Akinyele Fafunso

Experience

• 

  AIESEC

  Jul 2009 - Dec 2010

  Local Committee President
• 

  AIESEC

  May 2011 - Jan 2012

  Intending Exchange Participant
• 

  Sofa Manufacturing

  Dec 2013 - Dec 2015

  PR and Sales

  ▪ Increased revenue by 25% through effective lead generation and targeted proposal management, surpassing business targets.▪ Achieved a 20% cost reduction by implementing efficient route-to-market strategies, optimizing resource allocation and marketing expenses.▪ Coordinated all brand elements, including online stakeholder engagement, press releases, and digital marketing, ensuring a cohesive brand identity.▪ Developed and implemented route-to-market strategies, optimizing market positioning and maximizing customer engagement through integrated marketing efforts.▪ Proactively engaged external stakeholders, fostering strong relationships, and successfully brokered new deals for product expansion.▪ Managed comprehensive brand communication, utilizing marketing automation and SEO optimization to enhance online visibility and drive brand positioning.▪ Utilized data analytics for campaign analysis, enabling precise ROI measurement and continuous optimization of marketing efforts. Show less

• 

  QVT Media

  Aug 2016 - Apr 2017

  Brand/Marketing Officer (Project Coordinator)

  ▪ Delighted customers with innovative campaigns, leading to a 25% increase in customer satisfaction ratings.▪ Surpassed 30% growth targets, refining marketing approaches with data analytics for maximum ROI.▪ Executed brand strategy, optimizing campaigns and digital initiatives for impactful results.▪ Informed strategies through market research, enhancing content creation, social media, and SEO.▪ Utilized data analytics for continuous improvement in brand development and customer engagement. Show less

• 

  Heos Deo Concept

  Jan 2019 - now

  Brand/Marketing Manager

  ▪ Achieved a 20% increase in sales by executing cost-effective digital brand strategies.▪ Boosted external communications, resulting in a notable 15% increase in overall customer satisfaction.▪ Optimized lead generation efforts, reducing acquisition costs by 10%.▪ Conduct in-depth market research, facilitating strategic decision-making and data-driven insights.▪ Direct brand development, overseeing integrated marketing for optimal positioning and customer acquisition.▪ Develop and implement comprehensive marketing plans, optimizing channels for targeted audience reach. Show less

• 

  Self-employed

  Nov 2022 - now

  Talent Manager (A&R) at HDC