Primož Rok Puppis

Experience

• 

  Aragon, d.o.o.

  May 2009 - May 2009

  Interviewer

  Part of my student work I worked as Interviewer. I was responsible to search and interview people for market research, which was done by CAPI (Computer Assisted Personal Interview) methodology.

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  Mobitel d.d.

  Aug 2009 - Sept 2010

  Sales Consultant

  Part of my student work I was Sales Consultant. My key responsibilities were selling various TelCo services, mobile phones, computers and other devices, concluding contracts/annexes and provide customer support.

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  Brikos d.o.o.

  Apr 2013 - Sept 2013

  Assistant Director

  Part of my student work I was Assistant Director in company Brikos d.o.o., which was at the time distributor of Tupperware products for Slovenia. My key responsibilities were ordering Tupperware products, providing support for agents, preparation of weekly sales report, help at organizing events/business meetings and help at warehouse.

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  Paloma d.d.

  May 2015 - Apr 2018

  I was reporting directly to Head of Strategic Marketing and was responsible for managing handkerchiefs category for brand Paloma, but was also helping my co-worker in toilet paper category and vice versa.Key responsibilities:- Monthly reports on market shares (Nielsen)- Monthly reports on promotions (ActionFOCUS)- Various custom reports (OLAP)- Creator and admin of marketing dashboard based on Ex-Factory data- Help at planning major activities (marketing campaigns) and the independent execution of minor activities for key accounts- Active cooperation and giving guidance to design / creative agencies- Writing product PR- Assistance in the design / introduction of new products- Category Management - drawing planograms for merchants (product placement on shelves)- Project Manager on client side for renovation of company website- Community co-management of Facebook page Paloma and YouTube channel Paloma- Managing sponsorship of Slovenian alpine skier Boštjan Kline and help at managing other sponsorships- Help in organizing promotions at various events- Help with review of various contracts- Writing meeting minutes on weekly basis Show less

  • Category Brand Manager

    Apr 2016 - Apr 2018

  • Category Brand Manager - Trainee

    May 2015 - Mar 2016
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  Atlantic Grupa

  May 2018 - Jan 2020

  Shopper Marketing Manager

  I was one of five team members that were reporting directly to Marketing Director. I was responsible for developing and leading shopper marketing strategy and activations for brand Argeta within Strategical Business Unit Savoury Spreads across global markets.Key responsibilities: - Developing regional shopper strategy and activations in relation to shopper missions and shopper segments - Defining and developing POS material (regional) - defining the POSM catalogue - Defining category management and merchandising standards - identifying key in-store touchpoints and guidelines for setting up secondary shelves- Evaluation of the shopper program effects in cooperation with the category brand building manager - Portfolio Management in Collaboration with Category Development Manager - identifying gaps in portfolio by market, compared to the shopper missions, occasions, price, product, channel / suggestions for portfolio optimization - Starting shopper research study - Preparation of regional promo programs / promo action products - Development of the PERFECT STORE program- Defining standards and reports for evaluating success of shopper program and promo activities - Active cooperation and giving guidance to design / creative agencies Show less

• 

  Radenska Adriatic

  Feb 2020 - now

  I am part of marketing department reporting directly to Marketing Director. I am responsible for managing vitamin instant drink and carbonated soft drink (excl. Cola) categories, plus strategically important projects for new growth. Responsible for 1 direct report on Junior Brand Manager position.Key responsibilities:- Leading, planning, organizing, coordinating and controlling the business of assigned brands- Developing a long-term brand strategy and positioning of brands in the market- People management- Preparation and implementation of marketing campaigns- Planning and managing the annual budget- Media planning (definition and implementation)- Analysis and evaluation of executed media campaigns and projects- Performing other market analyses / current and potential customers and reporting- Participation in renovation processes and development of new products- Development of brand identity- Managing sponsorship projects- Comprehensive sales assistance (relevant information, results of performed analyses, promotional materials, etc.)- Participation in designing price policy of products for respective brands- Cooperation with other organizational units, external media and other relevant agencies / business partners- Monitoring competition activities, trends and identifying new opportunities in the market- Generating ideas for new potential products- Monitoring innovations in the field of work and their implementation - Reporting to marketing director in accordance with organization chart- Leading or participating in a project or coordination on the basis of every time assigned role in accordance with the qualification Show less I was part of marketing department reporting directly to Marketing Director. I was responsible for managing Ora and Oraketa brands. Ora is leading brand in carbonated soft drinks category (excluding Cola) in Slovenia and Oraketa is challenger brand in vitamin instant drinks category, taking serious attempt to take its share on Adriatic markets.Key responsibilities:- Leading, planning, organizing, coordinating and controlling the business of assigned brands- Developing a long-term brand strategy and positioning of brands in the market- Preparation and implementation of marketing campaigns- Planning and managing the annual budget- Media planning (definition and implementation)- Analysis and evaluation of executed media campaigns and projects- Performing other market analyses / current and potential customers and reporting- Participation in renovation processes and development of new products- Development of brand identity- Managing sponsorship projects- Comprehensive sales assistance (relevant information, results of performed analyses, promotional materials, etc.)- Participation in designing price policy of products for respective brands- Cooperation with other organizational units, external media and other relevant agencies / business partners- Monitoring competition activities, trends and identifying new opportunities in the market- Generating ideas for new potential products- Monitoring innovations in the field of work and their implementation - Reporting to marketing director in accordance with organization chart- Leading or participating in a project or coordination on the basis of every time assigned role in accordance with the qualification Show less

  • Senior Brand Manager

    Feb 2024 - now

  • Brand Manager

    Feb 2020 - Jan 2024