CRM system implementation- Responsible for customer-facing copywriting- Collaborated with New Zealand Rugby on the All Blacks Shop to promote products via website and email campaigns- Managed All Blacks Shop online content and engaged with a subscriber base of over 14,000 Show less

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  RPB Safety LLC

  Sept 2018 - May 2019

  Digital Content & Social Specialist

  - Managed daily posting and interactions on LinkedIn, Facebook, and Instagram- Oversaw paid advertising campaigns on social media and Google Ads- Created and managed an ambassador program, facilitating user-generated content collaborations- Concepted promotional campaigns for print and digital platforms- Assisted with copywriting for ads, website content, external publications, blog posts, and white papers- Developed and executed a video content strategy to enhance engagement and visibility across social media platforms Show less

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  Ashlynoswalt.com

  Jan 2019 - now

  Freelance Writer and Content Marketer

  I'm a freelance journalist, copywriter, and content marketer, focusing on the outdoors, travel, and food. My bylines have appeared in the New Zealand Herald, Stuff, the Toronto Star, Wilderness Magazine, and more. I work with brands and agencies to craft clear, concise, SEO-driven copy for websites, blogs, ads, and social media. I advise on content strategy and create content plans for blogs, social media, eDMs, and more. Clients include New Zealand tourism powerhouse Neat Places, Christchurch marketing agency Not Another™, Toronto spice start-up Dutch and Dunn, and Christchurch campervan company Matt & Dan's. For my full portfolio and services, please visit www.ashlynoswalt.com. Show less

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  Miles Group

  Jul 2019 - Jul 2022

  - Strengthened brand messaging and market share across 19 national dealerships including Porsche, Volvo, Toyota, Volkswagen, and Kia- Led content strategy and creation across web, email campaigns, video, and social media in line with national and local campaigns- Managed social channels for each brand, including Facebook groups for events- Planned and designed eDMs via Mailchimp, including monthly newsletters, promotional emails, and customer journeys- Utilised data-driven insights from Google Analytics and Google Search Console to optimise digital marketing efforts- Oversaw ambassador and sponsorship program, developing and maintaining relationships with the Canterbury Rugby Football Union, Izzy Dagg, the Two Raw Sisters, and more- Wrote and edited customer-friendly copy for each brand, with a focus on SEO- Planned, created, and managed paid promotion campaigns on Meta and Google- Supported event planning and execution- Used Adobe Photoshop, Illustrator, Lightroom, and Premiere Pro for design and editing work Show less

  • Marketing & Content Specialist

    Jun 2021 - Jul 2022

  • Marketing and Events Specialist

    Jul 2019 - Jun 2021
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  Kathmandu

  Jul 2022 - now

  - Develop and champion the Kathmandu brand voice to support overall marketing vision, objectives, and business needs- Lead daily creation of customer-facing copy across web, email, paid ads, and retail platforms- Craft seasonal product positioning, global brand campaigns, and sustainability messaging- Develop guidelines and messaging frameworks for effective and efficient cross-channel execution- Leverage SEO insight for blogs and product copy - Wrote product copy for packaging and website that aligns with brand strategy and seasonal themes- Collaborated with Product and ESG teams to highlight technical and sustainability features, ensuring global compliance- Optimised product copy for SEO- Supported blog, social media, visual merchandising, paid advertising, and web copy efforts- Monitored website content for accuracy, grammar, typos, and consistency

  • Senior Copywriter

    May 2024 - now

  • Product Content Specialist

    Jul 2022 - May 2024