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Wooree (Blair) Lee

Wooree (Blair) Lee

Business Development Manager

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  • Timeline

  • About me

    Asso. Marketing Director | Ex-McKinsey | MBA

  • Education

    • SKK GSB Sungkyunkwan University

      -
      Master of Business Administration - MBA

    • 이화여자대학교

      -
      Bachelor's degree Business Administration and Management, General

    • University of Applied Sciences Upper Austria

      -
      Overseas Exchange Student

      Scholarship by KB Kookminbank

  • Experience

    • BMW Group

      Jun 2011 - Aug 2016
      Business Development Manager

      -Aftersales Business Development-Steering new business program and digital transformation platform-Designing and implementing quantitative and qualitative studies on new business-Managing KPI, ROI and develop opportunity-Analyzing performance data, metric and forecast

    • JLR

      Aug 2016 - May 2021
      Marketing Analyst

      -Service marketing program such as campaign and promotion Development, Implementation & Achievement-Develop integrated marketing communication, Digital and Social media marketing-Leading CRM Customer Engagement/Lock-in program(Membership, Retention, Seasonal & Event)-Demonstrating e-Commerce platform for connected service-In charge of both B2B and B2C marketing -Analyzing for marketplace and strategy-Managing annual/quarter marketing planning and budget

    • McKinsey & Company

      Jul 2021 - Dec 2022
      Consultant

    • AB InBev

      Jan 2023 - now
      Asso. Marketing Director

  • Licenses & Certifications

    • Foundations of Digital Marketing and E-commerce

      Google
      Dec 2022

    • The Fundamentals of Digital Marketing

      Google
      Jan 2021