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Sushant Tomar

Sushant Tomar

Followers of Sushant Tomar5000 followers
location of Sushant TomarNoida, Uttar Pradesh, India

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  • Timeline

  • Skills

    Account Management
    AI-Driven Content
    AI for Marketing
    Analytical Skills
    Artificial Intelligence (AI)
    Automation
    Business Development
    Business Growth Strategies
    Business Strategy
    CEO
    Client Partnership
    Client Services
    Client Success
    Consulting
    Content Marketing
    Content Monetization
    Content Strategy
    Contract Negotiation
    Cross-Functional Team Building
    C Suite
    Customer Engagement
    Customer Experience
    Customer Insight
    Customer Service Management
    Customer Success
    Data Analytics
    Digital Marketing
    Digital Marketing Media
    Digital Media
    Digital Strategy
    Digital Technology
    Digital Transformation
    Director level
    Early-Stage Startups
    Facebook Marketing
    Generative AI for Marketing
    Global Delivery
    Go-to-Market Strategy
    Google Ads
    Google Analytics
    Growth Hacking
    Growth Marketing
    Growth Strategies
    Key Account Development
    Leadership
    Management Consulting
    Management Professional
    Market Entry
    Marketing Strategy
    Marketing Technology
    Market Intelligence
    Media Agencies
    Media Planning
    Media Strategy
    Monetization
    P&L Management
    Performance Marketing
    PnL Management
    Process Consulting
    Product Management
    Product Marketing
    Program Management
    Programmatic Advertising
    Project Management
    Prompt Engineering
    Revenue & Profit Growth
    Revenue Management
    Sales
    Search Engine Marketing (SEM)
    Service Delivery Management
    Social Media Marketing
    Startups
    Strategic Initiatives
    Team Management
    Market Research
    Strategic Consulting
    Competitive Analysis
    Market Analysis
    Data Analysis
    Marketing Research
    Segmentation
    CRM
    Competitive Intelligence
    Secondary Research
    Business Intelligence
    Consumer Behaviour
    Business Analytics
    Primary Research
    Business Insights
    Marketing Analytics

  • About me

    I help digital-native and mobile-first businesses accelerate revenue through data-driven growth marketing. With deep experience across leading platforms and high-growth brands, I specialize in turning performance marketing into a predictable, scalable growth engine that delivers measurable business outcomes.

  • Education

    • IBS Hyderabad

      -
      Master of Business Administration - MBA

    • Indian Institute of Management Bangalore

      -
      Digital Marketing & Business Strategy

    • Kurukshetra University

      -
      Engineer's Degree Electronics and Communications Engineering

  • Experience

    • Beroe Inc

      May 2010 - Mar 2011

      Promoted to Sr. Research Analyst within 7 months, leading a 3 member team.

      • Senior Business Analyst

        Jan 2011 - Mar 2011

      • Business Analyst

        May 2010 - Dec 2010

    • Nielsen

      Mar 2011 - Aug 2012
      Client Solutions Executive

      Client partner and retail insights consultant to Britannia, TTK Group, Amrutanjan, CavinKare, etc.

    • Ma Foi Strategic Consultants Pvt Ltd

      Sept 2012 - Dec 2013
      Sr. Business Consultant

      Handpicked by management to launch Delhi office operations.

    • Francorp, Inc.

      Jan 2014 - Feb 2017
      Head of Business Consulting - Digital Strategy & Startups

      Led complex consulting engagements in the areas of - GTM strategy- Business planning & financial modelling- Expansion through franchising (strategy to deal making)

    • Merkle Sokrati

      Mar 2017 - Mar 2018
      Vice President - Performance Solutions

      - Managed $40M+ in performance media spends- Built and scaled client success function- Scaled COE (media buying across google, meta, and programmatic) - Advised large enterprise clients across India on growth marketing

    • M&C Saatchi Performance

      Mar 2018 - Sept 2021

      - 2 to 50+ employee growth- $x million to $xx million revenue journey- Launched global COE (cross-channel media buying/strategy, creatives, reporting, ad-ops..)- Performance marketing consultant to Amazon, Swiggy, Flipkart, Myntra, PhonePe, and many more..

      • Country Director - India

        Oct 2018 - Sept 2021

      • Media Director

        Mar 2018 - Sept 2018

    • Affle

      Sept 2021 - Dec 2022
      Sr Director & Head of Marketing

      Spearheaded marketing functions at Affle (MAAS), driving high-impact initiatives that established it as a dominant leader in the performance marketing space. Additionally, led transformation of programmatic capabilities.

    • Blink Blink Digital

      Jan 2023 - now
      Founder

      # Growth Marketing Consulting: Consulted consumer-tech founders & CMOs on comprehensive Growth Marketing strategy spanning launch, acquisitions, activation, retention, efficiency and revenue# Social Media Management & Creative Services: End-to-end creative production and social media management across LinkedIn and Meta platforms# Digital Content Production & Scaling: Launched & scaled Kids YouTube channels with 50k+ subs

    • VerSe Innovation

      Mar 2024 - now

      • SVP Digital

        Nov 2024 - now

      • Business Head

        Mar 2024 - Nov 2024

  • Licenses & Certifications

    • Certified Business Analysis Professional (CBAP)

      IIBA

    • Project Management Professional (PMP)

      Project Management Institute