魏斐

Experience

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  雀巢

  Apr 2016 - Mar 2018

  市场营销主管

  • Digital Marketing Help HOD(雀巢桶装水) department to plan activities online which includes Wechat/official Website owned/ official Website Third Party/APP. Every month at least have 2 big activities. EC platform. It also links with Wechat which people can open wechat and order water in it.Create more activities mechanism to attract more new customers. Combine two wechat account into one.  CRM. that let all platform data can be collect by one channel. To summary all the data we have to manage our customers and to see their action which help us to know the trend of customers. In charge of wechat public subscription and mico-blog. Communicate with agency to define the theme of the wechat/ mico-blog. Clear the words and so on. Also in charge of 3 agencies for online MKT. Good communication with them. Relaunch SKU  SEO/SEM searching. To cooperate with agency to enhance the searching rate of Nestle water.  Reviewing the whole year situation and plan for next year. Taking charge of sales conference from design and lay out. Show less

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  卓莓（美国最大的浆果公司，1887年成立）

  Mar 2018 - Sept 2018

  线上市场专员

  • Digital Marketing/Online Work with marketing manager to understand and implement digital marketing strategy, and adoption of relevant digital media techniques which including Wechat and Weibo. Follow up the digital campaign executions and daily affiliate management with our partner agencies Official Web updates and design. Coordinate with product team to understand the product forecast and make sure the promotion schedule is in accordance with the supply calendar Attracting more fans and exploration in branding which needs to have KOL and advertising online both in weibo and wechat. Explore and fully understand E-commerce platforms and Tmall flagship store shopper journey Manage Tmall flagship store and work with E-commerce retailers and sales team for online promotions and day to day executionsOffline Hold offline activities.(Sales conference & PR event) Show less

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  Tulip Food Company

  Sept 2018 - Apr 2021

  市场营销经理

  Professional Experience2018.9 - Present Tulip Food CompanyBrand Marketing ManagerReport to: GMResponsibilities:Brand positioning/Marketing Plan of China (Both Foodservice & retail)Analyze the whole brand and target customersYearly marketing plan making: Including brand trend& strategic development online & offlineBrand Image making & changing Every product selling point writing( Tulip is a sales orientation company we need selling point localize in China)Creative Marketing idea making and also some brand stories makingYearly / monthly/ seasonal/ marketing report analyzing and makingProduct & Marketing ResearchCooperating with Foodservice & retail sales to donate more ideas to fit with consumers’ requirementsNew product launch: Discussing with headquarter about packaging, design , recipes and etc.New recipes research and developmentCooperation with chef to develop more menu for foodservices and retail consumersOnline Marketing, social media, EC-mktWechat & weibo operation and making yearly plan ( Launch Wechat & weibo in China);Align with agency to design, write, and etc. to ttracting more follower in social media part also to raise brand awareness onlineOnline price controlling and discuss with distributors how to do online promotion to add brand awareness and more sales volumesLoading page + video making in EC-platformCo-branding align with some famous company to add more traffic and sales volumesOfflineHold offline activities. Such as roadshow , co-branding with community to celebrate some governmental activitiesGiveaways making & designShowing marketing plan & product to foodservice consumersSponsoring activities every month holding Show less

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  Bel Group

  May 2021 - Aug 2021

  Assistant Brand Manager Marketing

  • Brand Strategy & Plan making (The Laughing Cow) From report & sales data to analyze & confirm target consumers because TLC now is redefine it’s whole brand image & product information Brand selling point redefine: we will analyze competitive product & brand and headquarters’ advice  Brand Tonality settle down & localize brand image Support sales team to make strategy & add more conversion rate• NPD (The Laughing Cow) Align with sales team & global to make NPD plan NPD project: align with global team about selling point change/recipe change/size change, localize package design, system using and etc. Online NPD campaign: Social media 小红书，Tiktok, B站,UD,Wechat group Advertisement and other platform Offline NPD campaign : Posm/ Theme in stores/ Roll up Banner and etc to let more consumers to know that TLC has new product EC platform：Our campaign will finally lay down to T-mall flagship store & JD to ger more sales volume• EC platform + Social media operating (The Laughing Cow) EC: Redesign loading page & other material EC plan making: Cooperate with EC sales to make festival marketing plan such as double 11  Wechat account & weibo & 小红书 & Tiktok post articles & video Product pictures & videos shooting • Offline Activities (The Laughing Cow) Instore display to guide sales team Cooperate with sales consumers’ requirement to make materials Show less

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  嘉吉公司

  Sept 2021 - now

  Marketing Communication Manager

  • Operating Official Wechat account & Official Wechat Video Background: B2B bakery industry focus on bakery & dealer as our target consumer who are professional in bakery industry which needs our articles professional; Every week to publish one article which focus on product recipes,data analysis,bakery industry sharing and etc. Meanwhile I will to publish product recipes video to let our target consumers to see professional of Cargill and choose our product• Bakery product recipes video&pictures shooting &Material making Each season I will cooperate with product team to choose bakery product recipes. And cooperating with shooting agency to take photos & making videos for different bakery product recipes. Using them to design materials and send to sales team for offline bakery meeting using.• Data report making & Giving speech to consumers Analyzing every season bakery data and make report Every season that I will attend to offline consumer bakery meeting with sales team then sharing baking trend to consumers • New Product Launch (Big one) Taking in charge of the whole NPD project that cooperating with product team and other teams. Understanding the concept of product development that summarize all demands into brief and also coordinate all things: 1. Finding research firm & advertising agency to cooperating 2. The method of Predictive research & product using to get more data and analysis 3. according to data analysis that advertising agency creates different concept 4.Research firm uses different concepts to give research both in consumers & B2B and give whole report 5.Cargill will choose final product & brand positioning 6. Design materials 7. Launching this product in our distribution channel• Different level NPD & Product upgrade projects According to different situation of bakery product that I will cooperate with product team to analyze product , deeply find out product features , making materials and etc. Show less