Wayne West

Experience

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  TUFF STUFF PUBLICATIONS

  Apr 1993 - Nov 1994

  Graphic Designer

  Designed articles, feature stories and advertisements for 3 monthly magazines, Tuff Stuff, Collect! and Mid-Atlantic Soccer.• Promoted to lead designer for Mid-Atlantic Soccer magazine and special Tuff Stuff’s 100 Years of Baseball Collectibles issue.

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  COLLECTING CONCEPTS, INC

  Nov 1994 - Apr 1999

  Art Director

  Managed the design and production of two monthly four-color magazines, Collecting Figures, with a circulation of 250,000, and White's Guide to the Movies.· Supervised 4 graphic artists to develop editorial content, advertisements and collateral.· Introduced significant cost-savings by moving to direct-to-plate printing and digital photography.· Initiated and led a bi-weekly training program for graphic designers on topics such as typography, color theory, and Photoshop color correcting. Show less

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  DSC RESOURCES (currently Techead)

  Jan 1996 - May 1997

  Instructor

  Taught weekend classes in QuarkXPress and Adobe Photoshop at a creative staffing and training company.· Led classes of up to 5 students, and always received excellent reviews.

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  Capital One

  Apr 1999 - Jan 2010

  Art Director

  Developed strategic direct mail for several Capital One businesses, including credit cards, mortgages, personal loans, and small business financing.· Developed over 60+ winning rollout packages, with one of the highest win rates in the company (over 60% -- double the company average).· Initiated and developed a marketing methodology for Small Business direct mail, helping it become one the most successful teams in the company. Shared the methodology across other teams, and it continues to influence how Small business creates packages as well as influences other teams testing and creative.· Created initial direct mail solicitation for Mortgages team, which was so successful that it temporarily "blew up" the call centers with tremendous volume.· Led the research and design of translucent credit cards, which have become a successful core product for the company.· Successfully mentored several graphic artists, and created mentoring standards that were ultimately incorporated into the company's mentoring program.· Converted Small Business stable of packages to utilize dynamic printing, resulting in a cost savings of $1,200,000+ per year. Show less

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  LPL Financial

  Feb 2010 - now

  Responsible for graphic design and executing marketing strategies for LPL business units; working with conference services team to develop trade show branding; managing the LPL brand. • Design internal support materials for LPL Financial business units and independent financial advisors. These materials include brochures, quarterly publications, newsletters, business papers, websites, logos and advertisements.• Work with Conference Services team to design trade show graphics: web banners, conference brochures, structures, videos, and signage.• Work with business and sales partners to create branding and messaging content.

  • Assistant Vice President, Media Design

    Jun 2022 - now

  • Senior Media Designer

    Feb 2010 - Jun 2022