Alexander Shapcott

Experience

• 

  Freelance

  Jun 2004 - Jan 2011

  Multimedia Production Specialist

  Portfolio spans commercial and corporate content for various multimedia platforms. Worked across Canada, United States, United Kingdom and Middle East. Clients have included TD, Ascend, Nissan, CHUM, CTV, Food Network and more.Services include:• Directing: lead the creative direction and execution of projects along all stages of writing, development, production, and post • Producing: oversee production coordination, including planning and logistics, budget and scheduling, crew and talent recruitment, vendor and location negotiations• Production: worked on-set as part of the production crew in a variety of demanding, fast-paced technical and craftsman roles• Photography: experience shooting corporate, promotional and live events Show less

• 

  TD

  Nov 2010 - now

  • Supported Finance, Risk, and Treasury portfolio, leading Change strategies for regulatory rollouts across the Enterprise to ensure compliance • Oversaw Change program for large scale projects such as global, industry-wide Benchmark Rate Reform as well as Canada/US integration of Risk Acceptance Standard into TD operations, working with closely with all segments to successfully execute and meet timelines and requirements • Instrumental in driving stakeholder engagement, awareness, and education through implementing effective communications and training tactics that yielded strong adoption and sustainment of the change with limited user issues Show less • Developed and implemented a communications, change, and community engagement strategy, focused on process improvement and partnerships, that has resulted in markedly increased awareness and adoption of TD's Data Governance and Data Management Policy and Standards across all business lines• Led extensive rebrand efforts to transition former group name to current moniker, working closely with senior executives to reorganize teams, refresh iconography, and redesign all enterprise-facing collateral materials such as decks and templates• Spearheaded pandemic plan to move high-profile annual Data Symposium from in-person to an all-virtual, weeklong event, resulting in substantial cost-savings, greater engagement from the remote Data Steward community, and very positive feedback from attendees and Senior Leadership guest speakers• Supported Leadership with building out the communications team through recruitment, interviewing, and hiring of three full-time analysts and two co-op students, providing onboarding and training, and mentorship through assigning and overseeing work of new hires, Show less • Managed a portfolio of diverse businesses, including Commercial, Small Business, Merchant Solutions, and Auto Finance; working closely with segment specialists and executives to identify needs and build effective communications programs and resources for employees and customers across multiple channels to inform, engage, and achieve strategic transformation and revenue objectives • Partnered with marketing and media relations to lead successful national rollouts of Enterprise campaigns such as TD Business Advantage Package, TD Thanks You customer appreciation, and TD's Fraud Prevention Month, which generated strong readership, views, and awareness across print and social media• Lead end-to-end creation of easy-to-understand live-action and animated video and graphic content that influenced employee mindset, adoption, and drove measurable action for an array of sensitive business initiatives and events Show less • Owned digital strategy and UX for intranet and customer portals, managing editorial calendar, publication of content, implementation of updates, and working with partners on web design and resolving technical issues • Streamlined site experience with intelligent cross-platform integrations and an enhanced, user-friendly interface to enable employees and prospects to readily access centralized educational resources and tools• Supervised work of Coordinator and Publishing Team to ensure consistency and technical excellence in content and presentation, as well as documented procedures and enforced Accessibility standards (AODA) Show less • Responsible for supporting the senior executive team in delivering internal communications programs to audience of 3500+ employees across Toronto, Montreal, New York, London and Singapore• Provided analysis, reporting, and strategic counsel to executive team in identifying firm-wide communications priorities for optimal decision-making and planning• Managed refresh of the business’ Associate and new hire orientation program through the development of new curriculum and format focused on collaboration and networking with business leaders to better engage and educate recruits • Led comprehensive redesign for TD Securities' internal web portal to create a holistic business view and optimize the site's interface for greater usability and content management Show less Responsible for providing Sales Agents across Canada and the United States with subject matter expertise, regulatory approval and processing of transactions for our high-value clientele. Liaised with external brokers to manage movement of client assets between institutions and booking funds into our accounts. Provided nation-wide operational support and valuation of client holdings for proper disbursement to legally entitled beneficiaries. Responsible for approving estate payouts for accounts of varying worth and complexity. Sound judgement and understanding of intricate legal, federal and banking regulations was essential. Show less

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    Feb 2022 - Nov 2023

  • Manager, Communications, Change, and Training | Enterprise Data Governance Office

    Apr 2020 - Feb 2022

  • Communications Manager - TD Business Banking

    Feb 2018 - Apr 2020

  • Assistant Manager, Intranet & Communications - TD Business Banking

    Sept 2016 - Feb 2018

  • Communications Analyst - Office of the Chief Operating Officer, TD Securities

    Oct 2014 - Sept 2016

  • New Accounts and Legislated Products - TD Wealth

    Nov 2010 - Sept 2014