Eros Chen

Experience

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  PEGA D&E

  Jan 2008 - Jan 2010

  Branding Designer

  http://www.pegadesign.com/en/Awards- 2009 Reddot Communication Award Winner (Dao Cha)- 2009 Golden Pin Design Award Winner (Dao Cha)- 2010 iF Communication Award Gold Winner (Dao Cha)

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  Speck Design Shanghai

  Jun 2011 - Jul 2012

  Brand Consulting Manager

  http://www.speckdesign.com

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  Landor

  Apr 2013 - Jan 2015

  Client Manager / Project Manager

  http://www.landor.comLandor Associates was founded in 1941 and is the first branding consulting in the world, It is part of the WPP group and currently has 26 branches across 20 countries. I am a client manager / project manager who acts as a bridge communicator/collaborator for both clients’ and the internal creative/strategy team. I also support new business pitch and brand strategies.Major Achievements- Managed and achieved the No.1 revenue client (for whole Greater China region) on both 2013 and 2014, won twice silver project awards on both 2013 and 2014. - Leaded and Won New Business pitches include Deppon, M&G, Taikang Life, and LASCANA (otto group).- Highly involved with analysis and strategy in branding aspects, special focused on retail brand: M&G Stationery (biggest stationery-based retail brand with 560K stores in China) and LASCANA (Germany women accessories brand China localizing project)Selected Clients Lay's, Pepsi, TsingTao Beer, Jacob's Creek (Panoad Richard), Bacardi, Deppon Logistic, Deppon Express, M&G Experience, J Hotel (JinJiang Group), Lascana (Otto group), Tianjin Modern Group, Yearcon, Bosideng and Taikang Life, etc,.AwardsLandor Award- 2013 Greater China Silver Winner (Lascana)- 2014 Greater China Silver Winner (M&G) Internal Revenue ranking- 2013 Best Revenue Project (Ranking First one across Greater China 3 offices - Lascana)- 2013 Best Revenue Project (Ranking Third one across Greater China 3 offices - Deppon)- 2014 Best Revenue Project (Ranking First one across Greater China 3 offices - M&G)Transform Award Asia Pacific- 2015 Silver, Best use of visual property (M&G)- 2015 Silver, Best implementation of a brand development project (M&G)- 2015 Silver, Best visual identity from retail sector (M&G)ROI Festival - 2015 Silver, best brand design (M&G)WPPed Cream Award- 2015 Gold, large scale identities (M&G) Show less

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  Georg Jensen

  Jan 2015 - Mar 2017

  Global Business and Project Manager - Watches and Mens Accessories

  http://www.georgjensen.comGeorg Jensen is a Danish design house renowned for artistic boldness and creative collaborations with some of the leading designers of the past century and today. Founded in 1904 by master silversmith Georg Jensen, its collections include fine jewellery, watches, sterling silverware, men’s accessories and a home collection. I am global business and project manager for watches and men's collection who is in charge of front end product concept development and product assortment management.- Project manager for new product concepts across the value chain (ideation, design, manufacturing, go-to-market) - Developed innovation and new concept launch process and market training.- Led product launches with multiple stakeholders across the value chain and with key global markets (global launch planning)- Supported decisions on new concept launches with in-store analyses, focus groups and consumer pricing studies across multiple markets- Built global relationship and ways of working on partnership with external franchise and licensee- Global designer sourcing and collaboration (outsourcing management) Show less

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  华谊兄弟传媒股份有限公司

  May 2017 - Apr 2018

  Creative Director of Consumer Products

  http://www.huayimedia.comhttps://en.wikipedia.org/wiki/Huayi_BrothersFounded in 1994 by brothers Dennis and James Wang, Huayi Brothers Media Co., Ltd. is one of the most famous comprehensive entertainment groups in China. Huayi Brand Management Ltd. was founded in 2016 for the centralisation of all brand intellectual properties (IP) assets and the transformation from contents into consumer products through licensing collaborations. The creative team is in charge of transferring IP contents to the tangible style-guides, products and collaboration opportunities.- Evaluating IP and visualise the right contents for commercial style-guides (graphics, patterns and characters)- Briefing and Managing internal designers and external venders for production- Collaborating with brands for special edition products/ promotional products - Maintaining and securing all creative properties, controlling product quality before launches- Designing all movie-related promotion products (extensional products)- Concept development for Shanghai Licensing EXPO booths (Huayi brand management Ltd. official launch); on-site resources management for internal and external parties (design venders). Show less

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  Entadar

  Mar 2019 - now

  Founder & Creative Director

  https://www.entadar.comEntadar Ltd. was founded in 2020 as a brand focusing on modular travel accessories, including bags, backpacks, luggage, and other accessories. Catering to the independent and adventurous spirit of the new generation, Entadar aims to help travelers discover themselves through travel and shape their own worldview. By developing modular travel accessories based on the sizes required by young travelers during their journeys, Entadar simplifies the transition between each trip and daily commuting, making self-discovery more effortless.- Successfully launched first collection - SuperCore (2020) on Taiwan’s online crowdfunding platform, ZecZec, raising a total of 1 million NTD.- Established a complete global supply and manufacturing chain for bags and accessories in China and Taiwan.- Developed a proprietary PPU (Prepolymer Polyurethane) – the eco-friendly, low-carbon emission leather and created 25 styles with a total of 200 SKUs bag products.- Opened three independent stores in cultural and creative parks and expanded to eight key consignment channels. - Achieved 200% year-over-year revenue growth for four consecutive years.- Selected by the Taipei Cultural Foundation as one of Taiwan's top 100 cultural and creative brands (2023 & 2024).- Recognized by the Taichung Cultural Affairs Bureau as a representative original brand of Taichung (2022 & 2023).- Awarded the "Golden Selection" by Taiwan’s Ministry of Economic Affairs as a top Taiwan-made brand (2024).- Chosen to represent Taiwan at international exhibitions - Paris Maison & Objects (2024), Paris Who’s Next (2023), Life inStyle Melbourne (2023), Design Tokyo (2023) and Project Tokyo (2022). Show less

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  Shih Chien University

  Sept 2022 - Jan 2023

  Adjunct Assistant Professor

  Instructed Course:Management of Design and Strategy / 設計管理與經營 (服裝設計研究所)2022/09/05 - 2023/01/31