Jahnavi M.

Experience

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  United Airlines

  Jul 2011 - Dec 2013

  Database & Campaign Systems Analyst

  • Implement ADHOC and Triggered marketing campaigns using Unica Affinium Campaign, SQL and SAS• Consult with the marketing managers to discuss the functional and user requirements(partner requirements) of Marketing Camapigns• Perform pre-campaign analysis and sharing insights with Marketing managers• Build and launch Marketing campaigns based on customised targeting options • Provide insights about various segmentation options available in datamart• Work with various cross-functional teams :Analytics, Marketing(Partner,Redemption,Merchandising) ,Email Service Provide,Web development , Product and so on to materialize and launch the marketing campaign• Single point of contact for fulfilling various incentive processing campaigns: Product and Promotional• Build trigger campaigns and monitoring their performance• Report post-campaign results to marketing managers• Provided documentation and water fall for each Campaign• Provided training and United Airlines specific user documentation for the use of UNICA• Enhance performance of Campaigns(Runtime,Build space) through simple techniques• Participated in UAT as the end user test and documented the functionality of the upgrades and changes for the United and Continental Merger• Provide work around solutions for the business to continue during the data upgradation Show less

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  KBM Group

  Jan 2014 - Nov 2015

  Sr Marketing Operations Consultant

  Work with various cross-functional teams :Analytics, Marketing(Partner,Redemption,Merchandising) ,Email Service Provide,Web development , Product and so on to materialize and launch the marketing campaign• Single point of contact for fulfilling various incentive processing campaigns: Product and Promotional• Build trigger campaigns and monitoring their performance• Report post-campaign results to marketing managers• Provided documentation and water fall for each Campaign• Provided training and specific user documentation for the use of UNICA Show less

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  Wunderman

  Nov 2015 - Sept 2016

  Sr Marketing Operations Consultant
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  Wunderman data management

  Sept 2016 - Oct 2017

  Team Lead

  Multi channel marketing operations responsibilities included but not limited to :Campaign target list generation and management,Multi channel campaign operations documentation,manage reporting of campaign performance,developing and maintain understanding of marketing technology capabilities and opportunities to leverage technology to meet marketing needs,Designing complex campaign lists, work with channel marketers, and respond to list selection requests for direct marketing campaigns, research efforts, business issue analyses, etc.Supervise and direct the work of other resources Show less

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  Aquent

  Oct 2017 - Oct 2018

  Program Manager
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  Shutterfly

  Aug 2019 - Jan 2021

  Manager marketing data operations
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  Incapsulate

  Aug 2021 - now

  Delivery Manager