
Jan-Philipp Bartz

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About me
Senior Consultant YouGov Shopper Intelligence
Education

Friedrich-Alexander-Universität Erlangen-Nürnberg
2009 - 2011Master of Science Marketing Research
Experience

GfK - a NielsenIQ Company
Mar 2012 - Sept 2017Consultation and development of clients in the FMCG environment (esp. within the hot drinks category), extracting actionable shopper insights from panel data and presenting results to clients. Analysis and interpretation of panel data | Giving presentations to clients | Consulting in the FMCG environment (hot drinks)
Senior Manager - Bereich Shopper
Jan 2016 - Sept 2017Manager - Bereich Shopper
Jan 2014 - Dec 2015Junior Marketing Consultant - Consumer Panels
Mar 2012 - Dec 2013

REWE Group
Oct 2017 - Dec 2018Senior Manager Projekte Shopper MarketingConsultation of internal clients within the shopper marketing school of thought. Provision of insights and arguments for the joint business plannings process with manufacturers. Training of REWE colleagues - in cooperation with GS1 - in the course „Zertifizierter ECR D-A-CH Category Manager“

MARKENDIENST
Jan 2019 - Mar 2019Project Manager and Consultant
GfK - a NielsenIQ Company
Apr 2019 - Jun 2023Senior Manager Consumer Panels & ServicesAccount management of multinational manufacturers and retail clients in the FMCG space.Execution of projects that identify insights and recommendations based on consumer shopping behaviour. Supporting clients in the category management process.Accredited Trainer for internal training "Consultative Selling Skills".

YouGov
Jul 2023 - nowSenior ConsultantAccount management of retail clients in the FMCG space.Execution of projects that identify insights and recommendations based on consumer shopping behaviour.
Licenses & Certifications
- View certificate

GfK Accredited Trainer Program
GfKJan 2023 
Zertifizierter ECR D-A-CH Category Manager (sehr gut)
GS1 Germany GmbH
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