Enrique Herrera

Experience

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  Emaresa S.A.

  Aug 2011 - Jan 2013

  -Design and implementation of commercial strategy of new products, increasing the participation in the national market. -Development of sales Plan, directing, guiding and supervising the sales force achieving the objectives raised.-Supervise the sales force of the Distributed division in Chile, who are responsible for the immediate increases in the flows of the line. -to implement commercial and marketing strategies to position the brands represented in the national market, focusing on complete solutions.-Define strategies and action plans, coordinating with the companies represented, manager of the Division and vendors, in such a way to develop the represented ones in the market achieving the percentages of participation proposed.-Market research and competitive analysis of products along with alternative products and services.-Monthly goals studies, organizing sales force, commercial areas and strategies to penetrate new items.-Coordination with different divisions of the company in such a way to cover all the target markets. Show less -I create and design the SlingControl program in Sao Paulo, Brazil, and then implement the service in Chile. -Main objective: Database of all the lifting accessories of the clients having relevant information of the competitors, together with reports certified for internal use of each client in such way to have guaranteed support of their products. -Consultant of the Division evaluating new projects of different lines.-Divisional development focused on well-defined strategic plans.-Planning and definition of market penetration strategies in conjunction with Gunnebo lifting Brasil and Gunnebo lifting Sweden. Show less

  • Product Manager Lifting Division

    Nov 2011 - Jan 2013

  • Lifting Division Advisor

    Aug 2011 - Jan 2012
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  Inamar

  Jan 2013 - Apr 2013

  Product Manager

  Product Manager Lifting DivisionCompany of the EMARESA Group, metal mechanic company founded in 1952, leader in the market of hoist and lifting equipment, design and manufacture of bridge crane and high complexity projects. Acquired by the EMARESA Group in 2011, the Lifting Division is transferred to Inamar LTDA at the beginning of the 2013.

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  Harrington Hoists, Inc.

  May 2013 - Oct 2023

  South America Sales Manager

  Responsible for the market development in South America (Chile, Argentina, Peru, Ecuador, Colombia) for companies of the group KITO AMERICAS Inc.: Harrington Hoists Inc & Peerless Industrial Group, both belonging to KITO CORPORATION located in Japan. Responsible for coordinating and supervising sales and promotion of all the products and brands of the group throughout the region, attending the direct commercial area of each distributor, reporting directly to Headquarters in the USA and Japan.-Legal representative of the company in South American territory.-Promote the opening of new markets and accounts in the continent.-To carry out branding and marketing campaigns for new products.-Develop and meet annual sales plans by country-segment. -Develop links with clients in international fairs and conferences. -Train and motivate distributors from each country, working directly with commercial managers, Product managers, and direct and indirect sales team.-Working with end customers to determine needs, train their employees, ensuring the highest level of customer satisfaction. -Prepare and expose presentations and lectures to both operators and management levels of large industries. -Sales volume analysis, costs and utilities. Show less

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  Kito Crosby

  May 2013 - Jan 2024

  South America Sales Manager

  Gerente Comercial Sud América para KITO CROSBY, LATAM Division.