Rajesh R.

Experience

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  DecisionTree Analytics & Services

  Jun 2021 - Apr 2022

  Data Analyst

  ● Collaborated with data engineers to create ETL pipelines, enhancing real-time data accuracy by 20% resulting in ROI analysis for online and offline campaigns, reducing go-to-market time by 25%.● Collaborated with consumer insights teams to identify trends and insights using SQL and GoogleCloud Platform to provide actionable reports, resulting in approximately $30k in savings within 1 year. • Optimization of spend and performance drove business growth through improved conversions and targeted marketing efforts.● Established code review checks using GIT & coordinating internally to maintain engineering best practices resulting in high quality code. ● Employed statistical methods using A/B testing in advertising campaigns to uncover causal relationships through t-test, resulting in a 15% revenue increase leading to optimization of sales funnel.● Lead & monitored the ad hoc analysis initiatives for Website & Marketing Channel teams, using Tableau which resulted in a 20% increase in website conversion rates.● Partnered with the data science team, implemented regression models to optimize ad targeting strategies resulting in a 20% improvement in click-through rates across ads platforms (Google & Facebook).● Collaborated with data scientists to implement causal inference models for campaign measurement and optimization of a $1.2 million marketing budget across Facebook, Google & etc.● Designed and implemented experiment designs to measure the incrementality of marketing campaigns, utilizing causal inference techniques resulting in a 15% revenue increase.● Lead & monitored the ad hoc analysis initiatives for Website & Marketing Channel, using Tableau which resulted in a 20% increase in website conversion rates. Show less

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  InMobi

  Apr 2022 - May 2023

  Business/Product Analytics

  ● Spearheaded the development and launch of 10 app features, resulting in a 30% increase in user engagement within six months.● Collaborated with cross-functional teams to craft data-driven narratives around customer, resulting in a 20% improvement in marketing campaign targeting efficiency.● Led A/B testing initiatives that increased conversion rates by 10% and generated an additional $100,000 in revenue within a six-month period.● Worked on SQL to extract, manipulate, and analyze over 2 TB of client data from various sources, generating insights that led to a 12% improvement in CTR.● Managed Google Analytics (GA4) and Google Tag Manager to optimize website performance, resulting in a 18% increase in conversion rates over a two-month period.● Scaled the development of a dashboard in Tableau to 20+ members in sales team. This provided actionable insights on KPIs related to logistics & sales. Resulted in an 80% reduction in cash burn for the ecommerce unit.● Developed an automated schedule for retrieving data using app script reducing everyday manual efforts from 2 hours to 12 minutes for a team of 15, enabling more time for strategic work.● Managed and optimized data pipelines for sales and order data, improving pipeline performance by 25%.● Led the comprehensive integration of KPIs, like revenue, profit, tax, and cost of goods sold (COGS), for over 1000 drop shippers spanning 14 categories.● Developed scalable ETL pipelines to integrate ecommerce order data from multiple sources into a Snowflake data warehouse, enabling real-time sales analytics dashboard in Tableau.● Conducted comprehensive customer research by cold calling 80+ customers, implemented market analysis to inform product development strategies and enhance user experience.● Saved 60% of weekly/monthly/quarterly reporting time by developing reusable analytical toolkits with SQL and Tableau for 40+ team in logistics. Show less

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  Carlson Analytics Lab

  Jun 2023 - now

  Client: Largest mall of United States● Utilized Python and Pandas for data preprocessing and analysis to isolate loyalty customers, resulting in a streamlined dataset for targeted analysis.● Leveraged clustering algorithms to uncover distinct segments based on spending behavior, leading to actionable insights for personalized marketing strategies.● Employed Tableau for visualizing cluster results and identifying patterns in Insider spending habits, facilitating data-driven decision-making for the client.● Assessed the effectiveness of the Insider Loyalty program during the holiday season, enabling optimization of promotional efforts and maximizing ROI. Show less

  • Analytics Consultant

    Jan 2024 - now

  • Data Analyst

    Aug 2023 - Dec 2023

  • Data Analyst

    Jun 2023 - Aug 2023
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  Cognitiv

  Jun 2024 - now

  Data Science Analyst

  • Improved benchmark by 30% by developing and implementing real-time dashboards, directly supporting the optimization of $1M+ in Paid Media investments.• Managed and optimized campaigns using DSPs, SSPs, and Ad Exchanges, improving media performance by 30%.• Lead the analysis of multi-channel data, resulting in a 20% increase in conversions and a 15% reduction in cost per conversionthrough strategic optimizations.• Developed data pipelines to support internal attribution models and measure incrementality, enabling 25% faster identification ofhigh-performing media channels.• Led ad marketplace management by analyzing multi-channel data, resulting in a 15% reduction in cost per conversion for one of the biggest cruise company. Show less