Domenico Maggi

Experience

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  Procter & Gamble

  Jan 2003 - Dec 2003

  National account manager for Beauty care products for PERFUMERIES + WHOLESALERS CHANNEL

  - Responsible of turnover for Perfumery and Wholesalers channel for H&BC- Direct management as key account of 2 main customer of perfumery channel (Beauty Point – Limoni )- Manage yearly agreements with main customers of perfumery channel for P&G H&BC (for Consorzio Cagip – Limoni – La Gardenia).

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  Procter & Gamble

  Jun 2004 - now

  Responsible for Italy of category management department of P&G. In charge to design, customize, deliver top P&G category management projects on top Italian customers. Report line of 3 manager working on top Italian customers.Main areas of responsibility: (i) Make company be recognized as leader in thought on categories growing turnover/shopper satisfaction in the retailer collaborating with us. (ii) Win in store (i) Superior comprehension of shoppers, being expert of Shopper Psychology and shopper analysis on the categories involved; (ii) realizing strong category conceptual sell and customizing it on main national customers ; (iii) working with Brand Franchise to set company category development vision harmonizing with brand development programs; (iv) thinking and realizing best in class in store materials to maximize shopper satisfaction/education and category turnover. Show less - Responsible to design, customize and deliver top P&G category management projects- Main categories projects delivered: Hair care – Oral care (in mass market, in Pharma and Electro channels) – Batteries – Fabric care- Main areas of responsibility: Make company be recognized as leader in thought on categories and win competition in store (i) being expert of shopper analysis on the categories involved; (ii) realizing strong category conceptual sell and customizing it on main national customers ; (iii) working with Brand Franchise to set company category development vision harmonizing with brand development programs; (iv) thinking and realizing best in class in store materials to maximize shopper satisfaction/education and category turnover. Show less

  • Category Management Director

    Jul 2014 - now

  • Category manager

    May 2011 - now

  • Trade marketing manager

    Sept 2007 - May 2011

  • Field unit manager

    Jun 2004 - Dec 2007