Lakshya Ankit Pratap Singh

Experience

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  NomNom Technologies

  Apr 2015 - Feb 2016

  Backend Developer Intern

  -Write well designed, testable, efficient code by using best software development practices-Create website layout/user interface by using standard HTML/CSS practices-Integrate data from various back-end services and databases-Gather and refine specifications and requirements based on technical needs-Create and maintain software documentation-Be responsibile for maintaining, expanding, and scaling our site-Stay plugged into emerging technologies/industry trends and apply them into operations and activities-Cooperate with web designers to match visual design intent Show less

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  SpotDraft

  Mar 2018 - Oct 2018

  Business Developer

  Generated a strong sales pipeline worth $4Mil from Enterprise Clients (WIPRO, ABB, Fidelity) throughproduct marketing strategies, consumer research, market research, competitive research, clientengagement, sales partnerships, negotiations, and closures.Analyzed successful post-sales deliverables through Google Analytics, Heap, Hotjar and used Intercomfor better client servicing for ongoing product development updates and POCs to clients.

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  AdPushup

  Oct 2018 - Jan 2022

  Designed workflows and processes for smooth onboarding, retention, and upscaling of managed Publishers (solution mapping for new onboarding, technical resolution support desk in Hubspot, client communication protocols, and brand positioning via standard templates, Demand Partner integration approvals pipeline).By establishing 5 weeks (industry, organisation, product & technology) training workshops and retention, upscaling, help desk, cross-team function, and incentivization, I trained and supported an ad operations team of 12 which thus contributed to a big piece of the gross income.I participated in setting up monitoring mechanisms for existing clients in order to ensure retention, upscaling, and technical remedies. Show less Onboarded and managed 50+ Tier-1 publishers (Zeenews, ABP News, SPIN, Collegedunia, Geeksforgeeks, FirstCry, WealthGrowthWisdom, IndiaMART, Allevents, RentDigs, TrackittIAA, Photopea, etc.) by successful solution mapping and solution integration achieving 74%the success rate for an initial period of 60 days of onboarded accounts.Managed and Retained 53% of the Total Revenue with 27.5% MOM growth directly, bymaintaining Churn rates less than ~6% annually through smooth integration, analysis, optimization,demand negotiations, and integrations for all together 100+ publishers.Added 11% new revenue to the yearly target directly through adding/upscaling new revenue sourcesfrom the existing books by doing account-based - query resolution, solution mapping, new productimplementation, demand integrations, revenue optimization through Header Bidding using customPrebid, DSPs, Google Ad Exchange, Adsense, Analytics, and Ad Manager.Negotiated and Contracted 5 Demand Partners( Amazon, Teads, AdYouLike, Kargo, Yieldmo) forclient-side/server-side header bidding and open bidding through GAM.Identified client pain points and helped in the development of technical solutions such as AP Lite, AP Pnp, Header Bidding analytics reporting for enterprise clients. Show less Negotiated and Acquired 30+ small and medium-size publishers from LATAM, EMEA, APAC, worthbusiness of $293K MRR through outbound and s-marketing strategies, understand client businessgoals, pre-sales, tailored product demo, revenue forecast, and projection report by working on closuresof opportunities generated by the inbound channel supplementing the pipeline by completing lead-generating activities including cold calls, emails, and social touches.Documented Adtech and Product explaining guides and roadmap for better onboarding of team andthe smooth functioning of the initial acquisition function and usage of Zoho CRM. Show less

  • Manager, Customer Success

    Nov 2020 - Jan 2022

  • Sr. Ad Ops Evangelist

    May 2019 - Oct 2020

  • Product Evangelist

    Oct 2018 - Apr 2019
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  GeeksforGeeks

  Jan 2022 - Jun 2022

  Ad Tech Solutions Architect

  Handled Project management of development of Prebid monetization engine for the web content of www.geeksforgeeks.org.Negotiated partnerships with all major open bidding and prebid SSPs/DSPs to get them integrated to the prebid wrapper.Contributed to development of refresh technology for prebid and GAM re-auctions.Contributed to development of in-house analytics and dashboard.Collaborated with brands like Paytm, Razorpay, Naukri.com for performance and branding campaigns. Show less

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  Insticator

  Apr 2022 - Jul 2022

  Manager - Technical Account Management
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  MonetizeMore

  Jul 2022 - Aug 2023

  Director - Ads Operations & Customer Success

  Handled team of 9 for web display and video publisher monetization by ensuring client onboarding, product implementation and revenue generation which created multiple processes and ~12% revenue for the company.Worked with team of 5 developers for App monetization SDK development by doing product analysis for them to efficiently develop the product in 8 months for implementation of it on 3 publishers.Handled App monetization revenue flow from hyper casual gaming publishers coming through Applovin, Iron Source, Unity, Smaato, Ad Mob.Lead team of 3 solutions architects who handled the response to any publisher and product related SOS situations/issues. Created documentation around various topics including product implementation, process guidelines, tools usage documentation, marketing contents of ad tech.Contributed in major sales acquisition for the company by assisting sales through technical Ads support such as IndiaMart, Jagran, IEC Games, Homa Games, Unico Studios, Hindustan Times, etc.Created 3 successful product roadmaps in span of 13 months - Core web vitals monitoring tool, web prebid multiformat(display, video and native) and app monetization SDK. Show less

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  TMB (Trusted Media Brands)

  Nov 2023 - Mar 2024

  Manager, Yield Analytics

  - Ad Yield Analysis for TOH, FHM, RD- Analysis of datapoints to derive actionable inputs for ad integration - Board meeting presentation - Executive summaries - Team collaboration through insights and observational reports- New revenue identification - Revenue optimization and maximization

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  Stealth Startup

  Apr 2024 - now

  Co-Founder and CEO

  Building betterment for the ads ecosystem in stealth mode.