Sebastian Grimm

Experience

• 

  Lagardère Plus

  Feb 2016 - Aug 2016

  Marketing Intern

  ● Conception & implementation of sponsoring engagements● Planning and implementation of events● Final report "Criteria for successful activation of an EM campaign".

• 

  Infront Sports & Media AG

  Feb 2017 - Jun 2017

  Marketing Intern

  ● Taking over individual projects in marketing / sales● Preparation of sales presentations in German and English language● Final report "Analysis and optimization of the sales channels of Infront Germany GmbH at Mainz 05".

• 

  Adidas

  Feb 2018 - Aug 2018

  Intern Marketing

  ● Responsible for providing regular sell-in & sell-through reports to upper management on market and cluster level● Act as the main support within the seasonal footwear allocation workstream● Person responsible for maintaining all “miTeam” reporting and requests● 360° support during showroom build-up & coordination of all required samples at the location● Sample handling Football Central● Wholesale pricing analysis football licensed products● Go-to-person for all product specific questions Show less

• 

  SPORTFIVE

  Sept 2018 - Oct 2020

  Junior Manager Client Management

  ● Sponsoring Activation Management for PepsiCo Germany & Nissan Center Europe in the context of the UEFA Champions League● Preparation and implementation of sport events (e.g. Helvetia Sponsoring of the Supercup 2019)● Project management for Federal Ministry for Economic Cooperation and Development● Ticketing and Guest Management for UEFA Champions League, Bundesliga and other incentives

• 

  PepsiCo

  Oct 2020 - now

  ● Leading the Gastronomy marketing in cooperation with the Bottler Radeberger Gruppe● Management of Away From Home-specific sponsoring and customer events, as well as corporate events● Sponsoring: Key Account for Eintracht Frankfurt activation● Project Management: Project Co-Lead for UEFA Champions League activation of PepsiCo in Germany, Austria and Switzerland ● Activation Management: Gastronomy marketing in cooperation with the bottler Radeberger Gruppe● Creation of Branding assets for various PepsiCo brands as part of Selecta advertisements (OOH)● Event Management: Preparation, implementation, organization, follow-up of sponsor and customer events and in-house events● Project Management: Project Co-Lead for UEFA Champions League activation of PepsiCo in Germany, Austria and Switzerland

  • Brand Manager

    May 2024 - now

  • Junior Marketing & Event Manager - Away From Home Germany bei PepsiCo

    Mar 2022 - May 2024

  • Assistant Marketing & Event Manager - Away From Home Germany

    Oct 2020 - Mar 2022