Elizabeth Bagingito

Experience

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  Page Operations

  Aug 2010 - Feb 2013

  Primetime Emmy Awards & Academy Awards

  Work as a member of the Page Staff to facilitate the movement of talent throughout the venue during the show broadcastEfficiently maintain an accurate show script enabling the entire Page Staff to react to award distribution, commercial intermissions and show announcementsParticipated in the 62nd, 63rd and 64th Primetime Emmy Awards and 85th Academy Awards to date

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  The Walt Disney Company

  Dec 2011 - May 2015

  Constructed innovative seasonal and content-driven PR strategies for Disney Store that focused on the consumerDeveloped creative press materials to pique media interest while maintaining core business messaging, examples including custom “Costume Catalogue” for seasonal media outreach and first-ever press release infographicPositioned Disney Store optimally with stakeholders, media and consumers, examples including 2013 and 2014 Black Friday retail stories in New York Times and USA Today with quotes from Disney executivesOversaw all of PR strategy for Disney Baby franchise, working directly with marketing and licensing teams to execute comprehensive PR plans that included key Hispanic media outreachManaged the 2013 and 2014 segment-wide Halloween campaigns by procuring celebrities and media for product showcase events, compiling official press releases and pitching hundreds of key outlets, resulting in 600+ million impressions of press coverage and 436% increase year over yearOrganized Star Wars influencer event to launch the franchise at Disney Store, where top media were invited to learn firsthand about new product from Designers and Developers, resulting in top press coverage and growing consumer interest in Star Wars to support overall business Show less Advanced to PR Coordinator following PR Undergraduate Associate internship positionConduct daily operations of Corporate Communications team, specifically PR campaign execution, media relations activities, press tracking and additional related initiativesProvide PR support for the seven brand priorities of Disney Consumer Products, focusing on Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, Marvel and Lucasfilm Key Trade Shows, Expos & Events: Time To Play Holiday Showcase, American International Toy Fair, San Diego Comic-Con, Disney's D23 Convention, Disney Consumer Products Holiday Media Tour, Radio Disney Music Awards Show less Assisted the public relations, marketing and social media teams with media relations and press events for Disney Store North AmericaCreated and distributed press materials including press releases, fact sheets and creative job briefs to local and national outletsManaged and composed content for the official Disney Store blog: blog.disneystore.com (60,000 unique visitors per month)Tracked and reported impressions and media value of Disney Store press coverage using Cision, Critical Mention and Compete.com Show less

  • Public Relations Associate

    Aug 2013 - May 2015

  • Coordinator, Public Relations

    Jul 2012 - Aug 2013

  • Undergraduate Associate, Public Relations

    Dec 2011 - Jul 2012
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  Dust Bowl Brewing Co.

  Jun 2016 - Mar 2018

  Media & Events Manager

  Hired as second member of marketing team to assist with social media, public relations and branding initiatives for both packaged product and 2 restaurant locations. Launched private events program from the ground up for new 30,000 sq. ft. restaurant and brewing facility. Managed teams of 2-10 employees in over 100 private events in only one year of operation. Joined as Social Media & Marketing Coordinator, promoted rapidly to management-level role.Generated over $200,000 in incremental revenue a year for the company through private client eventsPioneered company into new social media platforms, including Snapchat and Pinterest, and curated engaging, visually compelling content across social media channels including photography, videography and custom graphics to generate a 123% increase in followersTracked and monitored retail offerings for restaurant and brewery, keeping detailed inventory and creating Excel spreadsheets for finance department’s monthly reportingProduced graphics for use with marketing including client posters, coasters, keg rings, tap handle magnets, social media fliers, bottle labels and product cartons using Adobe Creative Suite Show less

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  Houzz

  Apr 2019 - Apr 2022

  Digital Support Representative + Copywriter

  Provided integral internal sales support to Houzz Industry Solutions team, specifically to Account Executives (AE) and Client Success Managers (CSM). Drove movement and development of sales activity through subscription activations, building ad copy and selecting visuals for campaign packages. Maintained success of sales through optimization of profiles for industry professionals on Houzz platform and design of custom websites through Houzz's unique website building platform.● Managed activation of paid campaigns in Houzz’s subscription management tool, V2 Manager● Curated ad copy and headlines for paid industry professionals and selected optimal visuals to represent professional in sponsored placements on Houzz platform● Optimized Houzz profiles of paid professionals through targeted keywording and categorization of photos and videos, along with visual management of profile (e.g. cover photos, profile photos, editing business description, etc.)● Helped refine and develop new, updated in-house website building platform alongside Website Services product team by designing and building beta websites for key professionals identified by CSMs● Assisted in documenting areas of opportunity and bugs with new Website Services platform, as well as identifying UX/UI improvements and wireframing content blocks● Responsible for international website builds for Houzz Pro clients; completed 1,200+ websites● Pioneered website copywriting program for Houzz Pro clients; wrote custom, personalized, and compelling copy for clients to improve SEO of website and potential customer engagement Show less