Catherine Lim

Experience

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  Derrol Stepenny Promotions

  Jan 1993 - Jan 2000

  Project Coordinator/Manager

  Arrange personal appearance by local and international artists for company D & D, convention, road show, product launch as well as our mega-events such as Supermodel of the World/Singapore and Ms Universe Singapore.Involved in the creative and innovative theme parties and wedding planner for clients.Coordinate conference and stage set-up, mobile disco with full console, sound, lighting systems and audio-visual productions.Study and do research for customer advertisement on the promotion of the client project.Posse's good inter-personal skills with all levels of people and maturity to negotiate with client's proposal.Handle all general administrative duties and enquiry calls. Show less

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  Hospitality Marketing Concepts Asia Pacific

  Jan 2001 - Jan 2003

  Program Manager

  Responsible for the financial and daily operations of the program.Ensure efficiency, productivity and profitability of the program.Effectively recruit, train and motivate a team of tele-marketers.Developed business strategies and tactics in pursuit of company goal and objectives.Set up, administration, control and after sales service of hotel and hospitality marketing schemes.Handle staff management such as tele-marketers through quarterly/yearly key performance and development reviews.Provision of promotional materials including marketing collateral, copy, sales scripts and designs.Sales exposure Show less

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  2004-2006

  May 2004 - Sept 2006

  Sales and Marketing cum Administrative Executive

  Responsible for the daily operations of the goods delivery and sales.Ensure efficiency, productivity and profitability of the company sales order by maintaining good working relationship with customers.Set up all administration duties, purchase order, invoices, quotation, stock inventory and preparing monthly statement of accounts to all customers for payment.Personal assistance to managing director on booking of airlines ticket, hotel search and entertaining overseas customer visit to our factory.Handle all in-coming calls and customer after sales service. Show less

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  Hospitality Marketing Concepts

  Jul 2007 - Dec 2008

  Program Manager

  Responsible for the financial and daily operations of the program.Ensure efficiency, productivity and profitability of the program.Effectively recruit, train and motivate a team of tele-marketers.Developed business strategies and tactics in pursuit of company goals.Set up, administration, control and after sales service of hotel and hospitality marketing schemes.Provision of promotional materials including marketing collateral, copy, sales scripts and designs.Managed membership program in Hong Kong Mandarin Oriental Excelsior Hotel and Mandarin Oriental Dhara Dhevi Show less

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  ProMark strategies Sdn Bhd Holiday Inn

  Jul 2009 - Aug 2010

  Program Director

  SALES & PROFITABILITYAchieve personal budgets by: - Maximizing programme membership sales Minimising Costs Maximising Database completion Be directly involved in the recruitment and initial training of the programme sales consultants Effective and sufficient advertising is crucial It is essential to keep the sales office staffed to its maximum capacity at all times. Maximum capacity is defined by the number of selling stations multiplied by 125% Phone sharing by sales consultants staff should be the norm Maximum staffing does not just mean staff in seats but rather productive sales staff Evaluate and conduct appropriate training (depending on individual needs and technique deficiencies) of all sales consultants, customer service and administration staff Personally reconfirm all membership sales Supervise on a day to day basis all aspects of membership collateral distribution Promote and maintain discipline and professionalism in the sales office Identify and train potential Sales Managers under the supervision of designated SPDFully conversant with all Company computer systems, including: - Database system Member Records Financial Weekly Reporting Employee Zone Client Zone Fully conversant with the contract of Agreement between Company and its client; such contracts may differ widely from programme to programme. Show less

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  HMC Consulting Shanghai

  Oct 2010 - May 2011

  Program Manager

  Responsible for the financial and daily operations of the main Core & Profitable Renewals program.Ensure efficiency, productivity and profitability of the program.Effectively recruit, train and motivate a team of tele-marketers.In charge of weekly renewals distribution and increase the conversion ratio.Handles all customer service and complaints or any request which needs immediate attention.Keep an record of all reservation made for client room division and F&B outlets.Increased the client's usage and vouchers in their purchased membership package.Developed business strategies and tactics in pursuit of company goals.Set up, administration, control and after sales service of hotel and hospitality marketing schemes.Provision of promotional materials including marketing collateral, copy, sales scripts and designs.Managed renewals membership program includes Shanghai Hilton, Intercontinental Pudong, QingDao Inter-con, Xiamen Inter Show less

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  Insignia Marketing Solutions

  Jul 2012 - Mar 2015

  Project Director

  Running Loyalty Membership Program at Four Seasons Shanghai

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  Touchpoint (S) Pte Ltd

  Mar 2016 - Mar 2017

  Project Manager
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  Hospitality Marketing Concepts

  Mar 2018 - now

  Senior Sales Manager