Michael Gilchrist

Experience

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  Army National Guard

  Jan 1990 - Jan 1996

  Specialist

  Machinist in the Army National Guard for 6 years. Awards include battalion award for physical fitness, Army service ribbon, and sharpshooter. I advanced to the rank of specialist in 4 years. I left the military to focus on building sales and marketing companies full time.

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  Scentura Creations

  Jan 1994 - Jan 2017

  Regional Sales Manager

  Developed and implemented strategic marketing tools, business development and product management, fundraising, and full operational management for each location using a system in a franchise model with a keen focus on simplicity of process while increasing profit margins for each location.Key Accomplishments:Established regional training offices in four major US markets. opened and set up over 40 locations Each location was set up as an independent company that required its own online presence. I set up each location's website with SEO and built Google, Facebook, Instagram, and Twitter pages and taught new owners how to use Google analytics, Adwords emailmarketing, and Hootsuite. Studied and created effective strategies to manage online advertising and reputation management techniques. Show less

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  PNB Marketing

  Jan 1999 - Jan 2004

  Sales Manager

  I built a region of 18 locations alongside the divisional manager for 5 years. Hired all B2B sales reps and management for new locations throughout the southeast. I oversaw all Hr aspects as well as trained over 600 reps in the field and taught new managers how to open and run the new locations.

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  Highline Marketing

  Oct 2012 - Jan 2018

  Business Development Manager

  Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.Oversaw business-wide changes to modernize procedures and organization.Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing the company with strong and sustainable organizational leadership.Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth. Show less

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  Lift Off Music Group LLC

  Jan 2013 - Feb 2017

  Marketing Strategy Manager

  Implement strategic business and marketing strategy to attract talent, staff, and media attention. Pioneers business growth through marketing initiatives, cost-cutting measures, and social media development and Management of online assets.Key Accomplishments:I built the Facebook page to over 10,000 followers and Instagram to 15,000 in less than a year to established online media presence for our artists to collaborate with other artists and customers. Created email marketing and text marketing campaigns to further micro-segment the market increasing click rates. Source funding and investors while the label still works to grow and develop. My only role now is advisor while maintaining a percentage of the revenue in perpetuity. Show less

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  Pod Plug

  May 2019 - Apr 2020

  Developed innovative sales and marketing strategies to facilitate business expansion.Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profitability.Established relationships with key decision-makers within the customer's organization to promote growth and retention.Devised SWOT analysis to create and execute a business plan supporting the achievement of established quotas.Implemented marketing strategies for stand-alone, fully integrated Vending company providing solutions to meet the demands of the Vape industry.Led operational oversight and inventory management for 40 locations. Show less

  • Chief Operating Officer

    May 2019 - Apr 2020

  • Business Development Manager

    May 2019 - May 2019
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  LegalZoom

  Oct 2020 - Mar 2021

  Business Formation Specialist

  Conduct proper needs analysis to determine goals of customer through both inbound and outbound calls.Helped customers create business formation with the Secretary of State. Developed relationships with customers to increase lifetime customer value. Upsold additional products to help customers maintain compliance and run their business. Over achieved all metrics and hit all goals while working there and was the top new hire of all of the Business Sales Specialist classes.

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  Labor Finders

  Feb 2024 - Oct 2024

  Sales Director
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  Self Employed

  Feb 2024 - now

  Poker player