Farida Sonbol

Experience

• 

  CIL - Commercial International Life Insurance

  May 2000 - Jan 2003

  Financial Advisor
• 

  CIL - Commercial International Life Insurance

  Jan 2004 - Mar 2012

  Coming from Sales background, the objective in this role was to increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market.• Research, analyse and evaluate the competitive market environment by conducting on going mystery shopping, market surveys and focus groups.• Monitor threats and opportunities and amend actions where necessary, to ensure Brand and Sales development.• Research – analyze all marketing activities of our insurance business (sales – product mix – customer profile –demographic etc.) by conducting campaigns and propose effective ideas on :• Product positioning• Brand Merchandise• Sales & Service training• Develop, plan, design and launch new set of life insurance products to keep up with the bank’s plan of customers’ segmentation. • Presented comprehensive training program on products features, cost analysis and profitability.• Develops, manages and implements creative, effective and successful annual marketing plans for the bank branches which include: Advertising, Sales Promotion, Public Relations, Corporate Social Responsibility, Product Development, Pricing & Distribution.• Prepare complete presentation of any advertising/promotional campaign to CEO.• Maintain close liaison with all departments on activities.• Improved sales policies and practices. Defined the sales cycle, developed standards for customer relationship management. Show less Advanced in sales career moving up fast to Senior Sales Manager role, to work as a key member of the most successful life insurance sales team in Egypt, insuring high level of sales quality & customer satisfaction and developing innovative sales strategies.• Leverage sophisticated sales module & outstanding performance in sales, partnership management and a commitment to excellence to analyze all aspects of a client’s business. • Ranked as top Senior Sales Manager in the growth of business by tripling the annual sale volume in 3 years form 18 million 2009 to 65 million in 2011.• Conducted knowledgeable and influential presentations resulting in exceptional achievement of yearly sales goals by 300%.• Evaluated business functions including Sales, Marketing, Operations, and Administration, focusing on uncovering deficiencies and/or problems. • Keep abreast of competitor activity and recommend any necessary tactical action• Identified opportunities, made recommendations, and sought buy-in from management to implement solutions. Show less To manage team of 4 Supervisors in order to achieve increased targeted levels of sales for the company• Review, revise and implement effective working practices to achieve optimum sales revenue.• Identify and implement improvements to performance and effectiveness.• Liaise with other members of the Sales Team to actively promote sales opportunities, exchange information and increase professionalism.• Initiate team contests to inspire the healthy competition among the team.• Develop and maintain relationships with Bank’s Upper Managements, which maintains Bank Clients commitment.• Work closely with the Bancassurance Dept in the Bank to insure maximizing the bank revenue and the premiums achievement.• Maintain the accurate knowledge of competitor products. Show less To manage team of 7 Financial Advisers in 7 of bank branches in order to achieve increased targeted levels of sales for the company• Launch Bancassurance business in new territories, like Assuit & El Menia, and managed to achieve 200% from targeted sales.• Initiate the concept of the full time Financial Adviser instead of the part time Financial Adviser.• Working in touristic areas like Sharm El Sheikh, and managed to achieve 300% from targeted sales.• Unleash the real potential in some of the problematic and struggling bank branches like El Shams Club& Manshia, managed to achieve 400% from targeted sales and move their ranking from 30th to the top 5 branches across the bank.• Ensure having the right daily action plan for Financial Advisers, to maximize efficiency of the working day.• Develop and maintain relationships with Bank Upper Managements Branch Managers, which maintains Bank Clients commitment.• Conduct soft skills training for bank staff in order to increase their selling skills and insurance awareness.• Come up with way to increase sales by telephone campaigns an cross selling ideas.• Identify training and development needs of Financial Advisers.• Recruit and Select suitable candidates to fulfill Financial Advisers roles throughout the Bank branches.• Complete quarterly Appraisal Reviews and Disciplinary actions as dictated by employee performance.• Record, monitor and assess results of Financial Advisers effectiveness and performance in job roles in order in develop the identified weaknesses. Show less

  • Head of Marketing

    Apr 2011 - Mar 2012

  • Senior Sales Manager

    Jul 2009 - Mar 2011

  • Bancassurance Sales Manager

    Apr 2007 - Jun 2009

  • Bancassurance Sales Supervisor

    Jan 2004 - Mar 2007
• 

  GIG Egypt Life Takaful

  Mar 2012 - now

  Sales Director

  After the reopening of the Bancassurance again in Egypt, • Negotiate Bancassurance agreements – contract and terms• Thorough market analysis, for brand new life insurance products design • Develop, plan, design and launch new set of life insurance products to keep up with the banks’ directions of customers’ segmentation• Acquire 5 Bancassurance deals with national & multinational banks, challenging multinational insurance companies• Build a sales force team of 150 employees• Monitoring sales policies, practices and processes for ongoing development purposes• Defining the sales cycle and developing standards and processes for customer relationship management.• Develop, manage and implement creative, effective and successful annual marketing plans for the bank branches which include: Advertising, Sales Promotion, Public Relations, Corporate Social Responsibility, Product Development, Pricing & Distribution.• Collaborated in the development and management of yearly business plan including sales directives, customer targeting, budgeting and resource allocation to create a plan that aligned the Company goals• Present comprehensive analysis on products features, cost analysis and profitability measures• Manage to achieve profit from Bancassurance business line starting the 2nd year• Initiate the concept of promoting micro insurance business for the 1st time in Egypt by getting the• 1st Postassurance agreement of its kind in Egypt signed; execute the distribution plan all over 1200 branches Show less