Heather Georgoudiou

Heather georgoudiou

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  • Timeline

  • About me

    Digital Marketing Manager at OneBlood

  • Education

    • Rollins college

      2007 - 2009
      Bachelor english major - creative writing minor

      Activities and Societies: Web Chair-Communique, Florida Public Relations Association, English Honors Society

  • Experience

    • Vertical measures

      Jun 2007 - Oct 2009
      Freelance writer

      Clients include Vertical Measures, Helium.com, eBuzz.com, Pop Culture Press, Examiner/Orlando.com, Rollins College Communiqué Won "best fiction" award for Rollins arts and literary journal "Brushings." Developed communications strategy for Communiqué networking round table.Compose promotional material for Rollins College Communiqué -student run Florida Public Relations Association.Offer online information tutorials on grammar.Selected to participate in Winter with the Writers (WWW) Program at Rollins College. Track record of effective ghostwriting web-articles and blogs for advertisers. Show less

    • Revenue performance interactive

      Oct 2009 - Oct 2011
      Content specialist/seo copywriter

      Certified SEO CopywriterCreate optimized copy to help brands build relationships with their target market. Specialize in press releases, web copy, landing pages, email marketing, and social media initiatives.Developed idea and concept for company newsletter, assist with social media platform, company branding, and creating original B2B content.

    • Halogen tv network

      Oct 2011 - Feb 2012
      Freelance lifestyle writer for halogentv.com

      Research, write, and edit articles for HalogenTV.com website.Uploaded email list through MailChimp and created personal brand newsletter to market articles. Four articles featured in Top Topics of 2011. Developed articles that reached over 200 hits. Create editorial calendar with seasonal hot topics. Lead articles on health, nutrition, and career.Developed social media plan to increase readership to site.

    • Successworks

      Jan 2012 - Sept 2012
      Marketing director seo copywriter

      Create and implement online marketing plan to increase lead generation and product awareness.Marketing plan has increased blog subscribers by 40% each month. Revise responder emails with new incentives and update content through AWeber.Compose new responder emails with company branding in AWeber. Write optimized press releases, blog content, and white papers that propel brand initiatives.Upload and monitor company blog content through CMS system. Coordinate public relations efforts with print media, bloggers, and journalists. Show less

    • Physicians united plan

      Sept 2012 - Jun 2013
      Associate copywriter

      Work with the PUP creative team to create and edit copy consistent with the company "voice" and culture. Create broadcast scripts, print and web projects, and copy for high-end collateral, direct mailers, catalogs, print ads, sectional inserts, departmental handbooks, and advertisements.

    • Oneblood

      Oct 2013 - now

      I manage OneBlood's social marketing, content creation, ad campaigns and analytics across OneBlood's social platforms Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn.

      • Digital Marketing Manager

        Sept 2019 - now
      • Digital Marketing Analyst

        Jan 2019 - Sept 2019
      • Social Media Specialist and Copywriter

        Oct 2013 - Jan 2019
  • Licenses & Certifications

    • Search engine optimization copywriter

      Success works
  • Volunteer Experience

    • Secretary

      Issued by Winsor Manor Civic Association on Mar 2011
      Winsor Manor Civic AssociationAssociated with Heather Georgoudiou
    • Mentor

      Issued by Take Stock in Children of Florida (State HQ) on Mar 2016
      Take Stock in Children of Florida (State HQ)Associated with Heather Georgoudiou