Erlan O.

Experience

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  Be a traveler

  Jul 2017 - Nov 2019

  Started my career as a marketing assistant, supporting the manager in basic tasks like organizing campaigns and budget control.Learned to organize campaign logistics, helping ensure everything was ready on time.Had my first experience with Facebook ads, where I learned the basics of targeting and managing investments.Assisted in creating content calendars, understanding the importance of planning for social media.Performed simple tasks in creating photographic, video, and graphic design content, using tools like Photoshop, Lightroom, Vegas Pro, Premiere, Illustrator, and Canva for the first time.Participated in photography sessions and helped produce microspots, gaining basic knowledge of audiovisual production.This was my first exposure to the world of digital marketing, where I began developing skills that would become essential for my career. Show less

  • Gerente de mídias sociais

    Apr 2019 - Nov 2019

  • Manager assistant

    Jul 2017 - Mar 2019
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  Absolem Bolivia

  Nov 2017 - May 2018

  Agente logístico e community manager

  - Gerenciamento de estratégias de Ads no Facebook.- Criação de conteúdo em fotografia, vídeo e design gráfico para TV e formato Facebook.- Conseguir contatos para a matéria prima, coordenação de horários e encarregado da logística.

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  Túnel Marketero agency

  May 2020 - May 2022

  Social Media Management and Digital Content Production

  Planned and executed social media strategies, aligned with marketing goals and audience engagement.Organized and managed content calendars, ensuring consistency and relevance in posts.Created photographic, video, and graphic design content for platforms like Facebook, Instagram, TikTok, and WhatsApp.Conducted photography sessions and produced microspots for high-impact audiovisual campaigns.Advanced management of tools like Photoshop, Lightroom, Vegas Pro, Premiere, Illustrator, and Canva for creative material production.Managed social media profiles, focusing on follower growth, engagement, and conversions.Created and configured stores on the Shopify platform, integrating e-commerce and online sales strategies. Show less

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  Agência Orbe

  Aug 2023 - Oct 2023

  Paid Traffic Manager

  Managed paid traffic campaigns on Meta Ads and Google Ads, focusing on maximizing ROI and achieving conversion goals.Created and configured efficient landing pages, integrated into complete sales funnels to optimize the customer journey.Produced and edited audiovisual content, including microspots and promotional videos, to boost engagement and conversions.Advanced use of tools like Photoshop, Lightroom, Vegas Pro, Premiere, Illustrator, and Canva for creating high-quality creative and visual pieces.Developed and executed advertising strategies on Meta, with precise targeting and continuous adjustments to improve campaign performance.Monitored and analyzed campaign data, implementing real-time improvements to ensure consistent results. Show less

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  Merge marketing Agency

  Feb 2024 - May 2024

  Social Media Manager

  Managed e-commerce stores for physical and digital products, aligning marketing strategies with client needs and business objectives.Actively collaborated with the team to develop creative ideas and innovative concepts for digital content, boosting store visibility and engagement.Created and executed digital advertising pieces, including videos, banners, and ads, for paid traffic campaigns and social media.Produced high-quality visual content: image selection, photo editing, and layout creation for platforms like Instagram, Facebook, and TikTok.Reviewed and adjusted creative materials, ensuring compliance with client guidelines and agency quality standards.Contributed to increased sales and results through optimized content strategies and high-performance campaigns. Show less

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  Oklan distribuicao e logistica LTDA

  Jun 2024 - Sept 2024

  Marketing Manager and Lead | Team Leadership and Paid Traffic StrategiesPromoted to Marketing Manager and Lead, overseeing a multidisciplinary team (designers, videographers, copywriters) in the execution of high-performance campaigns.Defined strategies, timelines, and guidelines for all marketing initiatives, ensuring alignment with company goals.Responsible for creating and managing paid traffic campaigns (Google Ads, Meta Ads), optimizing investments and maximizing results.Coordinated the production of visual and audiovisual content, supervising designers and videographers to ensure quality and consistency in campaigns.Developed and implemented digital marketing strategies to increase visibility and conversion for e-commerce stores.Continuous monitoring of data and metrics, with real-time adjustments to ensure campaign success.Actively contributed to company growth through strategic analysis, decision-making, and the development of performance monitoring tools. Show less Managed the online presence of 3 e-commerce stores (Shopify and WordPress), from paid traffic (Google Ads, Meta Ads) to the creation of optimized content for SEO and engagement.Collected and interpreted data on market trends, competition, and consumer behavior, identifying opportunities and strategic risks.Transformed data into intelligence: analyzed internal information (sales, pricing, product mix) and external factors (macroeconomics, demanding sectors) to generate insights and support business decisions.Developed strategies for business expansion and portfolio optimization, based on market analysis and sector data.Planned and structured data to support annual planning cycles, aligning metrics with organizational goals.Created reports and interactive dashboards to monitor key KPIs, supporting commercial and marketing areas.Market forecasting: coordinated initiatives to improve the accuracy of projections in demanding markets, using analytical models and sector data.Actively contributed to increasing competitiveness and company growth through strategic analysis, decision-making support, and the development of performance monitoring tools. Show less

  • Marketing Manager and Lead | Team Leadership and Paid Traffic Strategies

    Jul 2024 - Sept 2024

  • Social Media Manager

    Jun 2024 - Jul 2024