
Timeline
About me
Digital Marketing & Sales Ops @CoverGo
Education

Florida atlantic university
2012 - 2016Bachelor’s degree international business and tradeActivities and Societies: Chinese Students and Scholars Association, Vice President Coordinated with the Chinese Houston Consulate and Florida Atlantic University to fund and organize events for Chinese holiday celebrations. Studied International Business and Trade with a specific focus on the Chinese and Asia-Pacific markets. Professional interests include Business Development, Client Engagement, New Venture Partnership, and International Relations & Negotiations.
Experience

Micro benefits
Aug 2016 - Feb 2017Sales internAs a Sales Intern at MicroBenefits, I got first-hand experience with Salesforce Administration, learning how to support the sales team with (Classic) Salesforce operations and automations. I also had the opportunity to travel internationally with the Sales team to attend high profile meetings with brands like Nike, Disney, Microsoft, and more.

Symtech solar
Mar 2017 - Sept 2017Business development managerSymtech Solar is a renewable energy company that delivers unique and complete solar energy products and services. We specifically focus on pre-engineered & designed Solar PV kits and design services. ’We take the headache out of solar’ for those who wish to simplify their solar energy experience.

Floship
Sept 2017 - Nov 2017Crm solutions consultantFloship is a leading provider of international fulfillment. We are recognized for fast and cost-effective worldwide shipping services. We offer the total solution for your eCommerce business to reach new markets. By ensuring your logistics are handled by the best in the business, we provide you with the peace of mind to focus on other important things – taking your ecommerce business to the next level.

Respond.io
Jan 2018 - Nov 2018Head of growthKnown as Rocketbots at the time, I managed entire marketing and sales teams, including administrator of marketing stack and CRM. I was also in charge of live services within the respond.io platform. Supported AI team with AI training and APIs. Began respond.io public documentation and training tools for new user onboarding.

Glue up
Dec 2018 - Sept 2020Digital marketing specialistHandled all digital marketing outgoing content and managed the CMS. During my role I began email automation efforts that tied in with Hubspot for a very formidable SDR email outreach automation. Participated in rebranding of EventBank to Glue Up and migration to new website and CMS. Managed global events for Glue Up, including participating as speaker and host for monthly workshops and demo days.

Statrys
Oct 2020 - May 2022Digital marketing executiveInitially developed the content & SEO strategy for Statrys, the role grew larger as the team added developers and designers, allowing for a full rebranding of the company. I began getting involved with product development and live services while continuing our content and SEO strategy. Developed end-to-end user analytics for the Statrys platform and marketing automation.

Covergo | insurtech
Jun 2022 - nowAs Digital Marketing Manager, I help manage all digital channels for CoverGo, drafting the content, and getting my hands dirty with all the technical tasks necessary to keep things alive and connected. During my role, I have significantly improved the marketing infrastructure, fixed tracking issues, and delivered strategies that helped our content output. I helped to instill digital marketing and sales best practices among the team and trained them on particular tool sets, including the full implementation and configuration of the company's Salesforce CRM system. Show less
Marketing & Sales Operations Manager
Jan 2024 - nowDigital Marketing Manager
Jun 2022 - Jan 2024
Licenses & Certifications
- View certificate

The psychology of games - secrets of good game design
UdemyJul 2024 
Hubspot inside sales certificate
HubspotDec 2018
Hubspot marketing certificate
HubspotDec 2018- View certificate

Advanced product management: leadership & communication
UdemyJul 2024 - View certificate

Digital marketing & growth hacking
XccelerateMay 2021 - View certificate

All about game design fundamentals
UdemyJun 2024 - View certificate

The psychology of color in game design & development
UdemyJul 2024 - View certificate

Advanced product management: vision, strategy, & metrics
UdemyJul 2024 - View certificate

Become a product manager
UdemyJul 2024
Languages
- enEnglish
- chChinese
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