Jin Kong

Experience

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  Fubon Multimedia Technology Co., Ltd

  Sept 2012 - Sept 2013

  Project Manager /Home-shopping Show Presenter* Cosmetics & Fashion

  -Contributed to the sales and marketing success of clients by conducted analysis of USP for clients' products and effectively utilizing home-shopping and e-commerce platforms. Focusing on cosmetics, skincare and fashion product lines.-Presented home-shopping TV programs and delivered sales performance as measured by KPIs

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  DEVRIES GLOBAL

  Apr 2016 - Dec 2016

  Account Supervisor-P&G Client Lead

  -Successfully managed key client P&G, overseeing monthly retainer and project-based PR & digital activities for its’ cosmetics and skincare brands including KOL management, event management, media pitch, press release, digital content creation, social media fan page management and advertising development.-Conducted seasonal 360 integrated marketing event for the new skincare product. Exceeded KPI by 120%. -Worked closely with international teams to align local resources with P&G's global marketing strategy and ensure effective local implementation. Successfully organized the largest international digital & KOL campaign for SK-II, Beauty Bound, with the team. -Demonstrated expertise in managing FMCG brands and executing PR and digital campaigns for maximum impact. Show less

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  KAI DELUXE

  Nov 2016 - Oct 2017

  Brand Manager

  -Successfully led a team of 5 and launched 4 cosmetics product lines in one year as head of brand team-Developed new sales channels at department store and chain pharmacy, and increased sales by 30 % -Managed overseas business development, successfully expanding brand presence in international markets such like Malaysia and Singapore-Oversaw brand branding activities, celebrity-brand owner PR and business campaigns-Lead brand marketing including brand events, KOL & media seeding, social media marketing, PR management, VIP event-Collaborated with cross-functional teams to ensure effective execution of brand initiatives and strategies. Show less

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  Pilot HAKUHODO 先勢博報堂集團

  Jan 2018 - Dec 2019

  Senior Account Manager

  • led a team of 6 focused on B2B account management for lifestyle industry clients including IHG Group, Kimpton Hotel and Restaurants, American Express, New Art Co…etc• Initiated and Won three annual marketing pitches for the company against top-tier competitors in the first year, achieved 97% KPI with an estimated 8-figure annual revenue, 15 % increased.• Launched the "IHG Back to Asia" campaign with an 8-figure budget, awarded "PR Campaign of the Year" in Taiwan in 2018• Ran the intrapreneurship of a new digital marketing business unit in the group, successfully conducted new business client American Express digital project in three monthsClient includes:IHG, Kimpton Hotels & Restaurants, American Express, Taiwan New Arts Group,Ginza Diamond Shiraishi, Samantha Thavasa, ALUXE, Matsumotokiyoshi, Katsuya, Gordon Biersch, The Body Shop ...etc. *Awarded PR Showcase of the Year, 2018 Taiwan.(Kimpton Hotels & Restaurants, IHG) Show less

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  Costa Crociere S.p.A.

  Dec 2019 - now

  Sales Marketing Manager

  • Delivered exceptional account management for B2B sales, achieving 90% of KPIs of regional sales over two-year period.• Initiated and managed marketing strategies, including branding, PR and trade activities in HK & TW markets, developing and implementing annual budgets, and overseeing vendors.• Utilized SEO, digital marketing, and social media marketing strategies to increase reach and engagement on the social media fan page by 201% and 141% respectively from 2021-2022. Additionally, initiated the creation of a traditional Chinese version website to further enhance the brand's digital presence.• Facilitated business strategy in the region, including crisis management, government relationship building, and product optimization Show less