Parisa Soleimani

Experience

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  Yektanet

  May 2017 - Jan 2020

  Yektanet is the largest digital marketing platform in Iran that offers a wide range of services in digital marketing such as native ads.- Decreased unrelated support tickets 30% by improving online ticketing workflows through customer research and benchmarking.- Designed and launched a CRM system for 4K+ publishers by collaborating with the sales team.- Reduced ad position generation time 75% by developing online solutions.- Streamlined contract process cutting registration time from 15 to 7 days by making the registration process online. Show less

  • Product Manager

    Jan 2018 - Jan 2020

  • Associate Product Manager

    May 2017 - Jan 2018
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  Snappfood

  Feb 2020 - Feb 2024

  - Managed full lifecycle of customer journey services including cart, checkout, payments, ETA, order tracking, and order reviews for 300K+ daily orders in mobile and web applications.- Developed product strategy, OKRs, roadmaps, and PRDs through collaboration with stakeholders and executives.- Partnered cross-functionally with logistics, operations, and tech to formulate and test hypotheses to improve revenue, engagement, and satisfaction.- Mentored 2 Associate Product Managers (APMs) in developing data-driven products, leading to improved business metrics and KPIs.- Lowered changed order support calls 55% by building online self-service order changes based on user research.- Improved ETA accuracy 30% through data analysis, algorithm optimization, and A/B testing.- Increased checkout page conversion rate by 5% through user research-driven redesign of page structure. Show less - Led a squad of engineers, designers, and QA, utilizing the Scrum framework to manage sprints and backlog prioritizing to deliver data-driven roadmaps to improve business metrics and KPIs throughout the product development lifecycle.- Reduced delay reports 35% by enhancing order states, biker tracking, and implementing a new delay compensation plan.- Analyzed order and payment data to implement DeltaSettlement, resulting in a 40% reduction in cost caused by conflicts.- Redesigned rate and review flow based on user research and benchmarking resulting in 60% increase rate and 25% review submission Show less

  • Lead Product Manager

    Jun 2023 - Feb 2024

  • Senior Product Manager

    Oct 2021 - Oct 2023

  • Product Manager

    Feb 2020 - Oct 2021
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  Sotoon

  Feb 2024 - now

  Lead Product Manager

  Sotoon is a privately held company delivering advanced Cloud services. Leveraging cutting-edge technologies, Sotoon provides enterprise-grade solutions to B2B clients in Iran.- Lead the PaaS tribe, overseeing cross-functional teams in cloud services- Conduct comprehensive market and product discovery for various cloud services- Spearhead investigation into new service lines, including DevOps as a Service- Establish and improve product development processes, including PRD writing and technical interviews- Mentor product managers, set OKRs, and facilitate cross-team collaboration Show less