Jamal Bustami, CMCM

Experience

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  Orange Jordan

  Apr 2007 - Jun 2007

  Marketing Executive/ Pay As You Go - Convergent Offers

  • Gather and monitor the daily and monthly Scratch Cards and PAYG lines sold from the company’s database.• Analyze traffic, activations and disconnections, offer’s progress and sales of PAYG lines. • Acquire business intelligence information from competitors regarding new PAYG offers and promotions. • Assist in the PAYG Convergent offer course of action by suggesting new offers to cover a wider customer base or providing a new service to current GSM users

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  INSIGHT Advertising

  Oct 2007 - Dec 2010

  Marketing Associate / Research Analyst

  • Assist in the write up of communication and outreach strategies and marketing plans. • Manage and conduct market research and campaign evaluation studies, by gathering qualitative and/or quantitative data and synthesizing and disseminating research through preparing the final report and analysis of the results for current and potential clients.• Acquire business intelligence for competitor studies in the local market and prepare a report with graphical and tabular result analysis. • Participating in brainstorming sessions with the creative team and briefing them on the campaign or company research results prepared prior to the session.• Handle and proofread English copy write of various ATL & BTL communication tools including advertisements, brochures, websites and press releases.• Worked collaboratively with clients to handle website preliminary development processes, by constructing the sitemap, entering a Design Brief and administer the final outcome. • Assist in communication campaigns by proposing media, PR and BTL activities. Show less

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  Professionals for Smart Technology (PST)

  May 2011 - Sept 2011

  Project Coordinator

  • Providing project support to the PMO including coordinating calendars , meetings and scheduling internal work flow timelines. • Involved in the development and work flow creation of the internal CRM system.• Directly involved with the presentation of requests, bids and contacts for proposal. • Responsible for supervising METS (Middle East Technology Show ) all booth deliverables and marketing material production.• Involved in conference calls and workshops with IBM and researched their products (SPSS, Cognos BI) to translate this into practical improvements. Show less

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  Bustami & Saheb Trading Co. Nissan/ INFINITI Jordan

  Oct 2011 - Aug 2022

  • Establish annual strategic marketing plans to achieve corporate objectives• Plan and implement product communications strategies including situation analysis, communication plans, KPI’s and to achieve desired ROI• Develop and analyze product positioning studies including competitor analysis such as VIVA and bubble charts to achieve the highest possible long-term market share.• Monitor and Analyze monthly TIV reports. • Plans and oversee advertising and promotional activities including ATL, BTL, Digital and social media • Monitor showroom traffic and liaise with sales manager to achieve marketing and sales targets.• Ensures effective marketing activities results, by preparing (post) campaign evaluation reports including showroom traffic, lead generation, Sales & ROI. • Continuous coordination with the Advertising Agency regarding the plan, and actions to be taken within the fields of Advertising, PR, Social Media.• Algin with NMEF, set PR/ VOC objectives through press releases, test drives and media relations events and activities. • Brand management and DND based on brand VI guidelines.• Manage and monitor marketing operating budget.• Manage Infiniti and Nissan Training Academy based on IBU-ME and NMEF TTT program. • Ensure training team are providing the adequate training for the sales team through IBU and NMEF e-learning platform and F2F.• Manage the new Infiniti showroom all through the construction and re-launch planning phase• Manage and lead all elements of acquiring a new automotive brand to the group in 2022 by planning, development and execution of go-to-market plans.• Manage and monitor monthly CRM department KPI’s and key measures performance • Ensure department alignment with Nissan Middle East CQ Operational Excellence program• Oversee the department operations to achieve annual objectives such as customer retention, complaint management, customer satisfaction. • Maintaining and improving data management process and accuracy. Show less - Assist the marketing team with the development of campaigns, new car launch and activities plans, including market situation, product USP's, activities and budgeting. - Execute assigned marketing activities by coordinating with the advertising agency to ensure the best result and on-time delivery of visuals and media plan. - Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post activity reports after each sponsorship/display activities. - Liase with the advertising agency and vendors to ensure proper brand guidelines are followed and materials delivered as per the brief. - Brief media agency and check media plans to align with our objectives and target audience. - Liase with After Sales Team to ensure aligning with the BP and creating campaigns based on the business needs. - Coordinate with the sales team regularly to monitor and get feedback on the situation on-ground and plan for upcoming campaigns. - Assist the team in events and on-ground activations by monitoring vendor display installation and assisting sales in customer support. - Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities.- Collect invoices from vendors and ensure timely process of payments through the Finance department. Show less

  • Marketing, CRM and DND Manager

    Aug 2014 - Aug 2022

  • Marketing Executive

    Oct 2011 - Jul 2014
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  GAC MOTOR

  Sept 2022 - Sept 2024

  Marketing Manager

  I am proud to be part of one of the biggest leading Automotive groups in Jordan as a Marketing Manager for GAC Jordan and Iraq. GAC Motor is a leading company in car manufacturing and is ranked as the fastest growing company in China. It has won several awards in recent years, notably JD Power award for the best Chinese brand in terms of quality and advanced technology for eight consecutive years 2013-2020. GAC Motor also featured in Fortune magazine’s list of the best automotive trademarks, and was ranked for the third consecutive year, as one of the largest car factories in the world.Now I am here challenging myself to achieve growth and make this brand one of the leading Chinese Brands in Jordan and Iraq.Duties:• Establish a re-launch strategy and plan for Jordan and strengthen brand presence in Iraq.• Manage the communication plans in Jordan and Iraq, based on the market dynamics by assigning the right caliber and agencies. • Plan and implement product communication strategies include situation analysis, marketing activities/ plans, KPI’s and ROI to achieve the desired results. • Monitor showroom, CRM and brand results on the ERP system, take corrective actions if needed. • Liaise with Sales, After Sales and CRM departments to achieve department and company goals. • Ensuring implementation of VI guidelines in all new branches in Jordan and Iraq. • Liaise with the regional office on marketing plans, reports and market updates. • Set, manage and monitor marketing operating budget. Show less

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  Kia Jordan

  Nov 2023 - Sept 2024

  Marketing & Communication Manager
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  Mannai Trading Automotive Group

  Aug 2024 - now

  Marketing Manager

  Marketing Manager - BYD Qatar and JAC Qatar