Tsion Tegenu

Experience

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  Zeleman communication, Advertising and promotion

  Jan 2014 - Jun 2015

  Account services executive

  Liaison between the agency and clients. Meet client demands and expectations while ensuring your internal teams are prepared to execute accordingly Prepare bid proposal documents (Technical and Financial) and follow-up until result release

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  East African Tiger Brands Industries P.L.C.

  Jul 2015 - Nov 2016

  Brand Manager

  Brand Manager of Foods category. Leading innovation projects per consumer insight and market behavior Set brands pricing and package in reference to the target consumer preference in consideration of product positioning And following up the brand performance and propose corrective measures as necessary.

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  Diageo

  Dec 2016 - now

  Innovation Manager

  Lead product/ brand innovation on a project basis Develop a proposal for an innovation project based on market research and consumers insight Deliver projects in accordance with innovation Gate processes Insure project management governance, among regional and global stakeholders including functional heads Develop clear project and commercialization plan Bold execution and swift and effective reaction plans Deliver strong learning after execution