Rishabh Bansal

Experience

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  SofSter

  Jun 2015 - Dec 2016

  Digital Marketing Manager

  - Formulate strategies to strengthen brand presence online.- Build Traffic Generation, User Engagement, and ​Conversion rate optimization​ techniques.- Negotiated, struck collaboration deals with third parties to make strengthen brand name.- Measured campaign results and ROI. Tools used: Google Analytics, Google Data Studio.- Implemented Email Marketing automation workflow and send regular email campaigns. Tools used: SugarCRM, Zurmo CRM, Mailjet, Mailchimp, Sendgrid.- Applied A/B testing techniques to increase ​open rate ​ and ​click thru rate.- Responsible for Social media scheduling and ORM. Tools used: Hootsuite, buffer, co-promote TweetDeck, Quuu.- Formulated Content creation​, content marketing​ strategies to boost website traffic and build loyal readers. Show less

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  Impinge Solutions

  Mar 2017 - Mar 2020

  SEO Executive

  - Responsible for handling client projects.- Responsible for imparting training to Digital Marketing interns.- Handled PPC Campaigns, Facebook Adverts, Twitter Ads for client projects- Responsible for continuously monitoring of client's Facebook Ad campaigns, editing to bring down CPPE, CPC - Designed Email Marketing strategy, done AB testing and sent cold emails.- Build Content Marketing strategy and research for topics.- Implemented social Media marketing strategy that resulted in boosting conversion rate on the website. Show less

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  CHANDIGARH UNIVERSITY

  Mar 2020 - now

  Manager (Digital Marketing)