Paul Schofield

Experience

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  Pacific Brands

  Dec 2002 - Aug 2005

  • Assistant Product Manager - Sheridan

    May 2004 - Aug 2005

  • Wholesale Support - Sheridan

    Dec 2002 - May 2004
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  Steinhoff International

  Sept 2005 - Jul 2007

  Assistant Buyer - Freedom Furniture
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  Philips Health Systems

  Sept 2007 - Nov 2007

  Logistics Coordinator - contract
• 

  Sit-up Channels

  Jun 2008 - Nov 2009

  Assistant Buyer
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  Australian Geographic | The Co-op

  Jun 2010 - Aug 2011

  National Merchandise Buyer
• 

  Paul Smith

  Oct 2011 - Oct 2013

  Sales Associate - part time
• 

  The University of Sydney Business School

  Dec 2012 - Jun 2013

  Research Assistant - casual
• 

  Scotch & Soda

  Oct 2013 - Nov 2015

  Assistant Manager - part time
• 

  Reprise Media Australia

  Dec 2015 - Jul 2017

  Digital Solutions Co-ordinator
• 

  Reprise Media

  Aug 2017 - Nov 2017

  Analyst
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  ICrossing

  Nov 2017 - Jul 2018

  Senior Analyst, Audience Planning
• 

  3Q Digital

  Aug 2018 - Apr 2019

  Account Coordinator
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  R\West

  Sept 2019 - May 2021

  Paid Performance Marketing Manager

  This role was originally conceived as one to bring Paid Search experience and capabilities in house. More than doing just that, I have championed the role of conversion focused marketing activity agency wide and played a lead role in the development of technical capabilities to deliver this.Key achievements:• Successfully pitched for new and incremental business to increase the number of clients for whom we manage paid search from 1 to 6• Increased by 115% agency billings year on year for accounts for which I had direct responsibility• Developed and successfully pitched a for a new client, leading to projected 280% increase in agency Google Ads billing alone• Lead in the design, presentation and execution of digital marketing strategies that employ multiple forms of digital media (search, display, video, social, email, influencer)• Championed the development of tools for reporting and measuring digital media activity to enable more accurate modelling of the customer journey• For one client with a 46% year on year increase in investment delivered a 286% increase in conversions and a 122% increase in conversion• Onboarded one client a week before its key selling period and delivered a 106% increase in revenue and 13% increase in conversion rate in the facing of competition driving a 42% increase in costs Show less

• 

  Merkle

  Jun 2021 - Jan 2022

  Search Marketing Manager
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  24 Seven Talent

  Feb 2022 - Apr 2023

  Digital Media Strategist - Adidas

  In this contract role, I've vastly reshaped the paid digital media marketing execution investment by adidas with its leading wholesale partner in continental USA.By identifying key mutual business priorities, and segments that deliver the best in terms of sales volume and return on investment, in both time and money, I developed a suite of tactics to ensure for our partner that has delivered significantly higher volume and profitability of sales.A key part of my role, has been advocating for both Adidas and its partner to better understand the role and capabilities of media at each customer touchpoint, and that digital media first and foremost is most effective for digital commerce.My focus as always has been to ensure we are engaging, and re-engaging with audiences that have the greatest affinity for the brand and likelihood to purchase, and overwhelmingly using platforms and reporting systems that have conversion attribution.Given the dynamic nature of wholesale sales and marketing, I have expanded into owned, earned and shared media to mobilise all impactful digital touchpoints, and build and utilise relevant audiences. Show less

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  Canstar

  Apr 2024 - now

  Senior Performance Marketing Specialist - Maternity Leave Cover Position

  At Canstar, my focus has been managing paid media campaigns to generate customer leads in the energy and telecommunication sectors.Applying my extensive paid search and conversion rate optimisation experience, I have successfully and simultaneously:- decreased cost per lead acquisition- improved conversion rates- increased average renumeration per lead- lifted lead volumes