Experience

• 

  Al & ed's autosound

  Oct 2012 - Dec 2013

  Graphic designer

  • Franchise Relations: Established and maintained close, professional relationships with 18 franchise locations and owners, ensuring consistent communication and support.• Executive Collaboration: Worked directly with the CEO in a fast-paced, deadline-driven environment to meet high-priority project goals.• Brand-Aligned Design Management: Oversaw all design projects, ensuring adherence to the company’s brand, theme, style, and mission.• Print Production Coordination: Managed all aspects of print production, including in-house and outsourced projects, ensuring quality and timely delivery.• Budget Oversight: Handled budgeting for in-house studio materials, optimizing cost-efficiency while maintaining high-quality standards.• Cross-Departmental Collaboration: Coordinated with marketing coordinators, sales teams, and IT departments to meet detailed requirements for weekly email blasts and marketing campaigns.• Event and Promotion Design: Designed marketing materials for special store events and holiday sales, enhancing promotional efforts and customer engagement.• High-End Client Collaboration: Partnered with high-end clients such as Kenwood, Alpine, Wetsound, and Autonav to create advertisements for booths and displays at major auto shows including LA Auto Show, SEMA Auto Show, CSS, and OC Auto Show.• Event Branding: Developed branding for prestigious automotive events, including “Tesla Run” and “Supercar Track Day,” ensuring high visibility and impact.• Vendor Management: Engaged with third-party vendors for offset printing, researching and selecting those offering the best quality and service.• Pre-Flight File Preparation: Prepared high-resolution files for print, ensuring all technical specifications were met.• In-House Post-Production: Executed various post-production tasks including folding, cutting, laminating, gluing, mounting, binding, stapling, three-hole punching, and padding. Show less

• 

  Electrosonic

  Aug 2014 - Sept 2014

  Graphic designer (freelance)

  • Brand-Aligned Design Execution: Ensured all designs adhered to the company's brand, theme, style, and mission, maintaining consistency and alignment with overall objectives.• Collaborative Communication: Coordinated with the marketing team and marketing supervisor to develop and refine design projects.• Cross-Departmental Collaboration: Worked closely with the marketing coordinator, sales team, and IT department to meet detailed requirements and guidelines for weekly email blasts and marketing campaigns.• Trend Research: Investigated current layout design trends to create appealing and relevant designs for the AV corporate audience.• Material Proofreading: Proofread and reviewed materials for yearly catalogs, brochures, and event documents to ensure accuracy and quality.• High-Resolution File Preparation: Prepared pre-flight high-resolution files for print production, ensuring all design specifications were met.• Offset Printing Pre-Flight: Conducted pre-flight checks on files for third-party offset printing, verifying all technical requirements and print readiness. Show less

• 

  Possible

  Sept 2014 - Sept 2015

  Jr. visual designer (freelance)

  • UI Design for Major Clients: Created user interfaces for Southern California Edison, Cablevision Optimum, and Mitsubishi, focusing on both desktop and mobile platforms.• Asset Production: Developed assets for the development team, ensuring proper file format, resolution, and compression for optimal performance.• File Structure and Organization: Executed efficient file organization, including naming conventions and flow, to streamline the design process.• Collaborative Strategy Development: Worked closely with UX designers to map out strategies and wireframes, ensuring cohesive and effective design solutions.• Timely Delivery: Consistently delivered high-quality work under tight deadlines, with quick concept turnaround to meet project demands.• Conference Call Participation: Engaged in conference calls, taking detailed notes and incorporating feedback into design revisions.• Adherence to Guidelines: Followed strict brand and government guidelines to ensure compliance and consistency across all designs.• Presentation Decks: Created and assembled presentation decks to effectively communicate design concepts and project updates. Show less

• 

  Gumgum

  Dec 2015 - Jan 2016

  Visual designer (freelance)

  • B2B Internal Marketing Website Development: Designed and developed a B2B internal marketing website for the sales and marketing team using Squarespace, incorporating custom HTML and CSS.* Strategic Collaboration: Partnered with the marketing team to strategize and brainstorm key website functions, ensuring alignment with business objectives.* Global Launch: Successfully launched the website, which is now actively utilized by the company on a global scale.

• 

  Beachbody

  Mar 2016 - Aug 2019

  • Content Management Optimization: Streamlined content management processes for our e-commerce website across three backend platforms, improving efficiency and consistency.• Agile Sprint Participation: Contributed to weekly sprints using Jira, effectively coordinating with various departments to meet tight deadlines and deliver results.• UI/UX Optimization: Partnered with the in-house development team to refine user flows and experiences, leveraging expertise in UI/UX design to enhance functionality.• Creative Collaboration: Worked with the creative team to elevate banner designs, ensuring visually appealing and effective marketing materials.• Custom HTML & CSS Development: Utilized a WYSIWYG editor in our CMS to create and customize HTML and CSS, enhancing website design and functionality. Show less • Creative Team Member: Contributed to the “Wave 1” Creative Team in the redesign of Beachbody’s outdated teambeachbody.com website.• Lead Digital Designer for Coach Online Office: Spearheaded design for a B2B platform tailored for coaches and their clients.• Lead Digital Designer for Share-a-Cart: Developed the Share-a-Cart platform, a marketing tool enabling coaches to create and share carts for a streamlined checkout process.• Cross-Functional Communication: Collaborated with art directors, UX leads, project managers, and development teams to ensure cohesive project execution.• From Wireframes to Comps: Transformed wireframes and prototypes into detailed design comps for development sprints.• Design Presentation: Articulated design rationale using insights from user testing to validate design decisions.• Asset Organization: Established structure, nomenclature, and file organization for web assets to streamline workflow and improve team efficiency. Show less

  • CMS Operations Specialist

    May 2018 - Aug 2019

  • Visual Designer (Freelance)

    Mar 2016 - May 2018
• 

  Openfit

  Aug 2019 - Apr 2022

  Product designer - acquisition

  • Applied Data-Driven Design: Leveraged experimentation data to develop designs that significantly boosted business growth.• Cross-Functional Collaboration: Worked closely with users, stakeholders, and analysts to craft design solutions addressing key business challenges.• Increased Conversion Rates: Achieved a 35% improvement in landing page conversion rates through strategic design enhancements.• Comprehensive User Flow Design: Created high-quality user flows, landing pages, quizzes, interstitials, and offer pages to optimize the full user journey.• Technical Troubleshooting: Utilized expertise in HTML and CSS to QA and resolve bugs in collaboration with engineering teams. Show less

• 

  Ww / weightwatchers

  May 2022 - Aug 2024

  Product designer - growth

  • End-to-End Design Leadership: Lead comprehensive design projects to improve conversion rates across both upper and lower funnel experiences.• Quiz Redesign Success: Revamped a product recommendation quiz, increasing completion rates from 53% to 96%.• Revenue Impact: Elevated conversion rate (CVR) to 13%, generating over $10 million in additional revenue for the department.•Cross-Functional Collaboration: Partnered with diverse teams to pinpoint user needs and execute design solutions that enhanced engagement and satisfaction.• Stakeholder Presentations: Delivered detailed presentations to internal teams and stakeholders, explaining design decisions based on UX research, competitive analysis, and test results. Show less