Ciaran Treacy

Experience

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  Movies.ie

  Sept 2007 - May 2010

  Social Media Assistant

  Currently working part time with Movies.ie, assisting with movie screenings, mail outs, content management, social media campaigns, SEO and forum moderation.

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  Vector FM

  Sept 2008 - May 2010

  Facilities Admin

  Helpdesk support, and financial admin

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  Simply Zesty

  May 2010 - Dec 2011

  After working heavily in the Client Services side of the business, I was promoted to the role of Social Media and Content Manager. This role was intended to support the Client Services team, alongside the Creative and Design departments, specifically to plan social campaigns with a focus on what platforms were best for various campaigns and how social could best be leveraged to ensure the success of a campaign, both paid and organic - ultimately ensuring that social could match client KPIs.This role remained heavily client-facing, with many training sessions and meetings to ensure that clients were trained where necessary and that their needs were fully understood in terms of what social could offer them for both brand awareness and various KPIs as required.I was also in charge of content creation and copywriting, this was specifically in relation to various scripts for client videos (examples of this are the Jedward Album launch and UNICEF campaign), as well as many blog posts, content pieces and social content for Facebook, Twitter, YouTube and others - filling out the metrics of various promotions and competitions as well as day-to-day community and content management.During my time in this role, I continued working closely with those clients which I was involved with while on the Client Services team as well as many such as Jedward, UNICEF, Sony, Lidl and Sean Gallagher during his presidential bid. Show less Having worked at Simply Zesty as an Account Executive and been with the company as it grew from a small start-up to a more established agency based in city centre Dublin, I was promoted to the role of Account Manager.This role involved may of my original duties as an Account Executive, given the small nature of the agency as well as the below duties, which were both day-to-day and more broad in nature;- Liaising directly with existing and new clients of the agency, being present to present various potential strategies and campaigns to them, and work with the client on a day-to-day basis to ensure their campaigns and work was carried out in a timely manner.- Working with the creative, video and design departments to ensure that elements of campaigns and works were completed as needed and on time, to the clients satisfaction.- Managing a team of interns, ensuring that they learned as much as possible while working with the agency, and that they could pro-actively contribute to the team's ongoing work.- Ensuring that payments were handled by various departments and budgets allocated were spent where needed.- Engaging with other agencies when needed to ensure that campaigns were completed.- Onsite and In-House client and customer training, whereby I would present and educate various clients in the benefits of social marketing and best-practice, as well as helping them to best understand their needs within the social space.During this time, I continued my work with Nokia, Vodafone Ireland, Universal Movies as well as working with clients like Universal Music and Sage. Show less I joined Simply Zesty as an Account Executive in 2010 as one of the original team of 6, while the agency was a small startup working with large brands.During this time, I worked with various high profile clients, including Universal Films, Vodafone Ireland, Nokia as part of a small, dedicated and highly focused team.Day-to-day duties included;- Various levels of community management; ensuring Facebook, Twitter, YouTube content was up-to-date and that engagement and awareness was maximised on all active channels for each brand.- I also reported weekly and monthly on social performance, depending on clients' needs,- In-Depth research for various campaigns and activity, to ensure that content was fresh and planned campaigns had been thoroughly investigated for viability.- Creating competitions, Ad Campaigns and executing Various campaigns and promotions.- Blogger outreach and relations for various content and campaigns.This role required me to work with several client accounts at once, and balance out large workloads while ensuring the smooth operation of client accounts and working to tight deadlines. Show less

  • Social Media Manager and Copywriter

    Jul 2011 - Dec 2011

  • Account Manager

    May 2010 - Jul 2011

  • Account Executive

    May 2010 - Jan 2011
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  The Doyle Collection

  Dec 2011 - Apr 2014

  Digital Marketing Executive

  Working as a part of the Digital Marketing Team as the Digital Marketing Executive. This role supported the Digital Marketing Manager in ensuring that all web content was up to date and consistent across all hotels and regions within the group. My day-to-day duties included;- Web content management- Detailed Reporting and Analytics of web activities and revenue generated- PPC and SEO management- Affiliate management- Emarketing- Ensuring content and copy as well as brand collateral is consistent.However, while working with Doyle Collection, my role was expanded to include many more jobs. This was especially the case as our team had been charged with redesigning the brand website, which aimed to replace the older website with a new, responsive design which went live in December of 2013. I was heavily involved in the initial pitching, proposal, design concept and planning stage, right through to the finished product, launch and ensuring that all channels have been optimised to ensure that the new website performed strongly to encourage growth within the group, creating a best possible user experience.Apart from been heavily involved in the new website project, I was also involved in the general rebrand of the group, new content marketing strategies, and development of a brand app.All digital activities were rigorously monitored and analysed to understand the nature of web business and how best to grow this, the final goal being to make direct web traffic and revenue a more significant chunk of overall revenue and business. Show less

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  CKSK

  Apr 2014 - Feb 2016

  Community Lead

  Leading social within the agency. Working here it was my responsibility to develop content, social and digital strategy for client brands and the agency itself as a brand.Working across multiple departments, it was my responsibility to work with clients and internal teams to develop social campaigns and execute these internally across client services, creative and technical teams. My responsibilities included;- Social strategy- Platform development- Content strategy- Community management- Pitch development- Campaign planning- Social ad buyingWhile working here I worked across many brands, both local and global, these included;- Three Mobile (Ireland)- Sol Beer (Global)- Powers Whiskey (IE + US)- Havana Club (Global)- 7UP (PepsiCo Ireland)- Walkers Crisps (Ireland)- PlayStation (Ireland)- Galway International Arts Festival Show less

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  Universal Music Ireland

  Feb 2016 - Oct 2024

  In 2020 I joined the E-Commerce team, eventually taking over the management of Universal Music Ireland's retail stores.TheRecordHub.com is Universal Music Ireland’s main e-commerce outlet acting as an online high street retailer. The store works with global artists such as Taylor Swift, Rolling Stones, Olivia Rodrigo & The Beatles to be their exclusive sales outlet in Ireland for music & merchandise.Claddagh Records is an iconic Irish brand that has been the first stop for Irish traditional and folk music since 1959. This e-commerce store brings the very best of Irish music, poetry, books and merchandise to a worldwide audience.My Day-to-Day tasks include;Stock ordering & management : Product Launches, creating engaging landing pages, optimising for SEO, PPC & Social in time to meet strict release dates. Market forecasting, price harmonisation, planning and executing sales and discount campaigns, liaising with warehouse, etc..Marketing : I manage the marketing for both stores, including online ads & content campaigns, managing budgets to ensure that campaigns are efficiently run, ensuring a consistent ROI. Managing brand partnerships & sponsorships. Analytics and reporting: Reporting and analyzing campaign results in order to understand customer habits for future campaigns. Sharing site insights & product performance.CRM: Running regular email marketing campaigns for both TheRecordHub.com and Claddaghrecords.com to build connections with our customers & encourage loyalty. Strategy : Collaborating with marketing and product teams on campaigns and product launches for large album releases and pre-orders which vary from huge album launches from the World’s biggest acts to working with new & developing local artists.Agency and Partner Management: Working with agencies on store builds, SEO, PPC, Optimising conversion rates, CRM campaigns & working with numerous brand partners on various campaigns & innovative marketing ideas. Show less

  • E-Commerce, CRM, and Digital Development Manager

    Sept 2021 - Oct 2024

  • Audience Development Manager

    Feb 2016 - Sept 2021
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  Brown Thomas Arnotts

  Nov 2024 - now

  Senior Online Merchandising Manager

  Senior Online Merchandising Manager for Menswear and Shoes in Brown Thomas Arnotts.