Experience

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  Mecon limited, india

  Jan 2016 - Mar 2016

  Project intern

  Project Title: Water Quality Analysis in the Ranchi AreaObjective: Assessing the Chemical Composition (COD, BOD, DO) of WaterMethods Utilized: Logarithmic (10-Fold) Serial Dilution of Wastewater and Seeding MethodDescription:This project aimed to comprehensively evaluate the chemical composition of water in and around the Ranchi region. The focus was primarily on determining key parameters such as Chemical Oxygen Demand (COD), Biochemical Oxygen Demand (BOD), and Dissolved Oxygen (DO).To achieve accurate results, a logarithmic (10-fold) serial dilution technique was employed for wastewater samples. This method involved systematic dilution of samples in logarithmic increments to obtain suitable concentrations for analysis.Additionally, the seeding method was utilized to facilitate the measurement of specific indicators. By introducing specific microorganisms or compounds into the samples, the presence or absence of certain pollutants could be determined, aiding in the assessment of water quality.Through this project, a comprehensive understanding of the chemical composition of water in and around Ranchi was obtained, enabling insights into potential pollution sources and facilitating the development of effective mitigation strategies. Show less

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  Omics international usa

  Jul 2018 - Apr 2019

  Digital marketing intern

  - Directly managed paid media campaigns across 5+ APAC clients, achieving an overall satisfaction score of 9/10 through omni-channel strategies encompassing paid social, Google Ads, and programmatic buying.- Spearheaded onboarding and performance launches for new clients.- Pitched media plans and growth strategies to prospective clients in coordination with sales, achieving an 80% win rate.- Mentored a 12+ member team of business analysts on weekly data analysis best practices. Key Achievements- driving paid social ad spends over $1M per month on Meta platforms. -Implemented optimized processes that enabled 100% goal attainment within 3 months for all newly trained employees.- Increased Facebook and Instagram reach by 25.7% and 83.9%.- Achieved e-newsletter open rate of over 40% during Christmas 2018 Show less

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  Itc limited

  Jan 2020 - Jun 2020

  Market research intern

  - Conducted a comprehensive analysis of the product performance within independent self-service outlets, focusing on identifying and assessing the coverage gap for the PCP (Personal Care Product) offering.- Established and maintained a robust database to facilitate in-depth understanding and insights into the coverage gap, enabling informed decision-making.- Collaborated closely with various product development departments to generate and update marketing materials for sales presentations and client meetings, ensuring effective communication of key product features and benefits.- Optimized advertising efforts by developing compelling content for media relations, corporate communications, and social media posts, effectively enhancing brand visibility and engagement.- Strategically identified suitable marketing channels and target customer segments for targeted campaigns, enabling precise and impactful marketing outreach. Show less

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  Esri india

  Jul 2021 - Jan 2022

  Assistant business manager

  Drove business growth through strategic planning and market expansion:● Secured $12M contract with Survey of India through a comprehensive RFP response and marketing strategy.● Refined Go-to-Market (GTM) strategies resulting in 90% reduction in operational time and 70%decrease in CapEx.● Negotiated 3 new Enterprise Agreements with National Mapping Organizations through data-backed presentations

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  Dailyhunt

  Feb 2022 - Sept 2022

  Business analyst

  Spearheaded product analytics and customer engagement initiatives for mobile applications:● Architected and implemented 3+ customer persona profiles by integrating data from Backend data engineering systems, web analytics, and social media platforms, achieving a 25% improvementin market segmentation accuracy and driving a 15% increase in targeted campaign engagement.● Tailored end-to-end Customer Acquisition Dashboard using Power BI, incorporating key metrics for customer funnels, engagement, and retention● Led 5-7 member Agile teams in delivering high-priority features, utilising JIRA for sprint planning and project management● Increased customer satisfaction from 75% to 90% through data-driven improvements and reducedchurn rate by 33%● Expanded Dubai market presence, acquiring 25,000 users within 3 months through strategic initiatives Show less

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  Bridge autocare

  Apr 2023 - Jun 2023

  Search engine optimization analyst

  - Formulated and executed a comprehensive SEO strategy that elevated organic search engine rankings, doubling website traffic over the previous period.- Implemented a daily ranking chart to meticulously track and monitor customer engagement metrics, facilitating data-driven optimisations.- Leveraged WordPress to overhaul and optimize the official website, enhancing user experience and customer-centric design for improved usability.Key Achievements- Leveraged Google Analytics insights to drive strategic improvements, increasing organic traffic and propelling the website's rank from the 5th position to the 2nd position among industry competitors.- Show less

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  Tsys

  Jul 2023 - Apr 2024

  Fraud analyst

  Led strategic fraud prevention initiatives and data-driven decision-making for major banking clients:● Engineered comprehensive fraud detection strategies using SQL and predictive analytics, resulting in 47% risk reduction across 1M+ customer base within 7 months● Formulated and monitored Key Performance Indicators (KPIs) for major banks including Metro,Lloyds, and Degussa using SQL and TS2 analytics platform● Implemented regression modeling techniques in Excel for predictive fraud analysis, achieving an 85% accuracy rate, enabling risk mitigation strategies.● Recognised as "Ace of the Month" for exceptional performance in fraud prevention and riskmanagement Show less

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  Other

  Mar 2024 - now

  Career break

  Took a structured sabbatical focused on professional development and global perspective enhancement:● Completed advanced certifications in AI applications in Business Analytics through Coursera● Enhanced data visualisation expertise through intensive training in Tableau and advanced Power BI techniques● Spent time in Southeast Asia and Europe, learning to navigate different cultures and gaining a deeper understanding of how business works in various parts of the world.● Participated in virtual hackathons focusing on data-driven solutions for sustainable business practices● Volunteered as a pro-bono business consultant for two local NGOs, applying analytics skills to optimise their operations Show less