Experience

• 

  Bmw group

  Jun 2011 - Aug 2016

  Business development manager

  -Aftersales Business Development-Steering new business program and digital transformation platform-Designing and implementing quantitative and qualitative studies on new business-Managing KPI, ROI and develop opportunity-Analyzing performance data, metric and forecast

• 

  Jlr

  Aug 2016 - May 2021

  Marketing analyst

  -Service marketing program such as campaign and promotion Development, Implementation & Achievement-Develop integrated marketing communication, Digital and Social media marketing-Leading CRM Customer Engagement/Lock-in program(Membership, Retention, Seasonal & Event)-Demonstrating e-Commerce platform for connected service-In charge of both B2B and B2C marketing -Analyzing for marketplace and strategy-Managing annual/quarter marketing planning and budget

• 

  Mckinsey & company

  Jul 2021 - Dec 2022

  Consultant
• 

  Ab inbev

  Jan 2023 - now

  Asso. marketing director