Pia Schuster

Experience

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  The University of Auckland

  Mar 2015 - Mar 2018

  Marketing 201 - Class RepresentativeMarketing 305 - Class RepresentativeMarketing 301 - Class Representative

  • Undergraduate Research Assistant

    Nov 2016 - Mar 2018

  • Student

    Mar 2015 - Feb 2018
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  Stirling Sports Limited

  Aug 2016 - Oct 2016

  Retail Assistant
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  Sidekicker

  Sept 2016 - Mar 2018

  Events Management, Promotional and Hospitality Staff
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  Maxava

  Nov 2016 - Jan 2017

  Marketing Intern
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  Les Mills International

  Feb 2017 - Dec 2017

  Digital Marketing Intern
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  Dentsu Aotearoa

  Dec 2017 - Jun 2019

  Roles and responsibilities: As a junior media specialist, I was a trusted liaison between clients and agency, well versed in coordinating the briefing, production and dispatch of media campaigns. I was also tasked with preparing multi-channel media schedules across a wide range of clients including L’Oreal, Holden, & Metlifecare. Creating and presenting post-analysis documents to clients, showcasing data analysis, insights, and key learnings for future campaigns. Roles and responsibilities: As a junior SEO specialist, I managed my clients’ search engine SEO strategies, providing recommendations on how to improve their websites from both an organic search performance and UX perspective through strategic content creation across a diverse range of clients including The Warehouse, Noel Leeming, Farmers, Auckland Tourism, Les Mills International, Sovereign, Tower, and Holden.

  • Business Coordinator

    Nov 2018 - Jun 2019

  • Search Engine Optimization Executive

    Dec 2017 - Oct 2018
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  The University of Auckland

  Jun 2019 - Jul 2021

  Marketing and Communications Adviser

  Roles and responsibilites:Spearheading marketing campaigns to promote the University of Auckland brand across various external and owned media channels, collaborating closely with creative and media agencies.Managing relationships between agencies and portfolio stakeholders to ensure the delivery of high-quality outcomes. Creating comprehensive briefs for agencies and external suppliers.Directing and supervising photo and video shoots, ensuring adherence to brand guidelines and prioritising student welfare.Leading digital campaigns for the accommodation team, providing expert guidance on Google Ads and Facebook campaigns. Creating digital reports using Google Analytics and conducting training sessions on Google Analytics for team members.Strengthening project management skills and fostering strong relationships with stakeholders, while also advancing people-management abilities. Show less

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  Work Communications

  Jul 2021 - Oct 2022

  Account Manager

  Roles and responsibilities: Cultivating strong client relationships, becoming the trusted point of contact and effectively liaising with partner agencies and suppliers on their behalf.Managing multiple stakeholders, including clients, internal colleagues, and external suppliers/contractors, throughout the briefing and production process. Ensuring ongoing open communication in all directions.Developing in-depth expertise in clients' businesses and served as a brand champion, ensuring alignment of all projects and campaigns with their strategy and values.Creating, negotiating, and obtaining sign-off on proposals. Ensuring projects were delivered within budget while maintaining transparent communication with clients throughout the process.Overseeing management of client social media accounts, collaborating with the creative team to produce content that aligned with their strategic goals.Handling a diverse client portfolio, including Griffin’s, Zeagold Foods, Heritage Lifecare, AS Wilcox & Sons Ltd, Rothbury Insurance Brokers, and Bayleys Real Estate. Show less

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  TRACK Aotearoa NZ

  Oct 2022 - Jul 2023

  Senior Business Manager

  Roles and responsibilities: Fostering strong relationships with clients, stakeholders, and internal teams, serving as a trusted liaison to ensure effective communication and alignment of objectives. Excelling in managing client expectations, resolving conflicts, and establishing enduring partnerships built on trust and shared success.Delivering outstanding results for clients' businesses through digital-led creative campaigns, ensuring alignment with their business objectives and brand strategy.Leading and mentoring a high-performing team, fostering professional growth and creating a collaborative work environment.Overseeing the financial aspects of each client engagement, including scoping and approving estimates, agency revenue forecasting, as well as identifying and pursuing new business opportunities.Managing a diverse client portfolio including McDonald's New Zealand, ANZ (Australia and New Zealand Banking Group), and Latitude Financial Services. Show less

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  Boys + Girls

  Oct 2023 - Oct 2024

  • Account Director

    Dec 2023 - Oct 2024

  • Senior Account Manager

    Oct 2023 - Dec 2023
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  Forsman & Bodenfors Dublin

  Oct 2024 - now

  Client Director