
Jaydesh Marathe
Assistant Visual Merchandiser

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About me
Senior Manager - Marketing & Visual Merchandising. Marketing & Communication l Lead VM l Strategy l Brand Marketing l NSO l Training and Development l Recruitment. Ex-Landmark Group, M&S, Gini Jony, Tommy Hilfiger.
Education

INIFD Institute
2014 - 2015Visual Merchandising & Fashion Illustration. Fashion Merchandising AVisual Merchandising Skills & Expertise. ( Features, Benefits, Impact, etc.)Product Shoot, Fashion Merchandising, Product Presentation.Co ordinations, Outfit Building, Mannequin Styling, Sourcing, Merchandising.Creating large Windows Dressing, Event zones, Mannequin Clusters etc.Fabric Knowledge, Props sourcing, Creating Themes Season to Season.Window Adaptation etc.

Clara's College
2007 - 2010Bachelor of Commerce (BCom) Book Keeping and Business CommunicationI took Bachelor Degree in Commerce Stream

K.K.Rajpopat High School
2004 - 2005S.S.C..webp)
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2021 - 2023Master of Business Administration - MBA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Experience

Tommy Hilfiger
May 2010 - Sept 2012Assistant Visual MerchandiserVisual Merchandising, Mannequin Styling, Props Co-ordinating, etc.Responsible for executing display In Strict time line.Season launch as per the seasons in given deadline Making plannogrammes and doing capacity calculations for the stocks every season.Mannequins styling and handling store openings.Visual cropping, its execution across region on timely basis,Procuring window props with the the budget for all the stores across region,Vm training and developing one representative who will be handling vm at the store levelPlanning and implementation of events in store. Show less

Gini & Jony Ltd.
Oct 2012 - Apr 2013Regional VM Manager for WestResponsible for executing display designed at head office in Southern IndiaMaking plannogrammes and doing capacity calculations for the stocks every season.Visual cropping, its execution across region on timely basis,Procuring window props with the the budget for all the stores across region,Vm training and developing one representative who will be handling vm at the store levelDesign, plan and implementation of events in store.Mannequins styling and handling store openings. Show less
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Marks and Spencer Reliance India Pvt Ltd. ( M&S)
May 2013 - May 2015Visual Merchandiser and Fashion Stylish1. Keep up the look and feel of the shops of brand2. Dress Mannequins and use appropriate lighting to display merchandise for the best possible Presentation.3. Making floor block plan of every sub brands with square feet on Launchpad during every season launch 4. Making floor plan on launch pad with SLG (sale layout guide) report5. Making Manual planogram and doing capacity calculation for the stock every season6. Responsible for the execution of floor plan of stores 7. Assigning merchandise to the mannequins as per the arrival of stock.8. Co-ordinates of merchandise as per the arrival of stocks, Working in all category Mens, Ladies, Kids, & Lingerie.9. Provides v.m. training to my juniors.10. Execution of floor sets and updates of new merchandise each new season in strict time line.11. Worked for international store presentation guidelines in United kingdom for the Brand which going to follow by entire world. Designing ideas for displays or following redesigned plans creating special displays to promote a specific product or promotion. 12. Drawing designs and plans by hand or computer. Also deciding how to use space and lighting13. Creatively: Creating branded visual merchandising packs to send to each branch of a store and giving feedback to head office. 14. Setting up displays, dressing dummies, and arranging screens, fabric and posters. Hiring, borrowing or making props and making sure that price and other necessary details are visible. coaching sales staff. Additional Activity : Window Display set up and Mannequin Styling in West and North region. New Store Opening Specialist all over India. Able to identify and react to global trends that drive the fashion business. Assisting International Stylish in International visual and store Presentation Guidelines in main Head Office i.e. United Kingdom. (MOCK STORE SET UP).Following Visual Presentation is my work do have a look. Show less

Landmark Group
Jun 2015 - May 2018Regional Visual Merchandising Manager for West & NorthVisual Merchandising, Mannequin Styling for Brand, Window Dresser, Styling Training to all my Team Members, Fashion Illustration, Fashion Co-ordinates, Photography, etc.1. Adopt, Develop, Deliver, & Communicate visual concepts & strategies to promote Retail brands & products in stores. 2. Ensure brand Aesthetics are in sync with International look & feel of the stores across country. 3. Making VM guidelines season coordinations, with the mood board for the brand, also ensure adherence leading 100% customer readiness. 4. Create a VM Calendar at the beginning of each season. 5. Capabilities : Good aesthetic sense, Good economic sense with budgetary controls, good energy levels with ability Tobe involve in multiple tasks with good ability to perform. Vendor Management vendor base updating & accounting.6. Administrative Responsibility : Ensure weekly VM reports on timeEnsure PO process is being followed & expense teacher is being maintained.Ensure seasonal execution & updates of new merchandise in strict timeline. Coordinating with marketing for display of offers & promotions. 7. People Development :Train store VM champs, VM induction to new joiners at store level. working close with Business managers, directors to understand the Sales pattern & provide store specific solution to maximise productivity. 8. Making Docket, Guidelines, Co-ordination Sheet, & Trend Pack for the Brand of all season launches.9. Trend Analysis, Styling for the season, Mannequin Placements, as per seasons for Fashion Window, Standard Window & Value Window. it covers all Window Category.10. Making Promotional Table Display on seasonal basis at PAN India Level it supports day to days business of Store with Newness.11. Developing and suggesting new ideas for visual merchandising. 12. Responsible for New Store Opening Project till proper set up of Store.13. VM audit on every seasons ensure all store scores 90%.14. Source visual material suppliers at Pan India. Show less

Reliance Retail Limited
Jun 2018 - Dec 2020Manager - Marketing VM Operation & NSO.Leading VM Operations of Trends, Extension, Trends Small Town & Trends Footwear, NSO and Marketing(BTL)Handling Kerala region with total 11lacs+ Sqft of Retail area.

Reliance Retail
Jun 2018 - nowLeading VM Operations of Trends, Extension, Trends Small Town, Trends Footwear, NSO and Marketing (BTL), Also supporting in Brand shootHandling Maharashtra and Goa region with total 12lacs+ Sqft of Retail area. Specialize in Leading Projects, Recruitment, Training & Development, Negotiation, Vendor Management, Guideline Implementation, VM Audit, Props Procurement, Developing PR, Brand Shoot, Budgeting, Etc.
Senior Manager - Marketing VM Operation & NSO.
Jan 2021 - nowSenior Manager
Jun 2018 - now
Licenses & Certifications

Visual Specialist

Effective Visual Merchandising for Superior Customer Experience and Sales
Retailers Association Of India RaiOct 2021
Languages
- enEnglish
- hiHindi
- maMarathi
- taTamil
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