Prem Mehra

Experience

• 

  9.9 Group

  Sept 2013 - Feb 2015

  Online Associate

  • Assisted in executing Lead-based campaigns & Online App contests, supervised delegate acquisition, and maintained status reports. Coordinated with telecalling teams and developers.• Managed online store mapping, updating, maintenance, and reporting for digit.in products across platforms like eBay, Amazon, Junglee, Flipkart, and Snapdeal. Generated daily click reports.• Handled online ad management and reporting.• Utilized DoubleClick for Publishers (DFP) for live ad campaign management and monitoring.• Uploaded content (Reviews & News) for the technology community using CMS (Content Management System) software.• Developed and managed effective Facebook campaigns for digit.in, driving brand awareness, engagement, page likes, boosted posts, and other paid campaigns. Created daily reports for campaign performance analysis. Show less

• 

  Httpool India

  Mar 2015 - Jul 2016

  Assistant Manager Digital

  • Managed and optimized AdWords & Facebook campaigns.• Oversaw Search, Display, Re-marketing, and YouTube campaigns.• Developed media plans for Facebook, Instagram, and Google.• Prepared reports for campaign performance.• Conducted keyword research and tests for optimization.• Executed various Facebook campaigns and lead generation efforts.• Handled clients like Godrej Properties and Mondelez India (Cadbury).

• 

  DDB Mudra Group

  Aug 2016 - Feb 2020

  Digital Media Manager- Planning/Buying

  • Managed Adwords, Facebook, native, affiliates, and display campaigns across web and mobile platforms on social, native, and other channels.• Led planning and implementation of digital media plans for clients.• Achieved significant revenue milestones, including generating monthly revenue of 15+ crore for FD and 90+ crore for Housing Loan for PNBHFL.• Contributed to New Business Development (NBD) pitches.• Handled clients including PNB Housing, William Grant & Sons, Bausch + Lomb, and Intex. Show less

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  Dentsu India

  Feb 2020 - Jun 2023

  • Successfully drove media strategies and campaigns for Mastercard & Havells.• Engaged clients by presenting and obtaining approvals for media plans, ensuring alignment with their objectives.• Collaborated efficiently with teams to execute media plans within set timelines.• Elevated brand visibility and recognition through high-impact media procurement in the digital space.• Implemented cutting-edge technologies to enhance media effectiveness and stay competitive.• Crafted tailored digital planning strategies for each client based on their unique needs.• Utilized data-driven insights and industry best practices to create comprehensive digital media strategies.• Identified brand-building opportunities and drove digital innovations aligned with brand objectives.• Contributed to significant YoY digital billings growth, demonstrating tangible results. Show less

  • Associate Media Director

    Apr 2022 - Jun 2023

  • Media Group Head

    May 2021 - Mar 2022

  • Senior Manager - Planning

    Feb 2020 - Apr 2021
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  Interactive Avenues

  Jun 2023 - now

  Associate Media Director

  • Lead digital media planning and buying for MG Motor and ITC Hotels• Primary point of contact for all client queries, ensuring clear and effective communication.• Delegate tasks to Media Planners, ensuring efficient development and execution of media plans.• Oversee and manage the annual media strategy planning• Assure quality control of all campaign planning and implementation• Identify and integrate new technologies and media vendors• Team Supervision• Regulatory Compliance• Strategic Planning• Vendor Management• Crisis Management Show less