Jelena Lazendic

Jelena Lazendic

Coordination team

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location of Jelena LazendicNovi Sad, Vojvodina, Serbia

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  • Timeline

  • About me

    Lead Product Manager at Agremo

  • Education

    • Faculty of management FAM

      2011 - 2015
      Engineer’s Degree Engineering Management 9.87

      -Valedictorian and four- year scholarship of the Faculty-President of the Student Parliament- Organized more than 30 activities for students-Member of the student Union ;-Marketing Team of the Faculty-Organized project- "Menadžerijada"​ (over a thousand participants)-Created and implemented project: FamHub - The First Student Hub in Serbia; -2 silver medals at the quiz: Marketing, Strategic Management and Management Basics

    • Faculty of Tehnical Sciences, Novi Sad

      2015 - 2017
      Master’s Degree Project Management 9,7

      Main methodology: -SCRUM, LEAN, PMBOK, EMBOKMaster thesis:-Marketing management for the organization of special events using the model EMBOK

    • Universität Liechtenstein

      2016 - 2017
      Master’s Degree Business Process Management

      Main courses:-Process Management-Process Analysis-Process Implementation-Process and Data Management

  • Experience

    • Exit fondation

      Mar 2014 - Aug 2015
      Coordination team

      Organized 14 conferences: The most important were conferences regarding National branding – Rebrand Serbia II, III and Fund for Reconstruction and Development Petrovaradin fortressWorked on the implementation and coordination of the projects: Global Adventures and Danube Festival – The goal of both of projects was Place Branding.

    • Brendon&Brenda

      Sept 2014 - Apr 2016
      Account Manager

      Responsible for regular communication with clientsResearch (market, competition, target groups)Creation of brand identity: Hotel Termal, Vrdnik

    • RBA banka

      Dec 2017 - Jul 2021
      Project Manager

      Project of BPI group (Paris), implementation web application in bank's subsidiaries: Serbia, Poland, Ukraine and Morocco - Lead an Agile Software Development process, working in conjunction with end users/ stakeholders and technical delivery - Work closely with Product Management from 4 countries to align the vision, backlog and roadmap- Work closely with development team to ensure the output to be aligned with expectations- Track budget and delivery of project release- Manual application testing and making a test cases- First line of support for 4 subsidiaries Show less

    • Crédit Agricole CIB

      Jan 2021 - Sept 2022
      Project Manager
    • Agremo

      Jul 2021 - now
      Lead Product Manager

      -Creation and implementation of the Product lifecycle Management (for SaaS software)-Integration and administration of Jira tool-Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch-Translate product strategy into detailed requirements for prototyping and final development by engineering teams-Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI-Definition, monitoring of the company relevant KPIs and control of the measures to achieve the objectives set-Collaborate closely with top management, engineering, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization-Managing the day-to-day activities of the team Show less

  • Licenses & Certifications