Ashlee E.

Experience

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  All State Promotion

  Jan 2010 - Dec 2012

  Assistant State Supervisor - Jagermeister
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  Mens Health Chicago

  Mar 2013 - May 2014

  Receptionist/Medical Billing
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  Modern Talent LLC

  Nov 2013 - Aug 2014

  Chicago Activation Manager - Jagermeister
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  The Hive

  Jul 2014 - Sept 2018

  Key Account Manager, Activation Specialist - On Premise, Brown Forman Portfolio

  -Generate menus and features for over 50 target Key accounts and special events each tertile-Assertive in building strong, ongoing account relationships in target key accounts-Work closely with Distributor Sales Reps, Distributor DM’s, BF State Manager, BF Market Managers and BF FMM’s weekly containing; new distribution, case drops, menu and brand features, POS placements -Mentor new KAM's on in market training, admin expectations and overall performance in the field-Manage full time KAM's for our premium scotch portfolio. Screen candidates, oversee monthly admin and expenses, manage/mentor in market activities. -Survey both on and off premise key accounts in the Chicago-land Area-Schedule, staff and recap over 1,000 promotion/events yearly-Scout, train and uphold a promotional staff of 80+ in the city and suburbs, follow through with new higher paper work. -Successfully distribute and deplete personal allocated budget throughout the fiscal year as well as a state promotional budget through our distributor totaling over $90,000 every fiscal year-Successful planning and execution of special events including; Whiskey Week Chicago, Lolla Palooza, Casa Herradura, Woodford Reserve Derby Chicago, New Distributor Launch, Jack Daniel’s Hotel, Woodford Reserve Dinners, Manhattan Experience, PBR Chicago, Merchandise for BF National Sales meeting, Chicago Cubs, Odd Ball Comedy Tour, Jack N’ For Beats, Golf Outings, SoCo Bar Crawls, Country in the Park-Rosemont, Women and Whiskey, Yearly National Summit-Complete monthly reports, expenses and tier tile reviews in a timely manor -Maintain Chicago storage unit, product inventory, POS inventory and organize all deliveries upon arrival Show less

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  Breakthru Beverage Group

  Sept 2018 - Jul 2019

  Sales Consultant

  -Strategizes/preplans on how best to achieve sales and merchandising objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information.-Calls on accounts and covers daily routes by creating an established and efficient routing pattern.-Analyzes entire account base by visiting each account and identifying opportunities-Prepares and delivers professional sales presentations to customers by balancing the company’s priorities and customers’ needs to include well and back bar placements, drink and wine lists, and promotions.-Understands and works with management on inventory levels by being aware of current inventory and out of stock situations-Attains standards of performance goals by achieving the distribution, volume and activity goals of supplier brands -Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate.-Obtains payments for company by collecting and delivering checks or other remittance from accounts.-Educates account staff on priority brands by administering educational staff training seminars.-Supports account openings by developing opening orders for new accounts in collaboration with Field Sales Manager.-Manages customer account receivables by timely processing of credits and returns and communicating with accounts on aged receivables.-Services accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints and referring these issues, as appropriate to management.-Maintains professional relationships with all suppliers by participating in effective supplier work with sales calls, and sales blitzes.-Maintains professional and industry knowledge by attending educational workshops, reviewing professional publications and establishing personal networks. Show less

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  Devils River Whiskey

  Jul 2019 - Dec 2019

  Illinois Market Manager

  -Assertive in building strong account and customer relationships in target key accounts with launch of DRW in both on and Off premise accounts-Create distributor account deals to enhance case leveraging -Create menus and features with staff trainings throughout Illinois Market-Successfully reach KPI’s and allocated brand programs in key accounts -Survey both on and off premise key accounts in Illinois-Cover WI and IN territory in acceptance of reaching company goals for 2019-Maintain DRW POS, product inventory, POS inventory and organize all deliveries upon arrival-Train promotional staff on all aspects of duties, performance, and brand knowledge through wholesaler -Work closely with Distributor Sales Reps and DM’s at Heritage -Plan, schedule and coordinate events including directing promotional staff and bar staff -Ability to work with discretion and handle confidential information -Motivate staff to upsell and increase profitability on all products, expand product placement and business-Work well under pressure and with a sense of urgency to meet deadlines-Well-developed sales and negotiation skills, persistent and professional -Responsible for coordinating, merchandising and placing POS for assigned activations in Illinois-Complete monthly reports, expenses and tier tile reviews in a timely manor Show less

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  Pernod Ricard

  Dec 2019 - Oct 2020

  Key Account Manager, High End

  -Manage and maintain 55 key accounts in the Chicago market focusing on Pernod Ricard's craft portfolio-Create quarterly programs and execute activations for key accounts -Execute brand trainings to staff and consumers -Successfully allocate and deplete brand budget of $90,000 throughout the fiscal year-Work closely with SWGS sales consultants, district managers and key account mangers to successfully achieve sales goals-Successfully hit assigned KPI's including menu/features, new distribution, activations and social media presence -Successfully increase territory volume +18%-Manage and maintain multiple storage units-Complete all monthly and quarterly reports, expenses and reviews in a timely manor Show less

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  Advantage Solutions: Sales, Marketing, Technology

  Nov 2020 - Sept 2021

  Business Development Representative - Anheuser-Busch Beyond Beer Portfolio Off Premise

  -Manage and grow the Beyond Beer portfolio in 77 off premise key accounts in the Chicago market -Deliver execution excellence via merchandising, store re-sets and POCM placement-Successfully grow negative territory numbers of Seltzer/FMB volume to +7% lift and Cutwater volume to +30% lift-Utilize data analytics to identify gaps and seek opportunity to increase volume/distribution -Build and maintain relationships with key stakeholders in both off and on premise account universe -Successful brand launch: BLS Lemonade, MULOS, MULOS VP2, Cacti, BLS OOO, BLS Tea and BLS Retro -Achieve monthly KPI’s via volume, new distribution and display aspects. -Complete all weekly, monthly and quarterly reports, expenses and reviews in a timely manor Show less

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  Cafe Agave Spiked Cold Brew

  Sept 2021 - Apr 2022

  Regional Sales Manager - Midwest

  Manage distributor partners in IL, WI and MI – Volume, incentives, business reviews, annual business plan--Plan and manage budgets- Trade spend, promotional, incentive, T&E-Work in IL, WI and MI markets monthly both independently and with sales force-average 30 accounts a week both on and off premise-Utilize data analytics to identify gaps and seek opportunity to increase volume/distribution-Present at GSM to multiple divisions-Purchase and manage POS for local markets-Complete all monthly reports, expenses and reviews in a timely manor-Manage and relay national programming to distributor partners- print and POS-Plan and execute markets events; Grand Rapids Food & Wine show, Sips to Summer Show less

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  Green House Agency, Inc

  Apr 2022 - Nov 2022

  Field Sales Manager - Disaronno
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  Next Level Marketing

  Nov 2023 - now

  Retail Execution Manager - Suntory Global Spirits RTD Portfolio