Experience

• 

  Pt. gudang garam tbk

  Jun 2009 - Nov 2010

  Facilitated business development initiatives, fostering key partnerships with industry leaders to drive sales, distribution, and marketing for the leading tobacco manufacturer in Indonesia. Managed channel operations and customer engagements, contributing to the annual strategy for all Gudang Garam brands and overseeing brand activation Developed comprehensive Standard Operating Procedures (SOP) for Operational Marketing Activities across various channels, including Outdoor, Consumer, HRC, and Modern Trade

  • Executive Assistant for The Head Of National Brand Management

    Sept 2010 - Nov 2010

  • Executive Assistant Of Business Process Manager

    Jul 2010 - Sept 2010

  • Management Trainee

    Jun 2009 - Jul 2010
• 

  Unilever

  Jan 2011 - now

  Leading end to end marketing strategies to grow Pepsodent’s (toothpaste) business in Indonesia, Vietnam, Ghana, Bangladesh, and Sri Lanka. Branched into a Singapore-based global marketing, expanding Lifebuoy’s influence and growth as the #1 hygiene soap in the world and several other beauty soap brands. Responsible for the strategy and innovation roadmap for future of hygiene as well as market development for new liquid formats. Key Account Lead For Hypermarket Channel Lead National Second Dealer Project Lead Unilever Beverages Projects National General Trade and Modern Trade Category Handling(Asst. to Trade Marketing Head) National General Trade and Modern Trade Category Handling(Asst. to Trade Marketing Head)

  • Senior Global Brand Lead | Pepsodent Toothpaste

    Jan 2022 - now

  • Senior Global Brand Manager | Lifebuoy Soap

    Aug 2015 - Jan 2022

  • Key Account lead | Hypermarket Channel

    Apr 2014 - Aug 2015

  • Brand Building | CLEAR (shampoo,postwash&tonic)

    Apr 2013 - Mar 2014

  • General Trade Channel Management

    Jul 2012 - Mar 2013

  • Out Of Home Channel Development (Horeca & Special Channels)

    Jun 2011 - Mar 2013

  • Customer Marketing and Trade Marketing Snack&Beverages | Sariwangi,sarimurni,Taro&Buavita

    Apr 2011 - May 2011

  • Customer Marketing and Trade Marketing Savoury&Spread | Bango,Royco&BlueBand

    Jan 2011 - Mar 2011