Emilie Scharf

Experience

• 

  CGI

  May 2010 - Aug 2010

  Office Administrator

  • Reviewed resumes and proposals for consulting bids• Conducted telephone reference checks for prospective hires• Defined and implemented file plan for data entry• Migrated content to SharePoint system• Scheduled team activities• Occasional switch board and reception duties

• 

  Ryerson University

  Sept 2010 - May 2011

  Equipment Distribution Center Assistant

  • Guide students in equipment selection for shoots• Research and respond to technical questions• Manage equipment inventory and schedule rental

• 

  CGI

  May 2011 - May 2012

  User Experience Architect Assistant

  • Use Omnigraffle to create wireframes for future websites• Take notes through meetings and user interviews• Proofread work documents and presentations

• 

  Insight Production Company

  Oct 2011 - Jan 2012

  Audience Coordinator - Canada's Got Talent

  • Contact ticket holders via email and telephone• Organize ticket holder information using Excel• Organize Canada’s Got Talent email account• Prepare auditorium for the show• Help with any other tasks during both dress rehearsals and during the event

• 

  Pixel Lens Productions

  Jun 2012 - Aug 2012

  Social Media & Marketing Intern

  • Build the company's presence on social media • Assist in promotional video productions for several clients

• 

  HOOPLAH Inc.

  Feb 2013 - Apr 2015

  • Manage SEM, social media, and e-mail marketing campaign executions for 20+ clients.• Set up paid social media advertising campaigns for clients and make sure that they are running smoothly and on budget. • Plan social media content calendars for clients to facilitate timely delivery of their sale and product messaging on their social media channels.• Resolve issues and solve problems throughout the project life cycle as they arise.• Responsible for client communications throughout program executions.• Identify new digital advertising opportunities for clients.• Report and provide analysis for client campaign performance.• Develop paid media plans and strategies to meet client business goals. • Build keyword lists for SEM campaigns.• Write copy for social media posts, SEM ads, banners ads, promotional email communications, and web content.Clients: eOne, Weight Watchers, Sobeys, Mr Case, Butler Boots, Dippity Do, LaCoupe, Danby, Elevation Pictures, Mobility, Ride to Concour Cancer, TIFF, VVS Films, Trade Secrets Show less

  • Account Executive

    Mar 2014 - Apr 2015

  • Digital Media Coordinator

    Feb 2013 - Mar 2014
• 

  GroupM

  Apr 2015 - Mar 2018

  • Build, manage and optimize all paid social media campaigns for several Fortune 500 clients. • Regularly liaise with our leading communication partners, including Facebook, Instagram, Twitter, Snapchat, Pinterest, and LinkedIn to understand their emerging products and services. With this, I ensure that our clients are utilizing all opportunities available to improve their social media strategies.• Plan and present annual campaign strategies to clients to help meet their business objectives. • Oversee a team of five people and ensure that all tasks are done on time, on budget, and to scope.• Resolve issues as they arise throughout program executions.• Present clients with weekly, monthly and quarterly reporting and provide recommendations on how to improve their campaign outcomes.Clients: Ford Canada, American Express, Dyson, Tim Hortons, Air Canada, Kimberly Clark (Huggies, Goodnites, Pull-Ups, U by Korex, Poise, Depends, Kleenex, Cottonelle), Forevermark, Canada Dry Mott’s, Pandora Show less • Build, manage and optimize all paid social media campaigns for several clients including American Express, Ford Canada, Kimberly Clark, Air Canada, Dyson, and Tim Hortons. • Review and give feedback on creative content written by our creative agency partners before it is promoted in paid advertising initiatives.• Utilize Facebook, Twitter, LinkedIn, Instagram, and Pinterest ad manager tools to manage and maintain all social media campaigns on a daily basis. • Report on client campaigns on a weekly basis and provide insight and recommendations to improve campaign performance.• Make optimizations to paid social media campaigns to help improve results and meet client objectives. Show less

  • Account Manager, Social

    Jul 2016 - Mar 2018

  • Associate Account Manager, Social

    Apr 2015 - Jun 2016
• 

  Acart Communications

  Mar 2018 - Jun 2019

  Account Manager

  • Primary contact and liaison between clients and the agency’s creative and media teams for traditional and digital media.• Lead the creative team in the creation of ad campaigns and creative materials including print, OOH and digital. • Responsible for managing budget allocation and ensuring projects are delivered on time within budget.• Explore new business opportunities, while working towards revenue goals.• Plan and present paid advertising strategies to clients to help meet their business objectives. • Implement and manage paid social media and Google advertising campaigns. • Develop final reports and present insights and recommendations to improve campaign performance. • Provide clients with organic social media strategies, develop social media content, and manage their social channels.Clients: Elections Canada, Hydro Ottawa, MiHR, Kettleman’s Bagels, CP Women’s Open, Little Ray’s Reptiles, Green Apple, Tanger Outlets Show less

• 

  Giant Tiger

  Jun 2019 - now

  Digital Acquisition and Engagement Manager

  • Oversee and manage the development of all content across Giant Tiger’s social media channels including Facebook, Instagram, LinkedIn, Twitter, and TikTok. • Plan and present paid advertising and social media content strategies to executives within Giant Tiger to help meet business objectives and sales targets. • Build, manage and optimize all PPC campaigns for Giant Tiger including Facebook, TikTok, YouTube, Google Shopping, SEM, Google Local, Google Display, Waze, and digital flyer ads.• Manage Giant Tiger’s digital flyer to ensure that it’s available online on a weekly basis, that it meets best practices from Flipp and Reebee partners, and that correction notices are applied whenever inventory issues may arise. • Report on and analyze engagement, conversion and sales data using Google Analytics. • Manage Google Business account for Giant Tiger’s 250+ locations. Show less