Iiro Arffman

Experience

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  Hok-Elanto

  Jan 2008 - Jan 2012

  Shift Manager

  Key responsibilities:- During the shift responsible for personnel- Keep things up and running- Customer service- Financial management

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  Hyatt Regency Crown Center

  Jan 2009 - Jan 2010

  Internship
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  Trainers' House

  Jan 2010 - Jan 2012

  Marketeer

  Participating in B2B-projects at the beginning of the sales funnel.-prospecting-participation in project planning-contacting companies-negotiation with decision makers and top management-booking new customer meetings-cold calling-auditing

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  Snoobi Oy

  Aug 2012 - Dec 2013

  Part of the B2B-sales team in Nordic market leader in web analytics. - From cold calling and booking new customer meetings to negotiations and closing Part of the B2B-sales team in Nordic market leader in web analytics. Key Tasks for sales development representative:- To create new role for the company to speed up growth strategy- Responsible of B2B-projects at the beginning of the sales funnel (prospecting, creating interest & drive brand and solution awareness) - Prospecting and identifying opportunities for sales teams

  • Account Manager

    Aug 2013 - Dec 2013

  • Sales Development Representative

    Aug 2012 - Aug 2013
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  Nespresso Professional SE, DK & FI

  Jan 2014 - Dec 2015

  Nespresso professional helps customers to improve their job satisfaction by providing premium coffee to their employees.I was part of the Nespresso B2B-sales team in premium brand coffee solutions. Key account management with selected customers from all sized companies from many sectors Nespresso professional helps customers to improve their job satisfaction by providing premium coffee to their employees.I was part of the Nespresso B2B-sales team in premium brand coffee solutions. New business and account management with selected customers from all sized companies from many sectors

  • Key Account Manager

    Apr 2015 - Dec 2015

  • B2B Sales Specialist

    Jan 2014 - Apr 2015
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  Fiskars Group

  Dec 2015 - Feb 2023

  Fiskars Group is the global home of design-driven brands for indoor and outdoor living since 1649.As a Key Account Manager at Fiskars Group, I was responsible for managing a major cross-category account (Kesko) with full profit and loss responsibility. My role spanned strategic planning to hands-on execution, including Joint Business Planning, budgeting, negotiations, and sales forecasting. I collaborated closely with field sales teams, business units, supply chain, and stakeholders at all levels to drive sustainable growth. Show less Fiskars Group is the global home of design-driven brands for indoor and outdoor living since 1649.As a Key Account Manager, I led cross-category key accounts (Tokmanni and Puuilo), covering multiple product segments including both indoor and outdoor living, with full P&L responsibility.Key responsibilities included establishing a growth platform through a Joint Business Plan with a 3-year strategy and execution, collaborating closely with business units and stakeholders, and managing annual negotiations, budgeting, and sales estimates.I focused on driving sustainable growth, building strong customer relationships, and executing long-term strategies for success. Show less

  • Key Account Manager, Wholesales

    Jan 2021 - Feb 2023

  • Key Account Manager, Wholesales

    Mar 2018 - Mar 2021

  • Account Manager B2B Distributors

    Dec 2015 - Mar 2018
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  Manna & Co

  Feb 2023 - Feb 2024

  Manna has been brought together from industry leaders - beloved, respected and well-established Nordic interior textiles, home decor and apparel brands. Brand portfolio includes Finlayson, Lexington, Makia, Reino&Aino and Vallilla.In this role as Head of Sales, I led the turnaround of the Key Account Management team in a challenging market environment, with full P&L responsibility, focusing on establishing new ways of working and a customer-centric mindset. Built effective structures for joint business planning, enabling closer collaboration with key partners. Emphasized agility and strategic execution to drive growth for Manna's portfolio of beloved Nordic brands.My mission was to help these culturally iconic brands grow from ordinary to extraordinary. Show less Manna has been brought together from industry leaders - beloved, respected, and well-established Nordic interior textiles, home decor, and apparel brands. Brand portfolio includes Finlayson, Lexington, Makia, Reino&Aino, and Vallilla.In this role as Senior Key Account Manager, led the SOK account with full P&L responsibility, deepening collaboration levels and enhancing customer-centricity to ensure mutual growth.My mission was to help these culturally iconic brands grow from ordinary to extraordinary. Show less

  • Head of Sales Wholesale and BtoB

    Oct 2023 - Feb 2024

  • Senior Key Account Manager

    Feb 2023 - Oct 2023
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  Midsona Finland Oy

  Feb 2024 - now

  Permanent position as Head of Grocery and member of the Finnish management team, with full P&L responsibility for sales performance across Grocery, Health Trade, eCommerce, and Export channels. Leading a team of 11 professionals, including Key Account Managers, Field Sales, and Sales Coordinators.Working in close collaboration with cross-functional teams in Finland, Nordic colleagues, and external partners to drive category growth and strengthen customer engagement. Focus on developing high-performing sales capabilities, enhancing channel strategies, and delivering sustainable, health-driven solutions aligned with consumer and customer needs.Reporting directly to the Managing Director of Midsona Finland. Show less Temporary assignment alongside core role. Member of the Finnish management team with responsibility for leading sales and business development across pharmacy, grocery, and health store channels. Led a sales team of 18 professionals and collaborated closely with internal teams, Nordic colleagues, and external partners.Operated in a complex and evolving business environment, managing a diverse portfolio across multiple categories and distribution channels. Focus on strengthening category growth, deepening customer collaboration, and driving sustainable, health-focused solutions aligned with market needs. Show less Midsona's mission is to help people live healthier lives. As a leader in the Nordics within natural and organic products, consumer health, and health food, we are on a journey to expand our impact across Europe.As a Senior Key Account Manager at Midsona Finland, I lead the Kesko team with full P&L responsibility. I ensure strategic growth and development by leveraging a customer-centric approach that focuses on understanding customer needs and tailoring our solutions to meet those needs effectively. My role is focused on driving collaboration, and I'm proud to work alongside a talented team of eight professionals to bring our shared vision to life.I focus on the Joint Business Planning (JBP) model, which involves collaborative goal-setting and shared strategies between partners, to foster strong partnerships and deliver win-win outcomes. By putting our customers at the center of everything we do, we aim to build long-term, sustainable relationships that add value for both our clients and consumers. Show less

  • Head of Grocery

    Apr 2025 - now

  • Head of Sales (interim)

    Nov 2024 - Apr 2025

  • Senior Key Account Manager

    Feb 2024 - Apr 2025