
Mathini Masuku, PGDip, CLMP
Trainee Store Manager

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About me
Loyalty Program | CRM | Customer Service | Operations | Sales Manager | Account Management | Data Analysis
Education

Hope High School
-
Management College of Southern Africa
2017 - 2018PostGraduate Diploma in Business Management Business Administration and Management, General
University of KwaZulu-Natal / University of Natal
2002 - 2004Bachelor of Commerce (B.Com.) Bisiness Management and Markerting and Economics
Experience

Edcon
Mar 2006 - Jan 2007Trainee Store ManagerI was responsible for 4 departments, my duties were to ensure stock is marchandised according to Edcon merchandising standards. Ensure that there was always an assistant on the floor to assist clients. Analyse sales reports for each department, identify products that were not doing well, come up with strategies to improve sales of that particular product.

South African Breweries
Apr 2007 - Feb 2012Account ManagerDuties:• Maximise sales volume and market share.• Implement national/regional promotions in relation to the segmented channel management process. • Achieve pre-determined sales/brands and market share targets.• Influence liquor retail pricing within segments. • Maintain stock levels within segments. • Develop sound business relationships. • Maintain customer call rate as per SAB tailored service packages sector.• Conduct regular account reviews. • Provide merchandising support. • Handle Customer and Consumer complaints and queries. • Manage product quality in relation to SAB quality standards. Show less

Capitec Bank
Feb 2012 - May 2014Sales ManagerDuties:• Promoted Capitec Bank’s brand.• Generated new leads for the business.• Conducted a sales territory market potential study to identify new potential clients. • Cold call as appropriate within my geographic area to ensure a robust pipeline of opportunities. • Identified potential clients, and the decision makers within the client organization.• Researched and build relationships with new clients.• Set up meetings between client decision makers and company’s practice leaders/Principals.• Worked with team to develop proposals that speaks to the client’s needs, concerns, and objectives.• Handled objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.• Assisted in development and implemented marketing plans. Show less

Liberty
Nov 2014 - Feb 2016Financial AdvisorManages the day to day delivery of the slots or tables floor operation and team.• Ensuring all operational efforts achieve the organizational strategies and objectives.• Maximising customer satisfaction.• Managing the shifts.• Responsible for financial control.• Authorise spend in line with budget.• Responsible for relationship management. • Ensures that guests are treated with courtesy and respect always.• Staff training on promotions (including promotion information, functions, facilities etc.)• Implement marketing and promotions. • Manage interdepartmental relations.• People management and development. Show less

Sun International
Aug 2022 - now• Manages the day to day delivery of the slots or tables floor operation and team.• Ensuring all operational efforts achieve the organizational strategies and objectives.• Maximising customer satisfaction.• Managing the shifts.• Responsible for financial control.• Authorise spend in line with budget.• Responsible for relationship management. • Ensures that guests are treated with courtesy and respect always.• Staff training on promotions (including promotion information, functions, facilities etc.)• Implement marketing and promotions. • Manage interdepartmental relations.• People management and development. Show less Responsible for customer journey from they sign up on the MVG program, to growing the customer play to retention and acquire customers that have not played in 3 months through lapsed accounts. Deliver CRM and direct marketing campaigns or promotions.Analyse and interpret data to determine customer trends, make recommendations, address gaps and explore opportunities. Allocate recourses for the delivery of CRM and direct marketing campaigns and ensure seamless execution of the campaign. Compile concept document for campaign or promotions. Conduct postmortems for all promotions and CRM initiatives. Manage customer loyalty programme. Communicate and ensure that all employees are proficient in the details of the MVG loyalty programme and benefits. Monitor and audit the data hygiene in the Bally EGS system. Organise and attend MVG Events. Manage budget. Monitor guest's complaints from when the complaint is logged until is it resolved. Deal with escalated customer issues or delays and update the system with regards to the resolution of complaints, queries and requests. Stakeholder relationship management and people management. Show less
Gaming Floor Manager - Slots
Mar 2016 - nowLoyalty Program and Customer Service Manager
Aug 2022 - now
Licenses & Certifications

Enterprise Risk Management Training for Managers
Compliance OnlineJul 2024
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