
Andrew Dunn
Correspondent

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About me
Content Manager | Editor | Problem-Solver
Education

University of North Carolina at Chapel Hill
2006 - 2010Journalism JournalismCompleted the business journalism certificate program.
Experience

The Cary News
Apr 2004 - Jan 2007CorrespondentCovered high school sports, local education issues and general assignments as a freelance reporter.

The Daily Tar Heel
Jun 2006 - May 2010Editor-in-ChiefDirected a team of about 200 reporters, editors and staff members producing a Monday-Friday newspaper. Our work was ultimately recognized as a finalist in the Associated College Press Pacemaker award contest, known as the highest honor of collegiate journalism.

The Herald-Sun
May 2007 - Jul 2007InternWrote 85 stories in a 10 week internship.

St Petersburg Times
Jan 2008 - Jan 2008Intern* Served on the editorial board and reported for the Neighbors section.*Completed projects for the business and metro desks.

The Charlotte Observer
Jan 2009 - Jan 2009InternWrote two dozen stories on the business desk. Won a Society of American Business Editors and Writers “Best in Business” award for a story on home-buying scams.

StarNews
May 2010 - Oct 2011Reporter● Covered Brunswick County, including government, environment, business and transportation. Stories included uncovering an unwritten compensation policy that allowed county commissioners to collect more than $100,000 in pay in a single year.● Operated the Brunswick Today blog and its associated Facebook page.● Shot breaking news video and photos while covering crime and public safety.

The Charlotte Observer
Oct 2011 - Aug 2015Reporter/Editor● Covered education in Charlotte, including Charlotte-Mecklenburg Schools, the second-largest school system in North Carolina. Stories included uncovering why the district superintendent was suddenly forced to resign.Previous beats included covering two of Charlotte’s largest employers, Bank of America and Wells Fargo, along with regional banks and financial institutions. Stories included uncovering banks exploiting a loophole in a national mortgage settlement and detailing Wall Street’s incursion into the local home market.● Served regularly as night metro editor, coordinating coverage of breaking news and daily news stories, and overseeing the local pages in the daily newspaper.● Founded the Bank Watch blog, winning a Society of American Business Editors and Writers “Best in Business” award and ranking among the Observer’s top five most read.● Launched and edited a curated morning email newsletter targeted to the local banking community in July 2013. Membership grew to include several hundred local bankers.● Selected to be part of a McClatchy-wide task force examining and testing new online tools for reporting and led an initiative to train reporters how best to shoot video. Show less

Charlotte Agenda
Aug 2015 - Oct 2018Head of News and Partner● Responsible for all news content at one of the nation's fastest-growing local media companies.● Part of the ownership team making strategic and financial decisions.● Oversaw daily email newsletter growth from 4,000 subscribers to 35,000+.● Managed a team of full-time and freelance reporters to own local coverage of development, entrepreneurship, retail, and explanatory journalism.● Reported in-depth stories, including on how local churches were responding to legalized same-sex marriage and how Charlotte's school districts became gerrymandered based on race and income. Show less

Longleaf Politics
Jan 2018 - nowPublisher● Reaching smart, influential North Carolinians with a digital media property dedicated to helping voters become more informed and to helping responsible, pragmatic leaders get elected to public office.● Producing a weekly email newsletter with an open rate above 40% and click rate above 20%.● Work cited on the floor of the General Assembly.● Developed and launched a digital media company from scratch using WordPress and light coding skills.● Launched a weekly podcast wholly produced by Longleaf Politics. Show less

LendingTree
Nov 2018 - Jul 2019Managing Editor● Guided mortgage-related content and workflow, publishing 50+ articles monthlyacross multiple domains. Responsibilities included developing story ideas,communicating assignments, managing special projects, editing raw copy.● Worked one-on-one with full-time and freelance writers to improve articles.● Cultivated expertise in mortgage industry trends to ensure useful content for readers.

Statewide Political Campaign
Jul 2019 - Nov 2020Communications Director● Responsible for all messaging and communications for Dan Forest for Governor's statewide political campaign.● Wrote and edited policy papers, speeches, talking points, advertisements, website copy, landing pages, social media posts and emails.● Managed media relations strategy, including proactive, reactive and crisis communications.

Freelance
Nov 2020 - Dec 2022Freelance Content Writer and Editor● Financial, business and spot news writer with bylines in local and national publications, including Fox Business, LendingTree, Credit Karma and Credible. ● Coverage expertise includes mortgages, personal loans, student loans, credit cards, auto loans, and other personal finance issues.● Generating story ideas and completing articles assigned on tight deadlines, with clean, publication-ready copy.● Optimizing content for lead generation and conversions using SEO best practices.

Home Solutions
Dec 2022 - now● Managing a team of writers, editors and SEO experts to produce content that ranks for competitive home improvement and automotive keywords. ● Previously responsible for SEO content marketing strategy and production for a major financial industry client. Built a team from scratch, moving from zero writers and $0 in revenue to a team of eight in-house editors and writers and meaningful weekly revenue.● Creating and implementing best-in-class content standards and processes to produce content that is top ranked on Google. Currently have many articles ranking in the top five Google results on highly competitive personal finance head terms. Show less
Content Manager
Mar 2024 - nowSenior Editor
Dec 2022 - Mar 2024

The Charlotte Observer
Jan 2025 - nowContributing Opinion Writer
Licenses & Certifications
- View certificate

Google Analytics Certification
SkillshopMay 2024 - View certificate

SEO
HubSpot AcademyApr 2024 - View certificate

Measuring the Metrics That Matter Most to Your Funnel
SemrushMay 2024 - View certificate

SEO II
HubSpot AcademyApr 2024 - View certificate

How to Boost Lead Generation with SEO
SemrushMay 2024 - View certificate

Crafting a Winning SEO Strategy: A Guide for In-House Marketers
SemrushMay 2024 - View certificate

Google Digital Marketing and E-Commerce Professional Certificate
CourseraApr 2024
Honors & Awards
- Awarded to Andrew DunnSecond place, business writing North Carolina Press Association Feb 2014 Honored for a story on how major Wall Street companies were buying up single-family homes in Charlotte to turn them into rental properties.
- Awarded to Andrew DunnBest in Business Award Society of American Business Editors and Writers Apr 2013 Part of the team coverage of Bank of America's raucous annual shareholder meeting that drew protests both inside and outside as anti-bank sentiment was near its peak.
- Awarded to Andrew DunnBest in Business Award Society of American Business Editors and Writers Mar 2012 Honored for the Bank Watch blog, which covers financial topics in Charlotte.
- Awarded to Andrew DunnBest in Business Award Society of American Business Editors and Writers Mar 2010 Winner for best story written by a student in a professional publication for a piece tracking a new type of mortgage scam.
- Awarded to Andrew DunnEagle Scout Boy Scouts of America Jul 2003
Volunteer Experience
Cubmaster
Issued by Cub Scout Pack 256 on Jun 2018
Associated with Andrew DunnCommissioner
Issued by Charlotte-Mecklenburg Historic Landmarks Commission on Sept 2024
Associated with Andrew DunnAudit Committee Member
Issued by Smithfield Elementary PTA on Mar 2023
Associated with Andrew DunnBoard of Directors Member
Issued by DTH Media on Jan 2017
Associated with Andrew Dunn
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