Ashish Gupta

Experience

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  HCL Career Development Centre

  Jun 2015 - Jul 2015

  Summer Trainee

  1). Hardware designing of basic electronic circuits.2). Studied various Microprocessor and their applications.

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  Oil and Natural Gas Corporation Ltd

  Jun 2016 - Jun 2016

  Summer Trainee

  1). Worked on Supervisory Control And Data Acquisition (SCADA) system for ONGC's production and drilling facilities. 2). Worked on FALCON and Proficy Historian. 3). Visited Rig NAT-55 & Frontier Basin at Dehradun. 4). Attended Workshop on Drilling and studied Casing, Directional Drilling, Drilling Fuels, Cementing etc. in detail.

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  Bharat Petroleum Corporation Limited

  Apr 2019 - May 2019

  Market Research Intern

  1). Worked on Segmentation and Potential Study of Industrial & Commercial LPG and Bharat Metal Cutting Gas (BMCG) in Delhi and NCR region.2). Found out conversion factors of alternative fuel consumers to LPG3). Suggested innovative solutions to market I&C LPG in open market and increase BPCL's market share.

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  BYJU'S

  Jul 2020 - Dec 2022

  1). Worked in a B2B as well as in a B2C setup in Delhi NCR & Uttarakhand region.2). Established relationships, tie-ups with financially strong and reliable partners, resulting in deepermarket penetration and reach in the market.3). Managed P&L and on-ground execution of market related campaigns to raise the weekly lead countfrom 1k to 10k, which in turn raised the monthly revenue by 25x from Rs. 10 lacs to Rs. 2.5 crores, in aspan of 4 months, with minimum viable cost.4). Created a process to reduce the TAT from lead generation to sale, in collaboration with the businessdevelopment team, resulting in the growth of Order to Leads ratio from 2.5% to 4%, increasing theefficiency of both marketing as well as business development teams.5). Additionally, defined a structure & check mechanism for market recce, identification, and onboardingof assets at a PAN India level under the marketing VPs guidance. Show less 1). Formulated, directed, and coordinated market related campaigns, lead generation, and revenue generation in Noida region and brought down the CPL by 50%, increasing the profit margins.2). Responsible to set up the processes for monitoring the marketing campaigns and associates working in these regions.3). Ensured the onboarding of educational institutions and handled the entire operational activity for Kumaon region in Uttarakhand in a school-contact program known as DSSL.4). Responsible to identify potential markets, develop marketing strategies, and execute the activity in line with the BYJU'S objectives.5). Responsible to deal with third party vendors as and when required accordingly in various campaigns. Show less

  • Manager - Marketing

    Apr 2022 - Dec 2022

  • Assistant Manager - Marketing

    Jul 2020 - Mar 2022
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  ICICI Bank

  Jan 2023 - now

  1). Coordinated with brand & marketing teams to ideate, develop, and execute promotional strategies and marketing collaterals for product feature launches and campaigns.2). Developed and managed strategic alliances with external partners/vendors to enhance product offerings and services for the end consumers. Also, negotiated terms and agreements to establish mutually beneficial partnerships.3). Worked closely with the technical team and led efforts to integrate APIs from various vendors into the bank's ecosystem, enabling seamless connectivity and interoperability.4). Liaised with the payments team for payouts of multiple stakeholders within the product while streamlining the process to enhance efficiency.5). Liaised with the bank’s Legal and Compliance team to ensure all the contracts, documentation, and external communication are adhered to the regulatory standards and policies. Show less

  • Product Manager II

    Apr 2023 - now

  • Product Manager I

    Jan 2023 - Mar 2023