Marc L.

Experience

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  RECREATION URBAINE

  Feb 2007 - Jun 2007

  Assistant Engineer

  Engineering and study of urban board sports and skating. Carried out expansion and study of the installation of skate parks, race tracks and a mobile sport village. Project owner (MOE) for the city of Rennes. Elaborated market research for rehabilitation of the area. Organized the functional planning of the sports equipment. Also, assisted the city of Rennes in selecting the best project from the ideas and proposals made by the product owners (MOA). Created 3D planning, within regulation norms of the roller skating federation and of the Mop law . Show less

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  TACT

  Sept 2007 - Jan 2008

  Promotion

  University project, we created a communication agency around an innovative web site, external communication with project partners. Development of the project together with economic professionals. Management of both internal and external communications of the agency, office animation, brainstorming to define the business direction of the agency. Developed communication products, web site, buzz marketing, movies, events, photography and graphic design, etc.

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  Les Arcs Bourg-Saint-Maurice Tourisme

  Dec 2008 - Apr 2009

  Event's technician

  Assisted in the event and conference management at the Arcs "Paradiski" resort. Managed the cultural events on the resort, promoted the local resort for the tourism, organized video conferences, musical groups, and the temporary ice arena. Worked as a photographer, infographic, movies and marketing representative relating to future publicity of the resort.

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  Isere Provincial Govern

  Mar 2009 - Jul 2009

  Project manager

  Designed a web manual for the provincial Geographic information system, and proposed a new digital tools for Internet user. Created the SIG web model, Ux design.

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  VANOC

  Jan 2010 - Feb 2010

  Venue, Parking and permit supervisor

  Managed the parking and permit control operations on the site for the Olympics and Paralympics. In charge of 5 persons. Submitted an in-depth report to the venue-parking manager.

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  SAVOIE MONT BLANC TOURISME

  Jul 2012 - Jun 2013

  Digital Project Collaborator

  Developed B2B engagement of the brand strategy and defined the digital marketing content to support Alps stakeholders. Lead project management with agency, budgeting, design and coordination of the B2B content marketing.Edit the CRM and email marketingManage the platform of registration and management of the schedulesof the B2B event, the first annual meeting of the Tourism Officies Savoie and Haute-Savoie (100 persons)

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  La Rosière Tourisme

  Oct 2013 - Mar 2016

  Digital Project Manager

  Planned, conceptualized and delivered effective digital marketing of the ski resort. In charge of the content : web content, emails marketing, social media content, appli, digital display, SEO, SEA, SEM and SMO. Created and managed the public procurement, web site and ecommerce platform. Supervised agencies. UX, user centric design, website development, ecommerce, content management (CMS) and migration, paid search-SEO/SEM, social media advertising, marketing, emailing, roadmap management, deployment rollout. Increased sales by 29% turnover in 1 year period. Show less

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  Aix les Bains Riviera des Alpes

  May 2016 - Jan 2017

  Social média Manager

  Expanded the social branding for the new marque «Aix les Bains Riviera des Alpes» and initiated the new inbound marketing strategy (ranked 3rd in 2016). Enhanced the paid search-SEO/SEM, social media advertising, content marketing, email marketing/CRM. Managed outsourced agency. Participated in the website redesign, Ux design, automation and content strategy.

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  Asdoria

  Sept 2019 - Dec 2022

  Supporting companies in their digitalization projects with daily tasks including: marketing study, technical study, and deployment of a high-performance ecosystem to improve their business.- Writing specifications, commercial proposals, and functional documents.- Technical sales, simplifying and defining needs, and cost estimation.- Business analysis, conducting sector studies to address the economic challenges of companies.- Leading client meetings and validating UX design objectives.- Implementing web marketing action plans and programming content strategies.- Coordinating the digital technical team (Web, DATA, API), conducting creative debriefings with the art director, and overseeing production with the technical team (Sylius, Prestashop, Wordpress, etc.).- Configuring third-party tools and functional specifications for clients: Data flows between ERP, PIM, CRM, Shopping Feed, and various logistics solutions. Show less Digital transformation and creation of B2B E-catalogs Creation of an E-catalog ecosystem for all subsidiaries.- Organizing, writing, and leading project committees- Coordinating the team and leading meetings- Leading UX meetings- Implementing the DataModel with PIM Afineo- Organizing data exchanges between PIM and E-Catalog- Project and external stakeholder planning- Leading technical design workshops- Monitoring workload and schedule- Managing internal and client testing Show less

  • Projects and Marketing Digitale Manager

    Jun 2017 - Dec 2022

  • Tivoly - Project Manager

    Sept 2019 - Sept 2021
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  Smile

  Jan 2024 - now

  Responsible for Smile’s commitments to clients.- Client support: Strategic and operational advice on all project phases- Project/Product team management: Leading project/product teams (1 to 10 people) and coordinating various project stakeholders- Documentation: Writing functional documentation and functional testing- Nearshore resource management: Managing nearshore resources (international environment)- Optimization and governance: Optimizing, governing, and tracking tickets, making the backlog visible- Performance tracking: Monitoring production performance and profitability- Business development: Participating in pre-sales (build, TMA, etc.) Show less In the context of migrating the 4 main strategic sites and the school’s CRM into the Salesforce Core Model of Galileo Global Education (GGE).Missions:- Coordination of various project stakeholders (business key users and Marketing, consultants from various IT service companies, and the GGE group).- Leading Gap analysis workshops (site, CRM), customer journey mapping, and roadmap development.- Writing the DRUPAL backlog and estimating for process “agilization”.- Coordination with the Build team Show less

  • Engagement Manager

    Jan 2023 - now

  • SOMFY - IT Project Manager (Extrenal)

    Apr 2024 - Dec 2024

  • EMLYON - Product Manager (External)

    Jan 2024 - Mar 2024