Seraphine L.

Experience

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  SP Setia

  Oct 2007 - May 2008

  Exec, Sales & Marketing

  • Managed and executed Sales & Marketing initiatives, specializing in legal contract vetting, event coordination, and targeted cold calling.• Supported strategic communication efforts with a specialized focus on thematic landscaping and creating living oases. Enhanced property eco-landscapes, elevating brand recognition in Malaysia.• Consistently surpassed sales targets through expert support in sales strategies, demonstrating proficiency in legal contract oversight and event coordination. Show less

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  Genting Malaysia Berhad

  Oct 2009 - May 2012

  Exec, Promotion & Entertainments

  • Established key partnerships with FMCG companies, airlines, telcos, and beverage companies, driving strategic promotional campaigns. Conducted thorough post-campaign analyses.• Skilled in sponsorship activation, negotiations, partner account servicing, and brand management. Adept at event planning, coordination, and execution for impactful brand marketing.• Successfully organized and executed a series of high-profile concerts and events, showcasing impeccable event management and coordination skills. Show less

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  LEGOLAND Malaysia Resort

  Jun 2012 - Feb 2014

  Senior Exec, Strategic Partnership & Promotions

  • Spearheaded the opening of LEGOLAND Malaysia Resort (including theme park, water park, & hotel), concurrently developing a regional brand strategy, achieving global recognition and identity.• Established and managed partnerships, implementing strategic promotional campaigns with a focus on FMCG partners. Conducted thorough post-campaign analyses.• Led brand marketing efforts, integrating partners and optimizing brand positioning. Specialized in sponsorship activation, integrated, and experiential marketing Show less

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  UPM Raflatac

  Feb 2014 - Apr 2015

  Senior Specialist, Marketing Communications, SEA

  • Drove brand expansion and market outreach in SEA (MY, SG, TH, PH,ID, VN) regions through successful trade shows and events. Led comprehensive marketing strategies and executed impactful campaigns.• Initiated and executed a global digital TV project, demonstrating initiative and achieving worldwide success within the group.• Managed all aspects of marketing, including events, branding, product marketing, creative development, communications, and digital marketing, with a focus on SEA regions. Show less

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  Sand & Sandals Desaru Beach Resort & Spa

  Nov 2016 - Apr 2018

  Senior Manager, Marketing Communications

  • Pioneered the opening team, successfully rebranded Sand & Sandals Desaru Beach Resort and Spa. Developed a comprehensive brand strategy, including positioning and identity.• Expanded market reach through innovative conceptualization, combining traditional and new media for a strong brand identity. Fostered media relationships to improve company visibility.• Strategically planned the marketing communication roadmap, ensuring effective strategies for the brand. Managed and monitored budgets, achieving successful marketing outcomes. Led a team of two in executing marketing initiatives. Show less

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  G72 Management Advisory

  Apr 2018 - Oct 2022

  Managing Partner

  • Strategic content development, business proposal creation, and comprehensive brand profiling expertise.• Specialized in brand consultation and marketing strategy for impactful business growth and development.

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  IRadar

  Oct 2022 - Sept 2023

  Head of Marketing

  • Led integrated marketing efforts for the company group entities, iSense (Smart Factory), GoTani (Smart Farming), and GoEnvi (Smart Environment), uniting brand presence and strategy.• Drove brand awareness, profitability, and substantial lead generation, achieving significant revenue impact.

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  ITani

  Dec 2023 - now

  Co-founder & CCO (Chief Commercial Officer)