Rishabh Bansal

Rishabh Bansal

Digital Marketing Manager

Followers of Rishabh Bansal669 followers
location of Rishabh BansalChandigarh, Chandigarh, India

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  • Timeline

  • About me

    Manager (Digital Marketing) at CHANDIGARH UNIVERSITY

  • Education

    • Shishu Niketan School, Chandigarh

      2006 - 2008
      Physics
    • Punjab Technical University

      2008 - 2012
      Bachelor of Technology (B.Tech.) Computer Science
    • Panjab University

      2013 - 2015
      Master of Business Administration (M.B.A.) Computer and Information Sciences and Support Services

      Activities and Societies: Masters of Business Administration in IT and Telecom

  • Experience

    • SofSter

      Jun 2015 - Dec 2016
      Digital Marketing Manager

      - Formulate strategies to strengthen brand presence online.- Build Traffic Generation, User Engagement, and ​Conversion rate optimization​ techniques.- Negotiated, struck collaboration deals with third parties to make strengthen brand name.- Measured campaign results and ROI. Tools used: Google Analytics, Google Data Studio.- Implemented Email Marketing automation workflow and send regular email campaigns. Tools used: SugarCRM, Zurmo CRM, Mailjet, Mailchimp, Sendgrid.- Applied A/B testing techniques to increase ​open rate ​ and ​click thru rate.- Responsible for Social media scheduling and ORM. Tools used: Hootsuite, buffer, co-promote TweetDeck, Quuu.- Formulated Content creation​, content marketing​ strategies to boost website traffic and build loyal readers. Show less

    • Impinge Solutions

      Mar 2017 - Mar 2020
      SEO Executive

      - Responsible for handling client projects.- Responsible for imparting training to Digital Marketing interns.- Handled PPC Campaigns, Facebook Adverts, Twitter Ads for client projects- Responsible for continuously monitoring of client's Facebook Ad campaigns, editing to bring down CPPE, CPC - Designed Email Marketing strategy, done AB testing and sent cold emails.- Build Content Marketing strategy and research for topics.- Implemented social Media marketing strategy that resulted in boosting conversion rate on the website. Show less

    • CHANDIGARH UNIVERSITY

      Mar 2020 - now
      Manager (Digital Marketing)
  • Licenses & Certifications