Mrityunjay Kumar

Experience

• 

  Bennett Coleman & Co. Ltd. (The Times of India)

  Mar 2005 - Feb 2012

  Deputy Chief Manager
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  Percept Ltd

  Mar 2012 - Dec 2014

  General Manager

  As a business head, I was responsible for existing agency businesses and new business development. Spearhead integrated media offerings like ATL,BTL, Digital, Creatives and PR for our clients.Following were the responsibilities: - Business Development: I was responsible to build a 100Cr. SBU for Percept Media. I have taken the initiative to launch a specialist Radio Agency and Specialist Agency for Real Estate clients for Percept. Activation/BTL and PR: I have led integrated media solutions team for multiple pitches across markets of Delhi, Chennai, Mumbai, Lucknow, Western UP, Punjab and Rajasthan  Clients worked with: We have onboarded many a clients successfully i.e. Congress Party, Panasonic, Hero, Honda, Hitachi, Huawei, M3M, Prateek, Gaurs, Jaypee, Investors Clinic, BOP, Raheja, Shobha Builders, Casa Grande and many more Show less

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  The Times Of India

  Dec 2014 - Dec 2018

  Business Head

  As a Business Head for E-Business Vertical with Times Group, I was responsible for more than 100 Cr+ business from the clients like Google, Facebook, Paytm, MMT, Yatra, IRCTC, 1Mg, Droom, AirBnb, Grofers, Snapdeal, Mobikwik etcs. These new age tech startups led me to think and propose an integrated media solutions which suits them best and hence leveraged the true potential of Times Group offerings i.e. Digital assets, Timesofindia.com, ET.com, Colombia network, VAS, TV, Radio, OOH in addition to print.As a Business Vertical Head was having following responsibilities to handle: - Business Development Handled businesses of worth 100Crs with a lean team New Business Development: Curated businesses through branded content and special reports on digital assets, TV and Print. Integrated media solutions: Comprehensive selling of all BCCL group media inventory i.e., Digital, TV, Radio, OOH and Mobile Team Management: Managed a team of 30+ in respective verticals List of Clients Handled: Uber, MMT, Yatra, Ixigo, IRCTC, Snapdeal, Shopclues, Easemytrip, Koovs, Paytm, Mobikwik, Grofers, Bookmyforex, Housing.com etcs List of Agencies Handled: GroupM, Mindshare, Mediacom, Wavemaker, Essence, Dentsu, Carat, Vizium, MPG, Initiative, ZO, OMD, Lodestar, Starcom, Madison, etcs. Show less

• 

  9X Media Pvt. Ltd.

  Dec 2018 - Nov 2020

  Region Head North

  9X Media Pvt. Ltd., owns largest music network of India, with five prominent music channels 9XM, 9X Jalwa, 9X Jhakaas, 9X Tashan, 9XO and digital assets like SpotboyE, Spotlamp etcs. Worked in the capacity of Region Head. It was a pleasure to lead a team of super charged group heads and team members @ 9X Media Network.

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  Publisher's Internationalé

  Feb 2021 - Jan 2023

  General Manager - India at Publisher's Internationalé

  Worked with Publisher’s Internationale (Pi), an Australian digital media company, headquartered in Sydney, with global presence across Australia, Europe, and Asia. Pi has an owned programmatic platform Pi-rate and SaaS platform BOP (buy of platform) for publishers to help digitize media inventory. Working with Pi in the capacity of GM – India, since February’21.Following are the responsibilities to handle: Business Development: • Programmatic Ad Sales: o Revenue maximization through digital marketing and programmatic ad sales to existing and new cliento New Clients and agencies are being regularly educated about programmatic advertising for better targeting of campaign at cost effective CPM. o Onboarding new clients for digital and programmatic campaigns• SaaS sales : BOP (Buy on platform) a SaaS platform being propagated in Indiao Identifying and pitching publishers to help digitize their static media inventory.o Pitched publisher's in India along with CEO & CTO to get breakthroughso Onboarding publisherso Servicing existing and new publishers onboarded Client and agency relationships: Managing relationships with large clients & agencies in India. Show less

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  Zone Media

  Feb 2023 - now

  Building and leading a team of young & vibrant minds across India and APAC. As a tech geek, combining creativity with technology, thereby helping Brands across the categories to leverage on our skills and AdTech tools. We provide technology based digital solutions to almost all active business verticals, but we get even more better & sharper once it comes to BFSI, Fintech, OTT, Media, OTA, FMCG, Consumer Durables, Education and many other sectors.We have built inhouse capability to deliver huge audience i.e.,100 Mn+ daily impressions, under various cohorts though our inhouse DSP, SDK integrated Publishers, OEM inventories, CTV inventories etc. We also have our in-house AdTech tools like Whizard API a WhatsApp automation tool and Viral Pitch – a self-served influencer platform which helps in developing curated solutions for brands.We are ambidextrous in delivering #awareness #reach & #performance to brands, the key to our success lies in the belief of customer satisfaction. Show less

  • Co-Founder & Chief Strategy Office

    Apr 2024 - now

  • President

    Feb 2023 - Apr 2024