Experience

• 

  Zürichsee presse ag

  Jun 2007 - Jun 2010

  Freelance journalist

  Covering local news with a focus on the local and regional art scene.

• 

  Webrepublic

  Jul 2010 - Jan 2024

  Working across media strategy, media buying, social media and creation teams to implement world-class campaigns for our small, medium and large clients, across B2C and B2B, nationally and internationally. Leading a team of approx. 50 FTE communication experts.Working on the company strategy as part of the extended management team.Key Clients: Zürcher Kantonalbank, Migros, CSS Versicherung, Ifolor, Oris Leading Webrepublic's programmatic efforts to make better, more measurable and impactful digital campaigns. Leading a team of 11 FTE experts in media strategy and programmatic media buying.Successfully lead Webrepublic‘s enterprise software services as a Google Marketing Platform reseller.Key Clients: RADO, PostFinance, Migros, Nobel Biocare, CSS Versicherung Managing a small team dedicated to running efficient branding and display campaigns for some of Switzerland's largest brands. Media and Concepts Google Display Network/YouTube Implementing Google SEA measures and strategies for various clients.

  • Director Advertising

    Aug 2019 - Jan 2024

  • Director Programmatic Advertising

    Apr 2017 - Jul 2019

  • Senior Consultant Display Advertising

    Aug 2014 - Mar 2017

  • Product Specialist Display

    Jan 2014 - Jul 2014

  • AdWords Account Manager

    Jul 2010 - Jan 2014
• 

  Somexcloud gmbh

  Jun 2014 - Nov 2014

  Lecturer

  Teaching the class "Search Engine Marketing" within SOMEXCLOUD's social media courses.

• 

  Digitec galaxus ag

  Feb 2025 - now

  Head of digital marketing and media

  My team is responsible for creating sustainable and profitable international growth for Digitec and Galaxus through smart media strategy and buying. We use data and technology to achieve best-in-class media results across all communication goals - from image to performance campaigns.