Andrew Edward

Experience

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  Camp Festival

  Dec 2017 - Dec 2017

  Programming Instructor

  - Developed a two-week curriculum for teaching the basics of Python for children- Taught basics of Python programming language to around 20 children aged between 10-15 years old for the duration of two weeks

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  Carnegie Mellon University in Qatar

  Jul 2018 - Apr 2020

  - Assist with social media strategy and management (Facebook, Twitter, Instagram, YouTube, LinkedIn)- Analyze data and adjust strategy based on the social media platform needs- Film and photograph events on campus to provide impactful coverage online- Help in translation projects (English to Arabic and vice versa) as well as Arabic and English proofreading- Manage Photo Libraries - Create flyers for events and manage digital signage- Help coordinate events- Update the alumni and branded items databases Show less

  • 67-272 Course Assistant

    Jan 2020 - Apr 2020

  • Communications Assistant

    Aug 2018 - Apr 2020

  • EDGE Program Course Assistant

    Jul 2018 - Jul 2018
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  IGEM Competition

  Apr 2019 - Nov 2019

  Lead Front End Developer

  - Represented CMU-Q at the International Genetically Engineered Machine (iGEM) conference 2019.- Won the bronze medal in Boston, U.S.A. for our project: CASPRE.- Developed a responsive web application and wiki using JavaScript, HTML and CSS to act as aninformation hub for all information about the project for the judges.

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  Siemens

  Jun 2019 - Aug 2019

  Communications Intern

  - Created, designed, and edited content with tools such as Photoshop, Illustrator and InDesign to create digital & printable branding material for Siemens’s internal and external events including backdrops, pylons, brochures, advertisements.- Led an office re-branding project to increase awareness between employees about the company's new structure.- Assisted in creating editorial content for PR & Social Media.- Helped in executing and taking pictures of company-wide events internally and externally. Show less

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  CarnegieApps

  Aug 2019 - May 2020

  Club President

  - Led a team of 8 students to host the biggest student-run hackathon in Qatar and the region. [CarnegieApps Hackathon 2020]- CarnegieApps Hackathon is a competition where students from all universities in Qatar come to code an application in 24 hours.- Hosted the biggest Hackathon in CMU-Q’s history, with a record of 76 participants and managed more than 100 attendees in total from incubators in Doha.- Created, designed & executed a full-fledged online marketing campaign for the competition with the aim to grow brand awareness at the center of it. Show less

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  Qatar Railways Company (Qatar Rail)

  Jan 2020 - Apr 2020

  Technical Consultant

  - Led a team of four student-consultants to develop a responsive web-application using ReactJS, NodeJS and MySQL for Qatar Rail company. The solution helps Qatar Rail in managing handing new promotions to customers attending events around Doha and commuting to those events using the metro.- The application is responsible for scanning & verifying the validity of QR codes & barcodes on events tickets that Qatar Rail intends to distribute promotions for.- It also includes a dashboard that empowers the management with access to valuable analytics about peak times, rush hours and traffic over stations for specific events. Show less

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  MonkiBox

  Jun 2020 - Jul 2020

  Digital Marketing and UX Design Intern

  - Drove a full user-centred design lifecycle, from conceptualization through final visual design.- Conducted primary and secondary research with the team to develop recommendations for UX best practices.- Analyzed & interpreted user feedback to understand customer pain points and provided recommendations to design decisions based on that feedback.- Designed low to high-fidelity mock-ups and built prototypes to assist in product development and user research using Adobe XD & Figma. [Sketches, Storyboards, Sitemaps, Wireframes]- Performed extensive keywords research and recommended edits to website copy and content based on it.- Conducted a technical audit, analysis, and implementation of technical recommendations to help increase website page speed, uncover and remedy web crawling issues, optimize JavaScript rendering, and increase mobile-friendliness. Show less

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  Carnegie Mellon University in Qatar

  Jun 2020 - Aug 2020

  Head Orientation Counselor: Marketing

  - Worked as part of a team of six student-leaders to create, design and organize the transition of 120+ first-year students into the CMU-Q community through team building activities, information sessions, etc.- Revamped the whole orientation experience to be suitable for an online medium while at the same time preserving its essence and fun aspects.- Recruited and managed a team of 6 creative Orientation Media Counselors to execute social media campaigns and the creation of digital content.- Created a full social media marketing plan & strategy to provide coverage for all orientation events on different platforms.- Designed the branding and appropriate digital identity for Orientation 2020 that reflects this year's theme and objective.- Jump-started "Life at CMU-Q" social media account on Instagram, highlighting what it looks like to be a student at CMU-Q. Show less

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  Snoonu

  Jun 2021 - now

  - Spearheaded fixing and streamlining of the digital marketing & product analytics data pipeline.- Managed the integration and instrumentation of data & events to AppsFlyer (Install Attribution), Amplitude (Product Analytics).- Handled the migration of data & instrumentation of events to a CRM system (Braze).- Created full-fledged dashboards & visualizations using Tableau to assist stakeholders in making data-driven decisions.- Created requirements for product features proposed by the Marketing & Acquisition teams.- Created strategies and automated funnels for acquisition and retargeting of new users to increase conversion.- Analyzed user journeys, behaviour & created recommendations to improve conversion from different entry points on the app.- Maintained strategy and implementation of owned channels & In-app retargeting (Push Notifications, In-app Messages, SMS Messages).- Led the creation & mapping of a full zonal analysis using geojson to optimize communication.- Identified gaps in reporting and historical trackability of performance & proposed solutions to effectively optimize it.- Worked closely with product, design & tech teams to implement strategies to increaseacquisition & retention. Show less

  • Product Marketing Manager

    Feb 2024 - now

  • Product Marketing Lead

    Oct 2022 - Feb 2024

  • Digital Marketing Data Analyst

    Aug 2021 - Oct 2022

  • User Researcher

    Jun 2021 - Aug 2021