Marcella Bertoluci

Experience

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  Smile Flame

  Feb 2017 - Feb 2017

  Summer Internship

  My first professional experience was during the summer of my senior year of high school. I took the opportunity to, during the school holidays, do a voluntary internship. During this period, I increase my interest in social innovation while following the company's routine and helping the area of project creation, one of my passions today.

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  Universidade do Vale do Rio dos Sinos

  Jun 2018 - Jul 2019

  Research Assistant

  I worked as a scientific initiation fellow for the Porto Alegre Innovation Alliance. This partnership between the most influential universities in Porto Alegre seeks to leverage high-impact actions to advance the city's innovation ecosystem and development. Due to this experience, I have consolidated a robust theoretical basis on innovation in my academic career.Main activities and responsibilities:- Assisting the carrying out of qualitative and quantitative research;- Participation in innovation events and discussion groups of the PhD class;- Reading and consolidating highlights of scientific articles on innovation;- Translation of articles;- Creation of visual materials and presentations;- Conducting interviews with exchange students. Show less

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  Nexa RS

  Aug 2018 - Aug 2019

  Communication Manager

  Nexa is a network of proactive young people, alumni of Junior Achievement, an NGO that promotes youth leadership through business and financial education. I worked as a communication manager producing content for the alumni's social networks.

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  Zeeng

  Aug 2019 - Aug 2019

  Temporary Internship

  Main activities in the company for academic purpose of the Unisinos GIL undergraduate course:- Conducting interviews with the areas;- Understanding of the company's business model;- Identification of operation processes;- Identification of opportunities for improvement;- Creation of a proposal and action plan;- Presentation to stakeholders and teachers.

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  Startse

  Feb 2020 - Feb 2020

  Summer Internship

  While assisting the sale's team, my main activity was understanding StartSe's Business Model, and interviewing the other areas such as HR, marketing and content, customer service, technology and events. I was able to absorb a lot of knowledge by following the routines and understanding some processes and the business value chain. Additionally, I was able to be part of a large innovation ecosystem, participating in company events and understanding the impact generated. It was a very enriching experience. Show less

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  Lojas Renner S.A.

  Jun 2020 - Aug 2020

  Supply Chain Assistant

  Working as a mentor for Lojas' Renner Supply-Chain:- Carrying out a diagnosis of the enterprise (market, results, financial management, production structure and leadership);- Conducting qualitative and quantitative research with stakeholders;- Consolidation of insights and identification of opportunities for action;- Creation of improvement proposals and presentation of results to stakeholders;

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  Yuool

  Jul 2020 - Jan 2022

  Main actions and responsibilities:- Planning and execution of actions to capture leads;- Planning and execution of actions to convert the first purchase;- Creation of customer relationship guidelines;- Creation of content for blog and social networks and other inbound strategies;- Planning and executing A/B tests on the website;- Consolidation of insights and data analysis;- Planning socio-environmental strategies for marketing;- Participation in the System B certification process;- Generation of monthly reports and monitoring of KPIs weekly;- Definition and monitoring of sector OKRs:* 104% of the semester objective achieved. Show less Main actions and responsibilities:- Leadership of another intern in the service area;- Creation of personalized dashboards in Zendesk for strategic analysis;- Structuring service channels via Zendesk and best practices;- Mapping and formalizing the service process;- Creation of the service manual and response templates;- Creation of tools and reports to monitor KPIs;- Strategic analysis of tickets and definition of SLAs and other goals;- Consolidation of insights and data analysis;- Definition and monitoring of the area's OKRs:* 107% of the semester objective achieved. Show less

  • Marketing & Growth

    Feb 2021 - Jan 2022

  • Corporate Sales

    Aug 2020 - Jan 2022

  • Customer Service & Customer Success

    Jul 2020 - Jan 2022
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  (Re)Conquista

  Oct 2021 - now

  Founder

  Validando MVP em busca do PMF* Modelo de negócio pivotado 4 vezes 🙌🏼😮‍💨Jogo phygital em forma de uma jornada lúdica em comunidade para pais que desejam ter uma maior conexão com seus filhos através da brincadeira e do tempo de qualidade.

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  Marvin

  Aug 2022 - Aug 2022

  Volunteer Internship

  Conducting an ICP Research for the company:- Creation of the research plan;- Creation and implementation of a questionnaire for quantitative research;- Creation and implementation of interview scripts for qualitative research;- Consolidation of discoveries;

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  4all

  Nov 2022 - now

  Working on the Strategic Planning team:- Participation in the creation of 4all's 2024 Business Planning;- Running interviews with partners and other stakeholders;- Consolidation of insights and data analysis;- Leadership in packaging the company's Finance offers (BaaS, PSP and Gateway);- Creation of pricing methods;- Facilitation of integration and communication between departments;- Creation of company's OKRs;- Mapping operation processes and suggesting improvements and automations;- Mapping and collecting company's data;- Leadership in the creation of the company's dashboard; Show less Working as Project Manager of Customer Experience Discovery for large companies:- Leadership of the Discovery team;- Management and direction of team activities;- Use of agile methodologies;- Planning and prioritizing the project backlog;- Creation of Discovery's pricing strategy;- Budget and deadline management;- Relationship with stakeholders and presentation of results;- Creation of the Discovery Playbook;- Mapping the area's processes and creating templates;- Creation of Discovery's OKRs;Working as UX Researcher:- Use of Design Thinking methodologies and tools;- Running and strategically directing different types of researches with customers and stakeholers;- Consolidation of insights and data analysis; - Creation of personas, empathy maps, CJMs / USMs depending on the project needs;- Facilitation of workshops and dynamics with stakeholders;- Carrying out Desk Research for projects;Working on the Strategic Planning team:- Participation in the creation of 4all's 2024 Business Planning;- Running interviews with partners and other stakeholders;- Consolidation of insights and data analysis; Show less

  • Business Analyst

    Nov 2023 - now

  • Business Analyst Jr

    Nov 2022 - Oct 2023